Pringles x Super Mario Mystery Flavour

Pringles' partnership promotion with Super Mario on their always-on gamification microsite
Hosted on their gamified always-on microsite, poptopia.pringles.com, this on-pack promotion is a brand partnership with Super Mario, featuring limited edition packaging across several of their Pringles flavours. However, the promotional aspect is linked to their Super Mario x Pringles Mystery Flavour packs. This promotion uses twin mechanics; a Game of Skill and a Prize draw. Participants guess the Pringles mystery flavour to win. If there are multiple participants with the correct flavour, then a prize draw will determine the winner. If no-one correctly guesses the flavour, then the prize draw will choose the winner.
Screenshot of a Reddit threat with users speculating on the mystery Pringles flavour
Although this particular on-pack promotion will only have one winner, this format has so far, been successful. It engages general shoppers as well as long-time customers to interact with the brand; to taste and to guess the flavour.

The entire experience is gamified and taps into the psychological appeal of games and by extension, gamification. This promotion dials in consumers’ sense of achievement, competition, and at times, cooperation. There’s a competitive spirit and gratification associated with getting the answer right, it encourages discussions with friends and online community. This gets people curious and tries for themselves to taste and guess - incentivising purchase and more discussion.

PromoNow, Co-Op March-April 2025 | Promotions Seen

Pringles' partnership promotion with Super Mario on their always-on gamification microsite

UK only. 18+. Winner/guest must be 21+. Purchase a Pringles can, visit www.poptopia.pringles.com register/sign in between 04/03/25 & 05/05/25 to guess the mystery flavour and enter the Prize Draw. Prize: 1 x 6-night trip to New York City, USA for 2 including flights, hotel transfers, 4* accommodation with breakfast & 4 food experiences (date exclusions apply, trip must be booked within 12 months). Max 1 entry/person. Smart phone & internet access required. Retain receipt. Full T&Cs: poptopia.pringles.com
Uploaded:
21/5/2025
Share:
Brand:
Pringles
In collaboration with:
Super Mario, Nintendo
First seen:
31/04/2025
Found:
pringles.com/uk/poptopia.html
Type of Promotion:
Free Prize Draw
Promotion Category:
Food & Drink
Food Cupboard
Crisps
Prizes:
Experiences
Holiday
Travel
Entry Mechanic:
Form
Tags:
Always-on
Brand Collaboration
Gamification
Microsite
On-pack
Entry Requirements:
Purchase necessary, UK, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Promotional Entry
Screenshot:
Promotional Instagram Post
Pringles x Super Mario Mystery Flavour
Screen recording:
Screenshot:
Pringles x Super Mario Mystery Flavour

PriZe Details

Prize: During the Promotion Period, there is one (1) Prize available of a 6-night trip for two to NewYork City to be won, worth approximately £5,700, that includes:a. Roundtrip flights to New York City, USA;b. Roundtrip airport transfers in New York City;c. 6 nights’ 4-star hotel accommodation in New York City, with breakfast;d. Private New York City Sandwich Tour (2 hours), which includes: professional local guide andsandwich portions from 3 sandwich shops;e. Private Secret Food Tour of Chinatown & Little Italy (3.5 hours), which includes: professionallocal guide and seven food stops with tastings;f. Pizza Making Experience (4 hours), which includes: professional chef/instructor, allingredients and 4 pizzas; andg. A restaurant gift card to the value of $200 USD per person (i.e. $400 USD total) for a 3-courseDinner in Skyscraper Restaurant in Hudson Yards.

Estimated Prize Pool:

£5,000 - £10,000

UK only. 18+. Winner/guest must be 21+. Purchase a Pringles can, visit www.poptopia.pringles.com register/sign in between 04/03/25 & 05/05/25 to guess the mystery flavour and enter the Prize Draw. Prize: 1 x 6-night trip to New York City, USA for 2 including flights, hotel transfers, 4* accommodation with breakfast & 4 food experiences (date exclusions apply, trip must be booked within 12 months). Max 1 entry/person. Smart phone & internet access required. Retain receipt. Full T&Cs: poptopia.pringles.com

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