Past Promotions
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The internet’s number 1 archive for past brand promotions.
Grand Prize:
Entry Period 1 - Grand Prize (1 prize to be awarded; see Rule 2; see Rule 4): Winner and one (1) guest will receive a “MLS All-Star Game Experience” that includes two (2) tickets to the “MLS All-Star Game” scheduled to occur on July 24, 2025, in Austin, Texas, and one (1) $1,500.00 travel voucher that can be used to purchase air transportation and hotel accommodations. “MLS All-Star Game” date is subject to change. Seating assignments at the “MLS All-Star Game” to be determined by Sponsor, in Sponsor’s sole discretion, and are subject to availability and change. Ground transportation, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. If the prize cannot be awarded for any reason including Acts of God, acts of terrorism, civil disturbances, work stoppage, COVID-19, or any other natural disaster outside of Sponsor’s control, then no prize will be awarded. Approximate Retail Value (“ARV”) is $1,700.00.
First Prize:
Entry Period 1 – First Prize (15 total prizes to be awarded; see Rule 2; see Rule 4): Winner’s choice of two (2) tickets to one (1) 2025 MLS regular season soccer game. There will be an inventory of games available for the 2025 regular season from which verified winners must select their tickets. Tickets will be available on a first come, first served basis. Winner must select and order their tickets through the Sponsor-designated ticket ordering platform using the directions provided by Sponsor within forty-eight (48) of receipt of email containing directions for ordering the tickets, or prize will be forfeited, and will be randomly awarded to an alternate potential winner (time permitting). Game dates are subject to change. Seating assignments to be determined by Sponsor, in Sponsor’s sole discretion, and subject to availability and change. Air transportation, ground transportation, accommodations, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. ARV is $145.00.
Second Prize:
Entry Period 1 – Second Prize #1 (2 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive MLS Team Merchandise (exact merchandise to be determined by Sponsor, in Sponsor’s sole discretion). ARV is $50.00.
Entry Period 1 – Second Prize #2 (10 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1 ) Mini Foosball. ARV is $30.00.
Entry Period 1 – Second Prize #3 (10 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Lionel Messi Bobblehead. ARV is $9.00.
Entry Period 2:
Grand Prize:
Entry Period 2 - Grand Prize (1 prize to be awarded; see Rule 2; see Rule 4): Winner and one (1) guest will receive a “MLS Campeones Cup Experience” that includes two (2) tickets to the “Campeones Cup” scheduled to occur in September 2025, and one (1) $1,500.00 travel voucher that can be used to purchase air transportation and hotel accommodations. Exact date and location (city/state) of the “Campeones Cup” to be determined and is subject to change. Seating assignments at the “Campeones Cup” match to be determined by Sponsor, in Sponsor’s sole discretion, and are subject to availability and change. Ground transportation, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. If the prize cannot be awarded for any reason including Acts of God, acts of terrorism, civil disturbances, work stoppage, COVID-19, or any other natural disaster outside of Sponsor’s control, then no prize will be awarded. ARV is $1,800.00.
First Prize:
Entry Period 2 – First Prize (10 total prizes to be awarded; see Rule 2; see Rule 4): Winner’s choice of two (2) tickets to one (1) 2025 MLS regular season soccer game. There will be an inventory of games available for the 2025 regular season from which verified winners must select their tickets. Tickets will be available on a first come, first served basis. Winner must select and order their tickets through the Sponsor-designated ticket ordering platform using the directions provided by Sponsor within forty-eight (48) of receipt of email containing directions for ordering the tickets, or prize will be forfeited, and will be randomly awarded to an alternate potential winner (time permitting). Game dates are subject to change. Seating assignments to be determined by Sponsor, in Sponsor’s sole discretion, and subject to availability and change. Air transportation, ground transportation, accommodations, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. ARV is $145.00.
Second Prize:
Entry Period 2 – Second Prize #1 (2 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive MLS Team Merchandise (exact merchandise to be determined by Sponsor, in Sponsor’s sole discretion). ARV is $50.00.
Entry Period 2 – Second Prize #2 (10 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1 ) Mini Foosball. ARV is $30.00.
Entry Period 2 – Second Prize #3 (10 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Lionel Messi Bobblehead. ARV is $9.00.
Entry Period 3:
Grand Prize:
Entry Period 3 - Grand Prize (1 prize to be awarded; see Rule 2; see Rule 4): Winner and one (1) guest will receive a “MLS Finals Experience” that includes two (2) tickets to one (1) match of the “2025 MLS Finals” scheduled to occur in November 2025, or December 2025, and one (1) $1,500.00 travel voucher that can be used to purchase air transportation and hotel accommodations. Exact date and location (city/state) of the “MLS Finals” to be determined and is subject to change. Seating assignments at the “MLS Finals” match to be determined by Sponsor, in Sponsor’s sole discretion, and are subject to availability and change. Ground transportation, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. If the prize cannot be awarded for any reason including Acts of God, acts of terrorism, civil disturbances, work stoppage, COVID-19, or any other natural disaster outside of Sponsor’s control, then no prize will be awarded. ARV is $12,300.00.
First Prize:
Entry Period 3 – First Prize #1 (4 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Lionel Messi Bobblehead. ARV is $455.00.
Entry Period 3 – First Prize #2 (5 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Soccer LED. ARV is $232.00.
Second Prize:
Entry Period 3 – Second Prize #1 (2 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive MLS Team Merchandise (exact merchandise to be determined by Sponsor, in Sponsor’s sole discretion). ARV is $50.00.
Entry Period 3 – Second Prize #2 (10 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1 ) Mini Foosball. ARV is $30.00.
Entry Period 3 – Second Prize #3 (10 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Lionel Messi Bobblehead. ARV is $9.00.
Entry Period 4:
First Prize:
Entry Period 4 – First Prize #1 (4 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Lionel Messi Bobblehead. ARV is $455.00.
Entry Period 4 – First Prize #2 (5 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Soccer LED. ARV is $232.00.
Second Prize:
Entry Period 4 – Second Prize #1 (4 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive MLS Team Merchandise (exact merchandise to be determined by Sponsor, in Sponsor’s sole discretion). ARV is $50.00.
Entry Period 4 – Second Prize #2 (20 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1 ) Mini Foosball. ARV is $30.00.
Entry Period 4 – Second Prize #3 (18 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Lionel Messi Bobblehead. ARV is $9.00.
MNT: SUPERIOR ACCESS PITCHSIDE – MNT No Purchase Necessary. Open to US residents 21+. Begins on 3/1/25 and ends on 11/30/25. Multiple entry periods. Visit www.michelobultra.com/superioraccess/pitchside-mnt for free entry, entry deadlines and Official Rules. Message and data rates may apply. Void where prohibited. MLS: SUPERIOR ACCESS PITCHSIDE – MLS No Purchase Necessary. Open to US residents 21+. Begins on 3/1/25 and ends on 12/15/25. Multiple entry periods. Visit www.michelobultra.com/superioraccess/pitchside-mls for free entry, entry deadlines and Official Rules. Message and data rates may apply. Void where prohibited.
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Hersham Place Technology Park
Molesey Road
Walton on Thames
KT12 4RZ
NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. THE SWEEPSTAKES IS OPEN ONLY TO PERSONS WHO ARE, AT THE TIME OF ENTRY, LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND DISTRICT OF COLUMBIA AND AT LEAST TWENTY-ONE (21) YEARS OF AGE OR OLDER. SWEEPSTAKES WILL BE GOVERNED BY UNITED STATES LAW. VOID WHERE PROHIBITED.
