Mr Kipling x Roald Dahl Story Company - Fantastical Prizes Promotion 2025

Returning promotion by Premier Foods' Mr Kipling with the Roald Dalh Story Company

"Available at the microsite winfantasticalprizes.com, this on-pack promotion is a brand partnership between Premier Foods and the Roald Dahl Story Company. The promotion is featured across packs of Mr Kipling, Ambrosia, and Angel Delight with various Roald Dahl-inspired packaging to capture shoppers’ attention.

There are various prizes available for consumers to win, including merchandise and experiences inspired by Roald Dahl’s whimsical stories.


In this no-purchase-necessary promotion - the main promotional period is sectioned into two prize draws, where participants are split into different draw periods depending on when they entered the promotion. There is also a final wrap-up draw after the promotion closes.

In the first prize draw, there are 3 x ‘1st-tier’ prizes and 122 x 2nd-tier prizes to win.

In the second prize draw, there are 2 x ‘1st-tier’ prizes and 123 x ‘2nd-tier’ prizes to win. For the wrap-up draw, 51 winners will be randomly selected and to win a 2nd-tier prize. In total there are 301 prizes to be won across this promotion."

Waitrose May 2025 | Promotions Seen

Returning promotion by Premier Foods' Mr Kipling with the Roald Dalh Story Company

Uploaded:
6/6/2025
Share:
Brand:
Mr Kipling
In collaboration with:
Roald Dahl Story Company
First seen:
15/05/25
Found:
Waitrose
Type of Promotion:
Free Prize Draw
Promotion Category:
Bakery
Confectionery
Food & Drink
Food Cupboard
Snacks
Prizes:
Experiences
Merchandise
Books
Entry Mechanic:
Form
Tags:
Microsite
Brand Collaboration
On-pack
Entry Requirements:
No Purchase Necessary, UK, ROI, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Promotional Journey
Screenshot:
Mr Kipling x Roald Dahl Story Company - Fantastical Prizes Promotion 2025
Screen recording:
Screenshot:
Mr Kipling x Roald Dahl Story Company - Fantastical Prizes Promotion 2025

