Vita Coco x Zharnel Hughes "Refresh Like An Athlete"

Off-pack promotion & brand collaboration by Vita Coco and Zharnel Hughes
Partnering with British athlete and Olympic sprinter (4 × 100 m relay), Zharnel Hughes, Vita Coco has launched a free-to-enter off-pack promotion, offering entrants the chance to “Win A Trip To Jamaica to Train with Zharnel Hughes”.

The promotion utilises an open winning moment mechanic, meaning that entrants will find out immediately if they’ve won or not. With the instant win being ‘open’, if there are no entries during the winning moment, the prizes that have not been won will roll over to the next winning moment when it begins, which means in one winning moment, there can be potentially several winners.

Since the promotion is off-pack, Vita Coco has point-of-sale material displayed in stores that advertises this particular partnership, including a free-standing display unit and aisle fin to highlight the product and promotion in the regular and refrigerated sections of the store.
2 photos side-by-side. Both are promotional displays by Vita Coco for their promotion in collaboration with Zharnel Hughes. On left, a FSDU; on right, an aisle fin. The display are blue with promotional copy and uses real photos in the designs.
Vita Coco's branded point-of-sale material in-store
Promotional displays lead shoppers to the microsite prizes.vitacoco.co.uk, where there is an animation and an interactive spin-to-win gamification for a more engaging and memorable experience for entrants.

PromoNow, Sainsbury’s July - August 2025 | Promotions Seen

Off-pack promotion & brand collaboration by Vita Coco and Zharnel Hughes

Uploaded:
8/9/2025
Share:
Brand:
Vita Coco
In collaboration with:
Zharnel Hughes
First seen:
July 2025
Found:
Sainsbury's, prizes.vitacoco.co.uk
Type of Promotion:
Instant Win
Promotion Category:
Drinks
Food & Drink
Soft Drinks
Prizes:
Food & Drink
Sports
Merchandise
Vouchers/Gift Cards
Entry Mechanic:
Form
Tags:
Gamification
Off-pack
Microsite
Brand Collaboration
Entry Requirements:
No purchase necessary, UK, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
Vita Coco x Zharnel Hughes "Refresh Like An Athlete"
Screen recording:
Screenshot:
Promotional Microsite (Desktop)
Vita Coco x Zharnel Hughes "Refresh Like An Athlete"

PriZe Details

There are 350 prizes available to be won during the Promotional Period:

120 x Vita Coco Original Coconut Water cases 12x330ml

100 x Vita Coco Original Coconut Water 1L with Vita Coco cap (one size only) and Vita Coco pair of socks (one size only)

30 x Vita Coco Chilly's bottle & Vita Coco Original Coconut Water 1L bundles

30 x Adidas Tiro Duffel Bag in black & Vita Coco Original Coconut Water 1L bundles

25 x Adizero E Tee M in blue (sizes: 5 x M, 10 x L,10 x XL) & Vita Coco Original Coconut Water 1L bundles

25 x Adizero E Tee W in blue (sizes: 2 x S, 10x M, 10x L, 3x XL) & Vita Coco Original Coconut Water 1L bundles

20 x Adidas £50 e-gift cards

Estimated Prize Pool:

£1,000 - £5,000

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