1. ELIGIBILITY:
The “Michelob Ultra ‘Superior Access – NHL ’25 – ‘26’ Sweepstakes” (“Sweepstakes”) is open to legal residents of the fifty (50) United States and District of Columbia who are twenty-one (21) years of age or older at the time of entry. Employees, contractors, directors, officers and agents of Anheuser-Busch, LLC, and its affiliates, subsidiaries, owners, shareholders, officers, directors, agents, representatives, employees, advertising and promotion agencies, wholesale distributors, retail licensees, all other service or governmental agencies and their employees involved with the Sweepstakes, the National Hockey League ("NHL"), the NHL's member teams, NHL Enterprises, L.P., NHL Enterprises Canada, L.P., NHL Enterprises, B.V., and members of their immediate families (spouse, parent, child or sibling; whether biological, adopted, step or in-law) or households (whether related or not) are not eligible to enter or win. The Sweepstakes is subject to all applicable federal, state, and local laws and regulations and is void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules (“Official Rules”) and Sponsor’s decisions which are final and binding in all matters related to this Sweepstakes. Winning a prize is contingent upon fulfilling all requirements as set forth herein.
2. SWEEPSTAKES PERIOD:
For purposes of these Official Rules, all times are in Eastern Daylight Time (“EDT”) or Eastern Standard Time (“EST”) as defined in the chart below.
Sweepstakes begins at 12:00:00 a.m. Eastern Daylight Time (“EDT”) on October 1, 2025, and ends at 11:59:59 p.m. EDT on March 31, 2026 (“Sweepstakes Period”).
The Sweepstakes Period is divided into six (6) entry periods (each an “Entry Period”) as defined in the chart below. Sponsor’s computer is the official time keeping device for this sweepstakes.
Entry Period | Start Date/Time | End Date/Time | Drawing Date |
---|---|---|---|
1 | 10/01/25 — 12:00:00 a.m. EDT | 10/31/25 — 11:59:59 p.m. EDT | 11/03/25 |
2 | 11/01/25 — 12:00:00 a.m. EDT | 11/30/25 — 11:59:59 p.m. EST | 12/01/25 |
3 | 12/01/25 — 12:00:00 a.m. EST | 12/31/25 — 11:59:59 p.m. EST | 01/05/26 |
4 | 01/01/26 — 12:00:00 a.m. EST | 01/31/26 — 11:59:59 p.m. EST | 02/02/26 |
5 | 02/01/26 — 12:00:00 a.m. EST | 02/28/26 — 11:59:59 p.m. EST | 03/02/26 |
6 | 03/01/26 — 12:00:00 a.m. EST | 03/31/26 — 11:59:59 p.m. EDT | 04/01/26 |
3. HOW TO ENTER:
(a) Internet: During the Sweepstakes Period, visit michelobultra.com/superioraccess/NHL (“Website”) and follow the online instructions to complete and submit an online entry (“Entry”).
(b) QR Code: Use your smart phone or other web-enabled device with data plan to scan the Sweepstakes quick response (“QR”) code featured on signs or promotional materials at participating stores with the QR read application already installed on your phone. You will be directed to a mobile Web page at michelobultra.com/superioraccess/NHL where you may complete and submit an online entry (also an “Entry”). Proof of scanning QR codes does not constitute proof of completion or submission of an Entry.
For all QR Code Entries:
Proof of scanning QR codes does not constitute proof of completion or submission of an Entry. To scan a QR code, entrants must have a smart phone or other web-enabled device with a camera feature and/or QR scanner application and may incur message or data charges from their wireless service provider for each message sent and received. If you do not have a QR reader already installed on your phone, type ‘QR reader’ in your mobile device’s application store search field to find available QR readers for your smart phone or other web-enabled device. You will receive a response which will contain a link to download a QR reader for your specific device. Check with your wireless service provider for details on these and other applicable charges. Entrants are solely responsible for any such wireless charges. Not all wireless carriers participate.
For all Entries:
All Entries must be received and recorded during the Sweepstakes Period. Only the methods of entry described herein are valid. No other forms of entry are valid. To be valid, each Entry must comply with all of these Official Rules. Limit one (1) Entry per person per Entry Period during the Sweepstakes Period.
Automated Entries are prohibited, and any use of automated devices will cause disqualification. Entrants may not enter with multiple email addresses nor use any other device or artifice to enter multiple times or as multiple entrants. Any entrant who attempts to enter with multiple email addresses under multiple identities or uses any device or artifice to register multiple times will be disqualified and forfeits all prizes won, in Sponsor’s sole discretion. Multiple entrants are not permitted to share the same email address. Should multiple users of the same email account enter the Sweepstakes, and a dispute thereafter arise regarding the identity of the entrant, the authorized account holder of said email account at the time of entry will be considered an entrant and must comply with these Official Rules. The authorized account subscriber is the natural person who is assigned the email address by the ISP or other organization responsible for assigning email addresses. Potential winner may be required to show proof of being the authorized account subscriber.
If entering with a mobile phone or other web-enabled device and using your wireless carrier’s network, standard data charges from your wireless carrier may apply. Check with your wireless service provider for details on these and any other applicable charges. Entrants are solely responsible for any such wireless charges.
4. SWEEPSTAKES DRAWING:
Eleven (11) potential winners will be selected in a random drawing to be held on or about each drawing date as defined in Rule 2 from among all eligible Entries received for the applicable Entry Period by Sponsor, whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend on the number of eligible Entries received during the applicable Entry Period. Non-winning Entries from each Entry Period random drawing do carry forward to subsequent random drawings.
5. WINNER NOTIFICATION AND PRIZE OBLIGATIONS:
All prizes will be awarded (time permitting for NHL ticket prize). Potential winners will be notified via email or phone call and will be required to respond to the notification within forty-eight (48) hours indicating whether they can accept the prize. If a potential winner does not respond to the notification within the forty-eight (48) hour time-period, the prize will be forfeited, and an alternate potential winner will be randomly selected (time permitting for NHL ticket prize). Any alternate potential winner selected will also be required to respond to the notification within the time frame stated above.
Obligations of the Potential Winner:
Subject to verification of eligibility and compliance with the terms of these Official Rules, including verification that the winner is twenty-one (21) years of age or older, the potential winner will be declared an official winner of the Sweepstakes. If Sponsor cannot verify that the potential winner is twenty-one (21) years of age or older prior to winner notification, the potential winner will be disqualified and an alternate potential winner will be randomly selected (time permitting for NHL ticket prize).
Obligations of the Potential Winner’s One (1) Guest:
Obligations of the Potential Winner and Potential Winner’s One (1) Guest:
If Sponsor so elects, potential winner and one (1) guest may be required to submit to a confidential background check. Such background check may include (but is not limited to) investigation of criminal, sexual offenses, or other arrest or conviction record, and any other factor deemed relevant by the Sponsor to help ensure that potential winner and one (1) guest will not bring the Sponsor or the NHL Entities into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Sponsor or the NHL Entities. If requested, potential winner and one (1) guest agree to sign waiver forms authorizing the release of personal and background information. In the event of noncompliance, to be determined at the sole discretion of Sponsor, prize will be forfeited and will be awarded to an alternate winner (time permitting for NHL ticket prize).
In the event of noncompliance within any stated time-period, the prize will be forfeited, and an alternate potential winner will be randomly selected (time permitting). Any alternate potential winner selected will also be required to adhere to the time periods described herein. Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate potential winner (time permitting for NHL ticket prize).
Released Parties (as defined in Rule 9) are not responsible for suspended or discontinued Internet, wireless, or land-line phone service or a change in an entrant’s email, phone number or mailing address which may result in a potential winner not receiving initial prize notification or his/her prize information.
6. PRIZE DETAILS:
Entry Period 1 (eleven [11] prizes to be awarded; see Rule 2; see Rule 4): Winner’s choice of two (2) tickets to one (1) NHL hockey game during the 2025 or 2026 regular season or one (1) $200.00 Fantatics.com E-Gift Code that can be redeemed for one (1) “NHL Jersey” or can be applied to the purchase price of any alternate item of winner’s choosing on Fanatics.com. Approximate Retail Value (“ARV”) is $200.00.
Entry Period 2 (eleven [11] prize to be awarded; see Rule 2; see Rule 4): Winner’s choice of two (2) tickets to one (1) NHL hockey game during the 2025 or 2026 regular season or one (1) $200.00 Fantatics.com E-Gift Code that can be redeemed for one (1) “NHL Jersey” or can be applied to the purchase price of any alternate item of winner’s choosing on Fanatics.com. ARV is $200.00.
