Win A Fortune With Blue Dragon

A promotion by Blue Dragon, celebrating Lunar New Year.

The Blue Dragon "Win a Fortune" campaign was a engaging, gamified Lunar New Year promotion run by AB World Foods Limited consumers as a whole with their free-to-enter, no-purchase necessary winning moments promotion. The promotion uses a combination of instant win and prize draw mechanic. For the instant win portion, there were 251 winning moments available across the promotion with an open winning moments mechanic.

Visitors who went to the dedicate microsite and enter the promotion via the form could play a simple and interactive gamification. Users could click or tap the virtual "fortune cookie" to reveal whether they've won a prize, and if so, what they won.

This strategically targeted prize pool complemented the brand's core product ecosystem.

A promotion by Blue Dragon, celebrating Lunar New Year.

UK / RoI, 18+ only. Scan the QR code to be directed to winwithbluedragon.com, complete the online form between 00:01 01/01/26 & 23:59 25/02/26 to find out if you’ve won a random allocated winning moments prize. 1 entry per person per day. 251 winning moments prizes. Prizes: 1 x £1,000 or if in RoI: €1,150 payout, 50 x King Woks, 50 x Ramen Bowls, 50 x Blue Dragon stir fry kits, 50 x £10 or if in RoI €10 Golden Moments Experiences digital gift cards, 50 x Blue Dragon branded Chopsticks (2 pairs per prize issued). Max 1 prize of each type per person. Internet access, valid email address & mobile number required. Notification: Winners must respond to notification text within 14 days. Visit winwithbluedragon.com/terms for full T&Cs, privacy policy and Prize details. Promoter: AB World Food Limited, Leigh, WNZ 5RS, UK.
Uploaded:
9/6/2026
Share:
Brand:
Blue Dragon
In collaboration with:
First seen:
02/01/2026
Found:
winwithbluedragon.com
Type of Promotion:
Free Prize Draw
Instant Win
Promotion Category:
Sushi & Asian Foods
Food & Drink
Packaged Foods
Prizes:
Homeware & Appliances
Merchandise
Vouchers/Gift Cards
Cash
Entry Mechanic:
Form
Tags:
Microsite
Gamification
On-pack
Favourites
Entry Requirements:
18+, UK & ROI, No purchase necessary
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
Win A Fortune With Blue Dragon
Screen recording:
Screenshot:
Win A Fortune With Blue Dragon

PriZe Details

  1. 1 x £1,000 (or if RoI resident: €1,150) payout. Once a winner is notified on screen that they are a provisional winner, validation checks will be completed and an SMS issued within 5 days to the mobile number entered on entry with instructions to submit their bank account details. This Secure service is provided by PromoPayouts. The winner must respond within 14 days or forfeit their prize with a valid United Kingdom or Republic of Ireland bank account details in the name matching that of the entry name. A Republic of Ireland winner will receive €1,150. Once received prize issued within 5 working days.
  2. 50 x King Wok - heavyweight carbon steel round base - 13” diameter. Once a winner is notified on screen that they are a provisional winner, validation checks will be completed and an SMS issued within 5 days to the mobile number entered on entry with instructions to submit their UK or RoI postal address details for prize fulfilment. The winner must respond with these details within 14 days or forfeit their prize. Once received prize issued within 10 working days.
  3. 50 x Ceramic Ramen Bowl - Set with lid. Once a winner is notified on screen that they are a provisional winner, validation checks will be completed and an SMS issued within 5 days to the mobile number entered on entry with instructions to submit their UK or RoI postal address details for prize fulfilment. The winner must respond with these details within 14 days or forfeit their prize. Once received prize issued within 10 working days.
  4. 50 x Blue Dragon stir fry kit (1 stir fry sauce, 1 noodle pack and 1 soy sauce bottle). Once a winner is notified on screen that they are a provisional winner, validation checks will be completed and an SMS issued within 5 days to the mobile number entered on entry with instructions to submit their UK or RoI postal address details for prize fulfilment. The winner must respond with these details within 14 days or forfeit their prize. Once received prize issued within 10 working days.
  5. 50 x Blue Dragon branded bamboo chop sticks (2 pairs per prize). Once a winner is notified on screen that they are a provisional winner, validation checks will be completed and an SMS issued within 5 days to the mobile number entered on entry with instructions to submit their UK or RoI postal address details for prize fulfilment. The winner must respond with these details within 14 days or forfeit their prize. Once received prize issued within 10 working days.
  6. 50 x Golden Moments Experiences £10 (UK winners) or €10 (RoI winners) digital gift card. Once a winner is notified on screen that they are a provisional winner, validation checks will be completed and an email issued within 5 days to the email address entered on entry with their digital gift card voucher and instruction on how to use it. Recipients can use the gift card online with Golden Moments at the checkout to reduce their basket by either £10 on www.goldenmoments.co.uk for UK resident winners or €10 on www.goldenmoments.ie for RoI resident winners.
    £10 UK Winners: www.goldenmoments.co.uk/ten-pound-gift-experience-voucher.html
    Gift cards are valid for 15 months.
    Terms apply: www.goldenmoments.co.uk/page.html/terms_text
    €10 RoI Winners: www.goldenmoments.ie/ten-euro-gift-experience-voucher.html
    Gift cards are valid for 5 years.
    Terms apply: www.goldenmoments.ie/page.html/terms_text

Estimated Prize Pool:

£1,000 - £5,000

UK / RoI, 18+ only. Scan the QR code to be directed to winwithbluedragon.com, complete the online form between 00:01 01/01/26 & 23:59 25/02/26 to find out if you’ve won a random allocated winning moments prize. 1 entry per person per day. 251 winning moments prizes. Prizes: 1 x £1,000 or if in RoI: €1,150 payout, 50 x King Woks, 50 x Ramen Bowls, 50 x Blue Dragon stir fry kits, 50 x £10 or if in RoI €10 Golden Moments Experiences digital gift cards, 50 x Blue Dragon branded Chopsticks (2 pairs per prize issued). Max 1 prize of each type per person. Internet access, valid email address & mobile number required. Notification: Winners must respond to notification text within 14 days. Visit winwithbluedragon.com/terms for full T&Cs, privacy policy and Prize details. Promoter: AB World Food Limited, Leigh, WNZ 5RS, UK.

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