Oxford Landing's 'Lions' Australia Match' Promotion

Oxford Landing and British & Irish Lions partnership promotion
Australian wine brand Oxford Landing has reached shelves with its on-pack promotion. The brand's overall packaging remains the same, with the addition of a bottleneck sticker containing the significant terms and conditions.
2 Side-by-side images. On the left if a shot of Oxford anding (wine brand's) promotional bottle. On the right is a 1:1 hero image for the promotion.
Their promotion consists of both an instant win and prize draw promotional mechanic - featuring on a promotional microsite which appears to be always-on at hsfepromotions.com.au for (HSFE) Hill-Smith Family Estates which features more promotions from some other brands under HSFE including The Y Series and Winesmiths. Both current and past promotions act as a reference to consumers and shoppers. Signalling a semi-frequent promotional schedule that encourages newsletter subscriptions to stay up-to-date.

PromoNow, Co-Op March-April 2025 | Promotions Seen

Oxford Landing and British & Irish Lions partnership promotion

UK & ROI, 18+ only. 09:01 – 23:59 daily from 01/02/25 – 30/04/25. No purchase necessary for ROI. Winning Moments: Scan QR code or visit hsfepromotions.com.au/oxfordlanding, upload receipt (UK only) & submit details to find out if you have won. All valid entries will be entered into a Prize Draw. Prizes: Instant Win: 50 x British & Irish Lions scarves. Prize Draw: 1 x 5-night trip (24/07/25 – 29/07/25) for winner & 1 guest to the match in Melbourne on 26/07/25 inc. 2 tickets, flights, accommodation, destination transfers & £700 spending money. Wrap Up Draw: Enter: 09:01 – 23:59 daily from 01/05/25 – 31/05/25. Wrap Up Prizes: 5 x British & Irish Lions merchandise bundles (1 x beanie, scarf & jersey). Wrap Up Draw 2: 00:01 01/06/25 – 23:59 30/06/25. Wrap Up 2 Prizes: 3 x £250 Prezzee eGift Cards. Retain receipt dated between 01/01/25 – 30/04/25 to enter (UK only). Internet access required. Max 1 Instant Win, & Prize Draw entry per person per month. Max 1 Instant Win, Prize Draw & Wrap Up Prize p/person. Full T&Cs & prize details: hsfepromotions.com.au/oxfordlanding. Promoter: Hill-Smith Family Estates.
Uploaded:
23/5/2025
Share:
Brand:
Oxford Landing
In collaboration with:
British & Irish Lions
First seen:
08/05/2025
Found:
Co-Op
Type of Promotion:
Instant Win
Free Prize Draw
Promotion Category:
Drinks
Beer, Wine & Spirits
Wine
Prizes:
Experiences
Sports
Merchandise
Entry Mechanic:
Form
Tags:
Always-on
Brand Collaboration
On-pack
Microsite
Entry Requirements:
Purchase necessary, UK, ROI, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Promotional Entry
Screenshot:
Promotional Page
Oxford Landing's 'Lions' Australia Match' Promotion
Screen recording:
Screenshot:
Oxford Landing's 'Lions' Australia Match' Promotion

PriZe Details

Wrap Up 1 Prizes: 5 x British & Irish Lions merchandise bundles (1 x beanie, scarf & jersey).

Wrap Up 2 Prizes: 3 x £250 Prezzee eGift Cards.

Estimated Prize Pool:

£1,000 - £5,000

UK & ROI, 18+ only. 09:01 – 23:59 daily from 01/02/25 – 30/04/25. No purchase necessary for ROI. Winning Moments: Scan QR code or visit hsfepromotions.com.au/oxfordlanding, upload receipt (UK only) & submit details to find out if you have won. All valid entries will be entered into a Prize Draw. Prizes: Instant Win: 50 x British & Irish Lions scarves. Prize Draw: 1 x 5-night trip (24/07/25 – 29/07/25) for winner & 1 guest to the match in Melbourne on 26/07/25 inc. 2 tickets, flights, accommodation, destination transfers & £700 spending money. Wrap Up Draw: Enter: 09:01 – 23:59 daily from 01/05/25 – 31/05/25. Wrap Up Prizes: 5 x British & Irish Lions merchandise bundles (1 x beanie, scarf & jersey). Wrap Up Draw 2: 00:01 01/06/25 – 23:59 30/06/25. Wrap Up 2 Prizes: 3 x £250 Prezzee eGift Cards. Retain receipt dated between 01/01/25 – 30/04/25 to enter (UK only). Internet access required. Max 1 Instant Win, & Prize Draw entry per person per month. Max 1 Instant Win, Prize Draw & Wrap Up Prize p/person. Full T&Cs & prize details: hsfepromotions.com.au/oxfordlanding. Promoter: Hill-Smith Family Estates.

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