Entry Period 3 (eleven [11] prize to be awarded; see Rule 2; see Rule 4): Winner’s choice of two (2) tickets to one (1) NHL hockey game during the 2025 or 2026 regular season or one (1) $200.00 Fantatics.com E-Gift Code that can be redeemed for one (1) “NHL Jersey” or can be applied to the purchase price of any alternate item of winner’s choosing on Fanatics.com. ARV is $200.00.
Entry Period 4 (eleven [11] prize to be awarded; see Rule 2; see Rule 4): Winner’s choice of two (2) tickets to one (1) NHL hockey game during the 2025 or 2026 regular season or one (1) $200.00 Fantatics.com E-Gift Code that can be redeemed for one (1) “NHL Jersey” or can be applied to the purchase price of any alternate item of winner’s choosing on Fanatics.com. ARV is $200.00.
Entry Period 5 (eleven [11] prize to be awarded; see Rule 2; see Rule 4): Winner’s choice of two (2) tickets to one (1) NHL hockey game during the 2025 or 2026 regular season or one (1) $200.00 Fantatics.com E-Gift Code that can be redeemed for one (1) “NHL Jersey” or can be applied to the purchase price of any alternate item of winner’s choosing on Fanatics.com. ARV is $200.00.
Entry Period 6 (eleven [11] prize to be awarded; see Rule 2; see Rule 4): Winner’s choice of two (2) tickets to one (1) NHL hockey game during the 2025 or 2026 regular season or one (1) $200.00 Fantatics.com E-Gift Code that can be redeemed for one (1) “NHL Jersey” or can be applied to the purchase price of any alternate item of winner’s choosing on Fanatics.com. ARV is $200.00.
For NHL ticket prize:
Game date is subject to availability and change. Seating assignments to be determined by Sponsor, in Sponsor’s sole discretion, and are subject to availability and change.
Air transportation, ground transportation, accommodations, meals, gratuities, personal purchases, and all other expenses not specified herein are the winner’s responsibility.
If the prize cannot be awarded for any reason including acts of God, acts of terrorism, civil disturbances, work stoppage, COVID-19, or any other natural disaster outside of Sponsor’s control, then no prize will be awarded.
For Fanatics E-Gift Code prize:
Valid only at Fanatics.com. Except where required by law, cannot be redeemed for cash or cash equivalent, returned, reproduced, modified, sold, traded, refunded, or replaced if lost or stolen. Not valid for any other gift cards, codes, or e-gift cards or on previous purchases or returns. No cash back unless required by law. If the value of your purchase exceeds the available E-Gift Code balance, you must pay the excess at the time of purchase. Any unused amount will be applied when you re-enter your E-Gift Coe during your next purchase. All purchases are subject to the Fanatics.com “Terms of Use” located at https://www.fanatics.com/terms-and-conditions/ch-2323, which may change at any time. To check your E-Gift Code balance, please visit Fanatics.com/GChelp. Void where prohibited. E-Gift Codes are issued by Fanatics Retail Group Fulfillment, LLC.
For all prizes:
If winner cannot accept the prize as specified, prize will be forfeited and will be randomly awarded to an alternate winner (time permitting for NHL ticket prize). Total ARV of all prizes is $13,200.00. Any difference between stated value and actual value will not be awarded.
Limit one (1) prize per person. Prize is non-transferable and no cash equivalent or substitution of prize is offered, except at the sole discretion of Sponsor. If a prize or any portion thereof cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. Prize winner will be solely responsible for all federal, state and/or local taxes, and for any other fees or costs associated with the prizes they receive, regardless of whether it, in whole or in part, is used.
7. PUBLICITY:
Acceptance of prize offered constitutes permission for Sponsor to use winner’s name, voice, biographical information and/or likeness for purposes of advertising and promotion without further compensation in all media now known or hereafter discovered worldwide and on the Internet without notice or review or approval as permitted by law.
8. RELEASE:
By accepting a prize, winner agrees to release and hold Anheuser-Busch, LLC, and the NHL Entities harmless from all losses, damages, rights, claims and actions of any kind resulting from acceptance, possession, or use of any prize, including without limitation, personal injuries, death, and property damage.
9. GENERAL CONDITIONS:
Anheuser-Busch, LLC, the NHL Entities, and each of their respective affiliates, subsidiaries, and agencies (collectively the “Released Parties”) are not responsible for lost, late, misdirected, unintelligible, returned or undelivered Entries, telephone calls, text messages, email, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Sweepstakes or Website, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate Website’s terms of service, as solely determined by the Sponsor, will be disqualified. Released Parties are not responsible for any incorrect or inaccurate information whether caused by Website users, tampering, hacking, or by any of the programming or equipment associated with or used in this Sweepstakes, and assumes no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized website access. Any use of robotic, macro, automatic, programmed or like entry methods will void all such Entries, and may subject that entrant to disqualification. Released Parties are not responsible for injury or damage to entrant’s or any other person’s computer, or property related to or resulting from participating in this Sweepstakes. Should any portion of Sweepstakes be, in the Sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair administration, security, fairness or proper play of this Sweepstakes, or submission of Entries, Sponsor reserves the right at their sole discretion to suspend, modify or terminate the Sweepstakes, and randomly select the winner from valid Entries received prior to action taken, or otherwise as may be deemed fair and equitable by the Sponsor. In the event of a dispute regarding the identity of an online entrant, the authorized subscriber of the email account used to enter will be deemed to be the entrant and must comply with these rules. The authorized account subscriber is the natural person who is assigned the email address by the ISP or other organization responsible for assigning email addresses. All materials submitted become the property of Anheuser-Busch, LLC and will not be returned.
SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF ANY NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT ON THE PART OF SPONSOR.
10. DISPUTE RESOLUTION:
All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between you and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Missouri without giving effect to any choice of law or conflict of law rules. The place of arbitration shall be St. Louis, Missouri.
11. PRIVACY POLICY:
The information you submit in connection with this Sweepstakes may be used by Sponsor for purposes of administration and fulfillment of the Sweepstakes, and in accordance with Sponsor’s privacy policy located at https://www.michelobultra.com/privacy-policy.html (also a “Website”). If you are verified as a prize winner, your first name, last initial, city and state will be included in a publicly available winner’s list.
12. OFFICIAL RULES:
The Official Rules of the Sweepstakes are available for viewing at michelobultra.com/superioraccess/NHL (“Website”) during the Sweepstakes Period.
13. SPONSOR:
Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118
14. WINNER’S LIST:
For a list of the winners, hand-print “Michelob Ultra ‘Superior Access – NHL ’25 – ‘26’ Sweepstakes” Winner’s List Request, your first and last name, and your complete address on a 3” x 5” card and mail to: Michelob Ultra ‘Superior Access – NHL ’25 – ‘26’ Sweepstakes” Winner’s List Request, Anheuser-Busch, LLC, Attn: Draftline, One Busch Place, St. Louis, MO 63118, for receipt within sixty (60) days after the end of the Sweepstakes.
© 2025 Anheuser-Busch, Michelob Ultra® Light Beer, St. Louis, MO
NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. THE SWEEPSTAKES IS OPEN ONLY TO PERSONS WHO ARE, AT THE TIME OF ENTRY, LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND DISTRICT OF COLUMBIA AND AT LEAST TWENTY-ONE (21) YEARS OF AGE OR OLDER. SWEEPSTAKES WILL BE GOVERNED BY UNITED STATES LAW. VOID WHERE PROHIBITED.
