Morrisons x Coca-Cola 'Share A Coke' Promotion

Coca-Cola partners with retailer, Morrisons for an off-pack promotion for their Share A Coke campaign

Coca-Cola’s ‘Share A Coke’ has been a widely popular marketing campaign by the brand, in part due to the personalisation and interactivity that a campaign like this can bring, as consumers look to represent themselves in the special edition packs.

Morrisons and Coca-Cola have partnered to highlight the brand’s campaign through a prize draw on the promotional microsite, morrisonsshareacoke.co.uk. However, as the promotion ended on 1st July, the microsite can no longer accept entries.

A variety of BBQ equipment, accessories, and vouchers are available to be won in this prize draw, totalling 155 prizes. In-store, this promotion was advertised on aisle fins and shelf stoppers next to the relevant packs that customers needed to purchase to enter the promotion.

To verify purchases and eligible entrants, receipt validation is used to ensure entries are legitimate.

Coca-Cola aisle-fin hanging from shelf.
Waitrose May 2025 | Promotions Seen

Coca-Cola partners with retailer, Morrisons for an off-pack promotion for their Share A Coke campaign

Uploaded:
27/6/2025
Share:
Brand:
Coca-Cola
In collaboration with:
Morrisons
First seen:
15/06/2025
Found:
Morrisons
Type of Promotion:
Free Prize Draw
Promotion Category:
Drinks
Retailer
Food & Drink
Soft Drinks
Prizes:
Homeware & Appliances
Vouchers/Gift Cards
Entry Mechanic:
Form
Tags:
Microsite
Off-pack
Receipt Validation
Entry Requirements:
Purchase necessary, GB, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
Morrisons x Coca-Cola 'Share A Coke' Promotion
Screen recording:
Screenshot:
Morrisons x Coca-Cola 'Share A Coke' Promotion

PriZe Details

The Prize(s): 155 prizes in total:

Tier 1 Prizes
5 x prizes consisting of:

• Weber Spirit Gas BBQ

• Weatherproof cover

• BBQ cleaning bundle; Enamel Cleaner, Grate Cleaner, Non-Stick Spray, Sponge, Microfibre, Cloth Three-Sided BBQ Brush

• BBQ 3-piece accessory kit; BBQ Tongues, Basting Brush & Spatula

Including delivery to 1 GB address as supplied by the winner

Tier 2 prizes
10 prizes consisting of

• Weber Charcoal BBQ

• Weatherproof cover

Including delivery to 1 GB address as supplied by the winner

Tier 3 Prizes
• 100 x £75 Morrisons e-Gift cards, sent directly to the email address supplied by the winner on entry.

Estimated Prize Pool:

£10,000 - £50,000

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