PriZe Details

First Prize Draw Star Prizes available to be won Prize details and terms
1 x Charlie and the Chocolate Factory-themed overnight stay in London for 2 adults and 2 children (aged 18 or under) Prize includes:
  1. A one-night stay for 2 adults and 2 children (under 18) in a classic suite at One Aldwych hotel in Covent Garden, London, on a room-only basis; and
  2. A Charlie and the Chocolate Factory themed afternoon tea for 4 people at One Aldwych. Afternoon tea includes sandwiches, scones, desserts and tea. Also includes one glass of champagne per adult and one mocktail per child.
Prize terms: children must be 4 years or older. Afternoon tea menu may be updated from time to time; check the provider’s website. Prize terms and restrictions apply, see clauses 33 to 43.
1 x A golden ticket to the Roald Dahl Museum and Story Centre for 5 people, including a private secret archives tour Prize includes:
  1. Standard access to the Roald Dahl Museum and Story Centre for 5 people;
  2. A one-hour, private secret archives tour for 5 people;
  3. A Roald Dahl Museum Edition story book.
Prize terms: At least one person attending must be aged 18 or over. Children must be 8 years or over to attend. Further prize terms and restrictions apply, see clauses 33 to 43.
1 x A Charlie and the Chocolate Factory-themed afternoon tea in London for 4 people Prize includes:
  1. A Charlie and the Chocolate Factory themed afternoon tea for 4 people at One Aldwych, Covent Garden, London. Includes sandwiches, scones, desserts and tea. Does not include alcohol or, any other drinks.
Prize terms: Children must be 4 years or older. Afternoon tea menu may be updated from time to time; check the provider’s website. Prize terms and restrictions apply, see clauses 33 to 43.
Total number of Star Prizes available to be won: 3
First Prize Draw Second Tier Prizes available to be won
21 x Roald Dahl Book collections (set of 3 books).
Prize details: Includes 3 book titles: The BFG, Matilda and Charlie and the Chocolate Factory).
22 x tote bags
Prize details: A tote bag with a design from one of the following stories: Matilda, The BFG or Charlie & the Chocolate factory. Design will be selected at the Promoter’s discretion. All designs are subject to availability.
16 x sweatshirts
Prize details: A sweatshirt in adult size large, with a design from one of the following: The BFG, Mrs Twit, Mr Twit, Willy Wonka, Fantastic Mr Fox, James from James and the Giant Peach, Charlie from Charlie and the Chocolate Factory, Mrs Trunchbull from Matilda, Matilda. 100% cotton. Design will be selected at the Promoter’s discretion. All designs are subject to availability.
15 x t-shirts
Prize details: A t-shirt in adult size large, with a design from one of the following: The BFG, Mrs Twit, Mr Twit, Willy Wonka, Fantastic Mr Fox, James from James and the Giant Peach, Charlie from Charlie and the Chocolate Factory, Mrs Trunchbull from Matilda, Matilda. 100% cotton. Design will be selected at the Promoter’s discretion. All designs are subject to availability.
18 x mugs
Prize details: A mug with a design from one of the following stories: Matilda, The BFG or Charlie & the Chocolate factory. Design of tote will be selected at the Promoter’s discretion. All designs are subject to availability.
10 x artwork prints
Prize details: A Roald Dahl Official Collector's Edition Print (unframed). Print provided will be selected by the Promoter, in its discretion.
10 x Roald Dahl Monopoly board games
10 x Charlie and the Chocolate Factory Cluedo board games
Total number of First Prize Draw Second Tier Prizes available to be won: 122
Second Prize Draw Star Prizes available to be won Prize details and terms
1 x Family First Roald Dahl Family Room overnight stay for 4 people Prize includes:
  1. A one-night stay in a Roald Dahl themed standard family room at the Jumeirah Carlton Tower hotel in London;
  2. Breakfast; and
  3. Access to spa facilities.
Prize terms: prize is for 4 people (4 adults or 2 adults and 2 children aged under 11). Further prize terms and restrictions apply, see clauses 33 to 43.
1 x A golden ticket to the Roald Dahl Museum and Story Centre for 5 people, including a private secret archives tour Prize includes:
  1. Standard access to the Roald Dahl Museum and Story Centre for 5 people;
  2. A one-hour, private secret archives tour for 5 people;
  3. A Roald Dahl Museum Edition story book.
Prize terms: At least one person attending must be aged 18 or over. Children must be 8 years or over to attend. Further prize terms and restrictions apply, see clauses 33 to 43.
Total number of Star Prizes available to be won: 2
Second Prize Draw Second Tier Prizes available to be won
22 x Roald Dahl Book collections (set of 3 books).
Prize details: Includes 3 book titles: The BFG, Matilda and Charlie and the Chocolate Factory).
20 x tote bags
Prize details: A tote bag with a design from one of the following stories: Matilda, The BFG or Charlie & the Chocolate factory. Design will be selected at the Promoter’s discretion. All designs are subject to availability.
17 x sweatshirts
Prize details: A sweatshirt in adult size large, with a design from one of the following: The BFG, Mrs Twit, Mr Twit, Willy Wonka, Fantastic Mr Fox, James from James and the Giant Peach, Charlie from Charlie and the Chocolate Factory, Mrs Trunchbull from Matilda, Matilda. 100% cotton. Design will be selected at the Promoter’s discretion. All designs are subject to availability.
19 x t-shirts
Prize details: A t-shirt in adult size large, with a design from one of the following: The BFG, Mrs Twit, Mr Twit, Willy Wonka, Fantastic Mr Fox, James from James and the Giant Peach, Charlie from Charlie and the Chocolate Factory, Mrs Trunchbull from Matilda, Matilda. 100% cotton. Design will be selected at the Promoter’s discretion. All designs are subject to availability.
21 x mugs
Prize details: A mug with a design from one of the following stories: Matilda, The BFG or Charlie & the Chocolate factory. Design of tote will be selected at the Promoter’s discretion. All designs are subject to availability.
8 x artwork prints
Prize details: A Roald Dahl Official Collector's Edition Print (unframed). Print provided will be selected by the Promoter, in its discretion.
8 x Roald Dahl Monopoly board games
8 x Charlie and the Chocolate Factory Cluedo board games
Total number of Second Prize Draw Second Tier Prizes available to be won: 123

Estimated Prize Pool:

£10,000 - £50,000

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