1. ELIGIBILITY:
The “Michelob Ultra “Superior Access – Courtside ’25 – ‘26” Sweepstakes (“Sweepstakes”) is open to legal residents of the fifty (50) United States and District of Columbia who are twenty-one (21) years of age or older at the time of entry. Employees, contractors, directors, officers and agents of Anheuser-Busch, LLC, its affiliates, and subsidiaries, advertising and promotion agencies, wholesale distributors, retail licensees, the National Basketball Association (the “NBA”), and the NBA member teams (collectively, the “NBA (collectively, the “NBA Entities”), and members of their immediate families (spouse, parent, child or sibling; whether biological, adopted, step or in-law) or households (whether related or not) are not eligible to enter or win. Employees of the NBA Entities, including affiliates, agents, and immediate family members and/or those living in the same household of such employees, are not eligible to enter or win the promotion. The Sweepstakes is subject to all applicable federal, state, and local laws and regulations and is void where prohibited. Participation constitutes entrants full and unconditional agreement to these Official Rules (“Official Rules”) and Sponsor’s decisions which are final and binding in all matters related to this Sweepstakes. Winning a prize is contingent upon fulfilling all requirements as set forth herein.
2. SWEEPSTAKES PERIOD:
For purposes of these Official Rules, all times are in Eastern Daylight Time (“EDT”) or Eastern Standard Time (“EST”) as defined in the chart below.
Sweepstakes begins at 12:00:00 a.m. Eastern Daylight Time (“EDT”) on October 1, 2025, and ends at 11:59:59 p.m. EDT on July 1, 2026 (“Sweepstakes Period”).
The Sweepstakes Period is divided into seven (7) entry periods (each an “Entry Period”) as defined in the chart below. Sponsor’s computer is the official time keeping device for this Sweepstakes.
Entry Period | Start Date/Time | End Date/Time | Drawing Date |
---|---|---|---|
1 | 10/01/25 — 12:00:00 a.m. EDT | 11/15/25 — 11:59:59 p.m. EST | 11/19/25 |
2 | 11/16/25 — 12:00:00 a.m. EST | 12/15/25 — 11:59:59 p.m. EST | 12/19/25 |
3 | 12/16/25 — 12:00:00 a.m. EST | 01/15/26 — 11:59:59 p.m. EST | 01/19/26 |
4 | 01/16/26 — 12:00:00 a.m. EST | 02/28/26 — 11:59:59 p.m. EST | 03/04/26 |
5 | 03/01/26 — 12:00:00 a.m. EST | 04/15/26 — 11:59:59 p.m. EDT | 04/20/26 |
6 | 04/16/26 — 12:00:00 a.m. EDT | 05/15/26 — 11:59:59 p.m. EDT | 05/21/26 |
7 | 05/16/26 — 12:00:00 a.m. EDT | 07/01/26 — 11:59:59 p.m. EDT | 07/06/26 |
HOW TO ENTER:
(a) Internet: Visit michelobultra.com/superioraccess/courtside (“Website”) during the Sweepstakes Period and follow the online instructions to complete and submit an online entry (“Entry”).
(b) QR Code: During the Sweepstakes Period, use your smart phone or other web-enabled device with data plan to scan the Sweepstakes quick response (“QR”) code featured on signs or promotional materials at participating stores with the QR read application already installed on your phone. You will be directed to a mobile Web page at michelobultra.com/superioraccess/courtside where you may complete and submit an online entry (also an “Entry”).
For all QR Code Entries:
Proof of scanning QR codes does not constitute proof of completion or submission of an Entry. To scan a QR code, entrants must have a smart phone or other web-enabled device with a camera feature and/or QR scanner application and may incur message or data charges from their wireless service provider for each message sent and received. If you do not have a QR reader already installed on your phone, type ‘QR reader’ in your mobile device’s application store search field to find available QR readers for your smart phone or other web-enabled device. You will receive a response which will contain a link to download a QR reader for your specific device. Check with your wireless service provider for details on these and other applicable charges. Entrants are solely responsible for any such wireless charges. Not all wireless carriers participate.
For all Entries:
All Entries must be received and recorded during the Sweepstakes Period. Only the methods of entry described herein are valid. No other forms of entry are valid. To be valid, each Entry must comply with all of these Official Rules. Limit one (1) Entry per person per Entry Period during the Sweepstakes Period.
Automated Entries are prohibited, and any use of automated devices will cause disqualification. Entrants may not enter with multiple email addresses nor use any other device or artifice to enter multiple times or as multiple entrants. Any entrant who attempts to enter with multiple email addresses under multiple identities or uses any device or artifice to register multiple times will be disqualified and forfeits all prizes won, in Sponsor’s sole discretion. Multiple entrants are not permitted to share the same email address. Should multiple users of the same email account enter the Sweepstakes, and a dispute thereafter arise regarding the identity of the entrant, the authorized account holder of said email account at the time of entry will be considered an entrant and must comply with these Official Rules. The authorized account subscriber is the natural person who is assigned the email address by the ISP or other organization responsible for assigning email addresses. Potential winner may be required to show proof of being the authorized account subscriber.
If entering with a mobile phone or other web-enabled device and using your wireless carrier’s network, standard data charges from your wireless carrier may apply. Check with your wireless service provider for details on these and any other applicable charges. Entrants are solely responsible for any such wireless charges.
4. SWEEPSTAKES DRAWING:
Grand Prize: Potential grand prize (“Grand Prize”) winners will be selected in a random drawing to be held on or about each drawing date (“Drawing Date”) as defined in Rule 2 from among all eligible Entries received for the applicable Entry Period by Sponsor, whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend on the number of eligible Entries received during the applicable Entry Period.
First Prize and Second Prize: Potential first prize (“First Prize”) winners and second prize (“Second Prize”) winners will be selected in a random drawing to be held on or about each Drawing Date as defined in Rule 2 from among all eligible Entries received for the applicable Entry Period by Sponsor, whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend on the number of eligible Entries received during the applicable Entry Period. NOTE: Only three (3) alternate random drawings will be attempted for each First Prize and Second Prize, after which the First Prize and Second Prize will remain unawarded.
Entry Period 1 – Entry Period 6: Non-winning Entries from each Entry Period do carry forward to subsequent random drawings.
5. WINNER NOTIFICATION AND PRIZE OBLIGATIONS:
For the Potential Grand Prize Winner:
All prizes will be awarded (time permitting). Potential winners will be notified via email or phone call and will be required to respond to the notification within forty-eight (48) hours indicating whether they can accept the prize. If a potential winner does not respond to the notification within the forty-eight (48) hour time-period, the prize will be forfeited, and an alternate potential winner will be randomly selected (time permitting). Any alternate potential winner selected will also be required to respond to the notification within the time frame stated above.
Obligations of the Potential Winner:
Subject to verification of eligibility and compliance with the terms of these Official Rules, including verification that the winner is twenty-one (21) years of age or older, the potential winner will be declared an official winner of the Sweepstakes. If Sponsor cannot verify that the potential winner is twenty-one (21) years of age or older prior to winner notification, the potential winner will be disqualified and an alternate potential winner will be randomly selected (time permitting).
Obligations of the Potential Winner’s One (1) Guest:
Obligations of the Potential Winner and Potential Winner’s One (1) Guest:
If Sponsor so elects, potential winner and one (1) guest may be required to submit to a confidential background check. Such background check may include (but is not limited to) investigation of criminal, sexual offenses, or other arrest or conviction record, and any other factor deemed relevant by the Sponsor to help ensure that potential winner and one (1) guest will not bring the Sponsor or the NBA Entities into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Sponsor or the NBA Entities. If requested, potential winner and one (1) guest agree to sign waiver forms authorizing the release of personal and background information. In the event of noncompliance, to be determined at the sole discretion of Sponsor, prize will be forfeited and will be awarded to an alternate winner (time permitting).
In the event of noncompliance within any stated time-period, the prize will be forfeited, and an alternate potential winner will be randomly selected (time permitting). Any alternate potential winner selected will also be required to adhere to the time periods described herein. Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate potential winner (time permitting).
Released Parties (as defined in Rule 9) are not responsible for suspended or discontinued Internet, wireless, or land-line phone service or a change in an entrant’s email, phone number or mailing address which may result in a potential winner not receiving initial prize notification or his/her prize information.
For the Potential First Prize Winner and Potential Second Prize Winner:
Potential winners will be notified by email or phone call and will be required to respond to the notification within forty-eight (48) hours indicating whether they can accept the prize. If a potential winner does not respond to the notification within the forty-eight (48) hour time-period, prize will be forfeited, and an alternate potential winner will be randomly selected. Any alternate potential winner selected will also be required to respond to the notification within the time frame stated above.
Obligations of the Potential Winner:
Subject to verification of eligibility and compliance with the terms of these Official Rules, including verification that the winner is twenty-one (21) years of age or older, the potential winner will be declared an official winner of the Sweepstakes. If Sponsor cannot verify that the potential winner is twenty-one (21) years of age or older prior to winner notification, then the potential winner will be disqualified and an alternate potential winner will be randomly selected.
In the event of noncompliance within any stated time-period, the prize will be forfeited, and an alternate potential winner will be randomly selected. Any alternate potential winner selected will also be required to adhere to the time periods described herein. Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate potential winner.
Released Parties (as defined in Rule 9) are not responsible for suspended or discontinued Internet, wireless, or land-line phone service or a change in an entrant’s email, phone number or mailing address which may result in a potential winner not receiving initial prize notification or his/her prize information.
6. PRIZE DETAILS:
Entry Period 1:
Grand Prize:
Entry Period 1 - Grand Prize #1 (one [1] prize to be awarded; see Rule 2; see Rule 4): Winner will receive an “Emirates NBA Cup Finals Experience” that includes two (2) tickets to the “Emirates NBA Cup Finals” scheduled to occur on December 16, 2025, in Las Vegas, Nevada, and one $2,000.00 digital e-card that can be used for travel expenses. Approximate Retail Value (“ARV”) is $4,137.00.
Entry Period 2 - Grand Prize #2 (two [2] prizes to be awarded; see Rule 2): Winner will receive an “NBA Courtside Seat Experience” that consists of winner’s choice of two (2) “NBA Courtside Seat Experience Tickets” to one 2025 or 2026 NBA regular season basketball game and one (1) $750.00 digital e-card that can be used for travel expenses. There will be an inventory of games available for the 2025 - 2026 regular season from which verified winners must select their tickets. Tickets will be available on a first-come, first-served basis. Winners must select and order their tickets through the Sponsor-designated ticket ordering platform using the directions provided by Sponsor within forty-eight (48) of receipt of email containing directions for ordering the tickets, or prize will be forfeited. ARV is $2,310.00.
First Prize:
Entry Period 1 – First Prize #1 (two [2] prizes to be awarded; see Rule 2; see Rule 4): Winner’s choice of one (1) piece of an NBA basketball court or one (1) piece of an NBA basketball net (subject to availability). ARV: $300.00.
Entry Period 1 – First Prize #2 (one [1] prize to be awarded; see Rules 2; see Rule 4): Winner will receive one (1) item of NBA memorabilia autographed by an NBA player. Exact prize to be determined by Sponsor, in Sponsor’s sole discretion. ARV is $100.00.
Second Prize:
Entry Period 1 – Second Prize (fourteen [14] prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive an “NBA Watch Party Kit” that includes one (1) $50.00 DoorDash gift card, one $50.00 Peacock gift card and “ULTRA X NBA” merchandise (exact merchandise to be determined by Sponsor, in Sponsor’s sole discretion). ARV is $160.00.
Entry Period 2:
Grand Prize:
Entry Period 2 - Grand Prize #1 (one [1] prize to be awarded): Winner will receive an “NBA Global Game 2025 Experience” that includes two (2) tickets to one (1) “NBA Global Game” scheduled to be played outside of the United States of America and one (1) $2,000.00 digital e-card that can be used for travel expenses. Exact date and of location of the ”NBA Global Game” to be determined by Sponsor, in Sponsor’s sole discretion, and is subject to availability and change. ARV is $4,200.00.
Entry Period 2 - Grand Prize #2 (two [2] prizes to be awarded; see Rule 2): Winner will receive an “NBA Courtside Seat Experience” that consists of winner’s choice of two (2) “NBA Courtside Seat Experience Tickets” to one 2025 or 2026 NBA regular season basketball game and one (1) $750.00 digital e-card that can be used for travel expenses. There will be an inventory of games available for the 2025 - 2026 regular season from which verified winners must select their tickets. Tickets will be available on a first-come, first-served basis. Winners must select and order their tickets through the Sponsor-designated ticket ordering platform using the directions provided by Sponsor within forty-eight (48) of receipt of email containing directions for ordering the tickets, or prize will be forfeited. ARV is $2,310.00.
First Prize:
Entry Period 2 – First Prize #1 (two [2] prizes to be awarded; see Rule 2; see Rule 4): Winner’s choice of one (1) piece of an NBA basketball court or one (1) piece of an NBA basketball net (subject to availability). ARV: $300.00.
Entry Period 2 – First Prize #2 (one [1] prize to be awarded; see Rules 2; see Rule 4): Winner will receive one (1) item of NBA memorabilia autographed by an NBA player. Exact prize to be determined by Sponsor, in Sponsor’s sole discretion. ARV is $100.00.
Second Prize:
Entry Period 2 – Second Prize (fourteen [14] prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive an “NBA Watch Party Kit” that includes one (1) $50.00 DoorDash gift card, one $50.00 Peacock gift card and “ULTRA X NBA” merchandise (exact merchandise to be determined by Sponsor, in Sponsor’s sole discretion). ARV is $160.00.
Entry Period 3:
Grand Prize:
Entry Period 3 – Grand Prize #1 (one [1] prize to be awarded): Winner will receive an “NBA All-Star Weekend Experience Package” that includes two (2) tickets to the to the “2026 NBA All-Star Game” scheduled to occur on February 16, 2026, in San Francisco, California and one (1) $1,500.00 digital e-card that can be used for travel expenses. ARV is $4,137.00.
Entry Period 3 - Grand Prize #2 (two [2] prizes to be awarded; see Rule 2): Winner will receive an “NBA Courtside Seat Experience” that consists of winner’s choice of two (2) “NBA Courtside Seat Experience Tickets” to one 2025 or 2026 NBA regular season basketball game and one (1) $750.00 digital e-card that can be used for travel expenses. There will be an inventory of games available for the 2025 - 2026 regular season from which verified winners must select their tickets. Tickets will be available on a first-come, first-served basis. Winners must select and order their tickets through the Sponsor-designated ticket ordering platform using the directions provided by Sponsor within forty-eight (48) of receipt of email containing directions for ordering the tickets, or prize will be forfeited. ARV is $2,310.00.
First Prize:
Entry Period 3 – First Prize #1 (two [2] prizes to be awarded; see Rule 2; see Rule 4): Winner’s choice of one (1) piece of an NBA basketball court or one (1) piece of an NBA basketball net (subject to availability). ARV: $300.00.
Entry Period 3 – First Prize #2 (two [2] prizes to be awarded; see Rules 2; see Rule 4): Winner will receive one (1) item of NBA memorabilia autographed by an NBA player. Exact prize to be determined by Sponsor, in Sponsor’s sole discretion. ARV is $100.00.
Second Prize:
Entry Period 3 – Second Prize (fourteen [14] prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive an “NBA Watch Party Kit” that includes one (1) $50.00 DoorDash gift card, one $50.00 Peacock gift card and “ULTRA X NBA” merchandise (exact merchandise to be determined by Sponsor, in Sponsor’s sole discretion). ARV is $160.00.
Entry Period 4:
Grand Prize:
Entry Period 4 - Grand Prize (three [3] prizes to be awarded; see Rule 2; see Rule 4): Winner will receive an “NBA Courtside Seat Experience” that consists of winner’s choice of two (2) “NBA Courtside Seat Experience Tickets” to one 2025 or 2026 NBA regular season basketball game and one (1) $750.00 digital e-card that can be used for travel expenses. There will be an inventory of games available for the 2025 - 2026 regular season from which verified winners must select their tickets. Tickets will be available on a first-come, first-served basis. Winners must select and order their tickets through the Sponsor-designated ticket ordering platform using the directions provided by Sponsor within forty-eight (48) of receipt of email containing directions for ordering the tickets, or prize will be forfeited. ARV is $2,310.00.
First Prize:
Entry Period 4 – First Prize #1 (two [2] prizes to be awarded; see Rule 2; see Rule 4): Winner’s choice of one (1) piece of an NBA basketball court or one (1) piece of an NBA basketball net (subject to availability). ARV: $300.00.
Entry Period 4 – First Prize #2 (two [2] prizes to be awarded; see Rule 2; see Rule 4): Winner will receive one (1) item of NBA memorabilia autographed by an NBA player. Exact prize to be determined by Sponsor, in Sponsor’s sole discretion. ARV is $100.00.
Second Prize:
Entry Period 4 – Second Prize (fourteen [14] prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive an “NBA Watch Party Kit” that includes one (1) $50.00 DoorDash gift card, one $50.00 Peacock gift card and “ULTRA X NBA” merchandise (exact merchandise to be determined by Sponsor, in Sponsor’s sole discretion). ARV is $160.00.
Entry Period 5:
First Prize:
Entry Period 5 – First Prize #1 (two [2] prizes to be awarded; see Rule 2; see Rule 4): Winner’s choice of one (1) piece of an NBA basketball court or one (1) piece of an NBA basketball net (subject to availability). ARV: $300.00.
Entry Period 5 – First Prize #2 (two [2] prizes to be awarded; see Rule 2; see Rule 4): Winner will receive one (1) item of NBA memorabilia autographed by an NBA player. Exact prize to be determined by Sponsor, in Sponsor’s sole discretion. ARV is $100.00.
Second Prize:
Entry Period 5 – Second Prize (fourteen [14] prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive an “NBA Watch Party Kit” that includes one (1) $50.00 DoorDash gift card, one $50.00 Peacock gift card and “ULTRA X NBA” merchandise (exact merchandise to be determined by Sponsor, in Sponsor’s sole discretion. ARV is $160.00.
Entry Period 6:
Grand Prize:
Grand Prize (one [1] prize to be awarded): Winner will receive an “NBA Draft Experience Package” two (2) tickets to the “2026 NBA Draft” scheduled to occur in June 2026 and one (1) $750.00 digital e-card that can be used for travel expenses. ARV is $1,103.00.
First Prize:
Entry Period 6 – First Prize #1 (two [2] prizes to be awarded; see Rule 2; see Rule 4): Winner’s choice of one (1) piece of an NBA basketball court or one (1) piece of an NBA basketball net (subject to availability). ARV: $300.00.
Entry Period 6 – First Prize #2 (two [2] prizes to be awarded; see Rule 2; see Rule 4): Winner will receive one (1) item of NBA memorabilia autographed by an NBA player. Exact prize to be determined by Sponsor, in Sponsor’s sole discretion. ARV is $100.00.
Second Prize:
Entry Period 6 – Second Prize (fifteen [15] prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive an “NBA Watch Party Kit” that includes one (1) $50.00 DoorDash gift card, one $50.00 Peacock gift card and “ULTRA X NBA” merchandise (exact merchandise to be determined by Sponsor, in Sponsor’s sole discretion). ARV is $160.00.
Entry Period 7:
First Prize:
Entry Period 7 – First Prize #1 (two [2] prizes to be awarded; see Rule 2; see Rule 4): Winner’s choice of one (1) piece of an NBA basketball court or one (1) piece of an NBA basketball net (subject to availability). ARV: $300.00.
Entry Period 7 – First Prize #2 (two [2] prizes to be awarded; see Rule 2; see Rule 4): Winner will receive one (1) item of NBA memorabilia autographed by an NBA player. Exact prize to be determined by Sponsor, in Sponsor’s sole discretion. ARV is $100.00.
Second Prize:
Entry Period 7 – Second Prize (fifteen [15] prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive an “NBA Watch Party Kit” that includes one (1) $50.00 DoorDash gift card, one $50.00 Peacock gift card and “ULTRA X NBA” merchandise (exact merchandise to be determined by Sponsor, in Sponsor’s sole discretion). ARV is $160.00.
For the Grand Prize:
Game date is subject to the change. Seating assignments to be determined by Sponsor, in Sponsor’s sole discretion, and are subject to availability and change.
Air transportation, ground transportation, accommodations, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner.
If the prize cannot be awarded for any reason including acts of God, acts of terrorism, civil disturbances, work stoppage, COVID-19 or any other natural disaster outside of Sponsor’s control, then no prize will be awarded.
For the autographed prize:
Sponsor neither warrants nor represents that prize can be sold or traded for the stated value; actual value depends on market conditions which fluctuate. Autographs have no cash value.
For the DoorDash gift card:
The DoorDash gift card is subject to the “Terms of Service” located at www.doordash.com.
For the Peacock gift card:
The Peacock gift card is subject to the “Terms of Service” located at https://www.peacocktv.com/gift-cards.
For all prizes:
Alcohol beverages are not part of the prize. If winner cannot accept the prize as specified, prize will be forfeited and will be randomly awarded to an alternate winner (time permitting for Grand Prize). Total ARV of all prizes is $55,367.00. Any difference between stated value and actual value will not be awarded.
Limit one (1) prize per person. Prize is non-transferable and no cash equivalent or substitution of prize is offered, except at the sole discretion of Sponsor. If a prize or any portion thereof cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. Prize winner will be solely responsible for all federal, state and/or local taxes, and for any other fees or costs associated with the prizes they receive, regardless of whether it, in whole or in part, is used.
7. PUBLICITY:
Acceptance of prize offered constitutes permission for Sponsor to use winner’s name, voice, biographical information and/or likeness for purposes of advertising and promotion without further compensation in all media now known or hereafter discovered worldwide and on the Internet without notice or review or approval as permitted by law.
Entrant’s in this promotion agree to be bound by these Official Rule and agree that the NBA Entities and their designees and assigns may use the entrant’s name, voice, city/state of residence, photos, video or film clips, and/or other visual likeness for advertising and/or trade purposes and/or for any other purpose in any media or format now or hereafter known without further compensation (financial or otherwise), permission or notification.
8. RELEASE:
By accepting a prize, winner agrees to release and hold Anheuser-Busch, LLC, and the NBA Entities harmless from all losses, damages, rights, claims and actions of any kind resulting from acceptance, possession or use of any prize including, without limitation, personal injuries, death and property damage.
The NBA Entities and each of their respective parent companies, subsidiaries, affiliates, officers, directors, employees, governors, owners, distributors, retailers, agents, assignees, advertising/promotion agencies, representatives, and agents shall have no liability and will be released and held harmless from any claim, action, liability, loss, injury or damage, including, without limitation, personal injury or death to winner or any third party or damage to personal or real property due in whole or in part, directly or indirectly, by any reason, including the acceptance, possession, use or misuse of the prize and/or participation on this promotion.
9. GENERAL CONDITIONS:
Anheuser-Busch, LLC, the NBA Entities and each of their respective affiliates, subsidiaries, and agencies (collectively the “Released Parties”) are not responsible for lost, late, misdirected, unintelligible, returned or undelivered Entries, telephone calls, text messages, email, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Sweepstakes or Website, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate Website’s terms of service, as solely determined by the Sponsor, will be disqualified. Released Parties are not responsible for any incorrect or inaccurate information whether caused by Website users, tampering, hacking, or by any of the programming or equipment associated with or used in this Sweepstakes, and assumes no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized website access. Any use of robotic, macro, automatic, programmed or like entry methods will void all such Entries, and may subject that entrant to disqualification. Released Parties are not responsible for injury or damage to entrant’s or any other person’s computer, or property related to or resulting from participating in this Sweepstakes. Should any portion of Sweepstakes be, in the Sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair administration, security, fairness or proper play of this Sweepstakes, or submission of Entries, Sponsor reserves the right at their sole discretion to suspend, modify or terminate the Sweepstakes, and randomly select the winner from valid Entries received prior to action taken, or otherwise as may be deemed fair and equitable by the Sponsor. In the event of a dispute regarding the identity of an online entrant, the authorized subscriber of the email account used to enter will be deemed to be the entrant and must comply with these rules. The authorized account subscriber is the natural person who is assigned the email address by the ISP or other organization responsible for assigning email addresses. All materials submitted become the property of Anheuser-Busch, LLC and will not be returned.
SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF ANY NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT ON THE PART OF SPONSOR.
10. DISPUTE RESOLUTION:
All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between you and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Missouri without giving effect to any choice of law or conflict of law rules. The place of arbitration shall be St. Louis, Missouri.
11. PRIVACY POLICY:
The information you submit in connection with this Sweepstakes may be used by Sponsor for purposes of administration and fulfillment of the Sweepstakes, and in accordance with Sponsor’s privacy policy located at https://www.michelobultra.com/privacy-policy.html (also a “Website”). If you are verified as a prize winner, your first name, last initial, city and state will be included in a publicly available winner’s list.
12. OFFICIAL RULES:
The Official Rules of the Sweepstakes are available for viewing at michelobultra.com/superioraccess/courtside during the Sweepstakes Period.
13. SPONSOR:
Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118
14. WINNER’S LIST:
For a list of the winners, hand-print “Michelob Ultra “Superior Access – Courtside ’25 – ’26’ Sweepstakes” Winner’s List Request”, your first and last name, and your complete address on a 3” x 5” card and mail to: Michelob Ultra “Superior Access – Courtside ’25 – ‘26” Sweepstakes Winner’s List Request, Anheuser-Busch, LLC, Attn: Draftline, One Busch Place, St. Louis, MO 63118, for receipt within sixty (60) days after the end of the Sweepstakes.
© 2025 Anheuser-Busch, Michelob Ultra® Light Beer, St. Louis, MO
NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. THE SWEEPSTAKES IS OPEN ONLY TO PERSONS WHO ARE, AT THE TIME OF ENTRY, LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND DISTRICT OF COLUMBIA AND AT LEAST TWENTY-ONE (21) YEARS OF AGE OR OLDER. SWEEPSTAKES WILL BE GOVERNED BY UNITED STATES LAW. VOID WHERE PROHIBITED.
1. ELIGIBILITY:
The “Michelob ULTRA Zero Excuses Challenge” (“Sweepstakes”) is open to legal residents of the fifty (50) United States and District of Columbia who are twenty-one (21) years of age or older at the time of entry. Employees, contractors, directors, officers and agents of Anheuser-Busch, LLC and its affiliates and subsidiaries, advertising and promotion agencies, wholesale distributors, retail licensees, all other service or governmental agencies and their employees involved with the Sweepstakes, New York Road Runner, Inc., Strava, Inc., and members of their immediate families (spouse, parent, child, or sibling; whether biological, adopted, step, or in-law) or households (whether related or not) are not eligible to enter or win. The Sweepstakes is subject to all applicable federal, state and local laws and regulations and is void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions which are final and binding in all matters related to this Sweepstakes. Winning a prize is contingent upon fulfilling all requirements as set forth herein.
2. SWEEPSTAKES PERIOD:
Sweepstakes begins at 12:00:00 a.m. Eastern Daylight Time (“EDT”) on July 20, 2025, and ends at 11:59:59 p.m. EDT on August 3, 2025 (“Sweepstakes Period”). Sponsor’s computer is the official time keeping device for this Sweepstakes.
3. HOW TO ENTER:
(a) Strava: Use your smart phone or other web-enabled device with data plan to download the Strava application available from the Apple App Store or the Google Play Store. Join the “ULTRA Zero Excuses Challenge” on the Strava application and run twenty-nine (29) miles during the Sweepstakes Period (“Entry”).
(b) Facebook: During the Sweepstakes Period, look for Sponsor’s Sweepstakes post(s) on Facebook inviting followers to enter the Sweepstakes. To enter, comment on Sponsor’s Sweepstakes post(s) with the hashtags #TeamULTRA and #Sweepstakes (also an “Entry”). You must be a registered user of Facebook and follow Michelob ULTRA on Facebook to enter this Sweepstakes via Facebook. Facebook registration is free and can be obtained by logging on to www.facebook.com and following the online instructions to open an account.
(c) Instagram: During the Sweepstakes Period, look for Sponsor’s Sweepstakes post(s) on Instagram inviting followers to enter the Sweepstakes. To enter, comment on Sponsor’s Sweepstakes post(s) with the hashtags #TeamULTRA and #Sweepstakes (also an “Entry”). You must be a registered user of Instagram and follow Michelob ULTRA on Instagram to enter this Sweepstakes via Instagram. Instagram registration is free and can be obtained by logging on to www.instagram.com and following the online instructions to open an account.
(d) X: During the Sweepstakes Period, look for Sponsor’s Sweepstakes post(s) on X inviting followers to enter the Sweepstakes. To enter, comment on Sponsor’s Sweepstakes post(s) with the hashtags #TeamULTRA and #Sweepstakes (also an “Entry”). You must be a registered user of X and follow @MichelobULTRA on X in order to enter this Sweepstakes via Insta X gram. X registration is free and can be obtained by logging on to www.x.com and following the online instructions to open an account.
For all Entries:
All Entries must be received and recorded during the Sweepstakes Period. Only the methods of entry described herein are valid. No other forms of entry are valid. To be valid, each Entry must comply with all of these Official Rules.
Automated Entries are prohibited, and any use of automated devices will cause disqualification. Entrants may not enter with multiple email addresses, Facebook accounts, Instagram accounts or X accounts nor use any other device or artifice to enter multiple times or as multiple entrants. Any entrant who attempts to enter with multiple email addresses, Facebook accounts, Instagram accounts or X accounts under multiple identities or uses any device or artifice to register multiple times will be disqualified and forfeits all prizes won, in Sponsor’s sole discretion. Multiple entrants are not permitted to share the same email address, Facebook account, Instagram account or X account. Should multiple users of the same email account, Facebook account, Instagram account or X account enter the Sweepstakes, and a dispute thereafter arise regarding the identity of the entrant, the authorized account holder of said email account, Facebook account, Instagram account or X account at the time of entry will be considered an entrant and must comply with these Official Rules. The authorized account subscriber is the natural person who is assigned the email address, Facebook account, Instagram account or X account by the ISP or other organization responsible for assigning email addresses. Potential winner may be required to show proof of being the authorized account subscriber.
Your settings must be set to “unprotected” and/or “public” for your posts to be viewable by Sponsor and its agents. Only posts that are viewable by Sponsor and its agents will be considered an Entry. You must maintain that setting through the winner notification period so that Sponsor will be able to communicate with you via direct message.
If entering with a mobile phone or other web-enabled device and using your wireless carrier’s network, standard data charges from your wireless carrier may apply. Check with your wireless service provider for details on these and any other applicable charges. Entrants are solely responsible for any such wireless charges.
See Appendix A for additional Entry Guidelines & Prohibited Content. Entry must comply with these Official Rules. Sponsor reserves the right, but not the obligation, to review any Entry for violation of these Official Rules and may, at its sole discretion, reject, delete, or otherwise exclude an Entry for any reason, including without limitation, if the Entry contains any Prohibited Content (as defined in Appendix A) or any other commentary or material which Sponsor, in its sole discretion deems inappropriate.
4. SWEEPSTAKES DRAWING:
Twenty-seven (27) winners will be selected in a random drawing to be held on or about August 4, 2025, from among all eligible Entries received by Sponsor, whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend on the number of eligible Entries received during the Sweepstakes Period.
5. WINNER NOTIFICATION:
All prizes will be awarded (time permitting for Grand Prize). Potential winners will be notified via email or phone call, or via direct message on Facebook, Instagram or X and will be required to respond to the notification within forty-eight (48) hours indicating whether they can accept the prize. If a potential winner does not respond to the notification within the forty-eight (48) hour time-period, the prize will be forfeited, and an alternate potential winner will be randomly selected (time permitting for Grand Prize). Any alternate potential winner selected will also be required to respond to the notification within the time frame stated above.
Obligations of the Potential Winner:
· Grand Prize: Potential winner will be required to complete, sign, and return an affidavit of eligibility and liability and, unless prohibited by law, publicity release to Sponsor within forty-eight (48) hours of prize acceptance.
· First Prize: Potential winner may be required to complete, sign, and return an affidavit of eligibility and liability and, unless prohibited by law, publicity release to Sponsor within forty-eight (48) hours of prize acceptance
· Potential winner will be required to complete, sign, and return a “Release of Liability, Voluntary Assumption of Risk, and Indemnity Agreement” to Sponsor within forty-eight (48) hours of prize acceptance.
Subject to verification of eligibility and compliance with the terms of these Official Rules, including verification that the winner is twenty-one (21) years of age or older, the potential winner will be declared an official winner of the Sweepstakes. If Sponsor cannot verify that the potential winner is twenty-one (21) years of age or older prior to winner notification, the potential winner will be disqualified and an alternate potential winner will be randomly selected (time permitting for Grand Prize).
If Sponsor so elects, potential winner may be required to submit to a confidential background check. Such background check may include (but is not limited to) investigation of criminal, sexual offenses, or other arrest or conviction record, and any other factor deemed relevant by the Sponsor to help ensure that potential winner will not bring the Sponsor or the New York Road Runner, Inc., into public disrepute, contempt, scandal, or ridicule or reflect unfavorably on the Sponsor or the New York Road Runner, Inc. If requested, potential winner agrees to sign waiver forms authorizing the release of personal and background information. In the event of noncompliance, to be determined at the sole discretion of Sponsor, prize will be forfeited and will be randomly awarded to an alternate potential winner (time permitting for Grand Prize).
In the event of noncompliance within any stated time-period, the prize will be forfeited, and an alternate potential winner will be randomly selected (time permitting for Grand Prize). Any alternate potential winner selected will also be required to adhere to the time periods described herein. Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate potential winner (time permitting for Grand Prize).
Released Parties (as defined in Rule 7) are not responsible for suspended or discontinued Internet, wireless, or land-line phone service or a change in an entrant’s email, phone number or mailing address which may result in a potential winner not receiving initial prize notification or his/her prize information.
6. PRIZE DETAILS:
Grand Prize (1 prize to be awarded): Winner will receive a “2025 TCS New York Marathon Experience” for winner only in New York City, New York. Experience includes double-occupancy hotel accommodations for two (2) consecutive nights, one (1) $500.00 pre-paid debit card that can be used for travel expenses and one (1) entry into the 2025 TCS New York City Marathon scheduled to occur on November 2, 2025, in New York City, New York. Travel Dates: November 1, 2025 – November 3, 2025. Accommodations are at Sponsor’s sole discretion and are subject to availability and change. Air transportation, ground transportation, meals, gratuities, personal purchases, and all other expenses not specified herein are solely winner’s responsibility. If the prize cannot be awarded for any reason including acts of God, acts of terrorism, civil disturbances, work stoppage, COVID-19, or any other natural disaster outside of Sponsor’s control, then no prize will be awarded. Approximate Retail Value (“ARV”) is $1,350.00.
First Prize (26 prizes to be awarded): Each winner will receive Michelob ULTRA running merchandise (exact merchandise to be determined by Sponsor, in Sponsor’s sole discretion). ARV is $150.00.
For all prizes:
If winner cannot accept the prize as specified, the prize will be forfeited, and an alternate winner will be randomly selected (time permitting for Grand Prize). Total ARV of all prizes is $5,250.00. Any difference between stated value and actual value will not be awarded.
Limit one (1) prize per person. Prize is non-transferable and no cash equivalent or substitution of prize is offered, except at the sole discretion of Sponsor. If a prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. Prize winner will be solely responsible for all federal, state and/or local taxes, and for any other fees or costs associated with the prizes they receive, regardless of whether it, in whole or in part, is used.
7. LIMITATIONS OF LIABILITY AND RELEASE:
Anheuser-Busch, LLC, New York Road Runner, Inc., Strava, Inc., and each of their affiliates, subsidiaries, and agencies (“Released Parties”) are not responsible for lost, late, misdirected, unintelligible, returned or undelivered Entries, email, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Sweepstakes or Website, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate Sponsor’s terms of service, as solely determined by the Sponsor, will be disqualified. Released Parties are not responsible for any incorrect or inaccurate information whether caused by users, tampering, hacking, or by any of the programming or equipment associated with or used in this Sweepstakes, and assumes no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized Website access. Any use of robotic, macro, automatic, programmed or like entry methods will void all such Entries, and may subject that entrant to disqualification. Released Parties are not responsible for injury or damage to entrants or any other person’s computer, or property related to or resulting from participating in this Sweepstakes. Should any portion of Sweepstakes be, in the Sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair administration, security, fairness or proper play of this Sweepstakes, or submission of Entries, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Sweepstakes, and determine the winners from valid, non-suspect Entries received prior to action taken, or otherwise as may be deemed fair and equitable by the Sponsor. In the event of a dispute regarding Entries received from multiple users having the same email address or Facebook, Instagram, or X account, the authorized subscriber of the email address or Facebook, Instagram, or X account used to enter will be deemed to be the entrant and must comply with these Official Rules. The authorized account subscriber is the natural person who is assigned the email address or Facebook, Instagram, or X account by the organization responsible for assigning the email address or Facebook, Instagram, or X account. All materials submitted become the property of Anheuser-Busch, LLC and will not be returned.
SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF SPONSOR NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT.
Entrants agree (a) that Sponsor and its parent, subsidiary and affiliated companies, and advertising and Sweepstakes agencies, and their respective officers, directors, employees, wholesale distributors, representatives and agents, will have no liability whatsoever for, and are released and shall be held harmless by entrants against, any liability, for any injuries, losses or damages of any kind, to persons, including death, or property, or rights of publicity or privacy, defamation, copyright infringement or portrayal in a false light resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of the prize or participation in this Sweepstakes or in any Sweepstakes-related activity, and (b) winner, by acceptance of prize, except where legally prohibited, grants permission for Sponsor (and agrees to confirm such agreement in writing) and those acting pursuant to its authority to use his/her name, submitted biography, voice and/or likeness and prize information, and/or Entry (and assign the Entry, which may be altered, changed, modified, edited, used alone or with other works, as solely determined by Sponsor) for advertising, trade and Sweepstakes purposes without further compensation, at any times or time, in all media now known or hereafter discovered worldwide and on the Internet without notice or review or approval.
8. PUBLICITY AND COPYRIGHT LICENSE:
You grant Sponsor an exclusive, worldwide, perpetual, irrevocable, unrestricted, royalty-free, sub-licensable and transferrable right and license to exploit your Entry (including, without limitation, your name and likeness and the names and likenesses of any and all persons in the Entry, and any intellectual property rights (e.g. copyright, trademark, etc.) contained in the Entry) in any media now or hereafter known, without any payment or other consideration of any kind, or permission or notification, to you or any third party, for any purpose, including, without limitation, your Entry and any person’s property (physical, personal, intellectual property rights, and indicia) contained therein. The foregoing grant includes, without limitation, the right to reproduce, display, distribute, publicly perform, create derivative works of, alter, amend, broadcast, edit, publish, use, merchandise, license, sublicense, and adapt the Entry in any and all media now or hereafter known, throughout the world, for any purpose, whether commercial in nature or otherwise, including in contexts and circumstances that result in your Entry being associated with a particular Sponsor or Sponsors. Accordingly, you hereby waive any objection to, such use including without limitation, distribution, reproduction, creation of derivative works of, public performance, or display of your Entry, and any claim for compensation whatsoever in connection therewith. Such waiver shall include any claim for infringement of any so-called “Moral Right,” “Droit Moral” or similar right or interest.
9. DISPUTE RESOLUTION:
All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between you and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Missouri without giving effect to any choice of law or conflict of law rules. The place of arbitration shall be St. Louis, Missouri.
10. OFFICIAL RULES:
The Official Rules of the Sweepstakes are available for viewing at www.michelobultra.com/rules (“Website”) during the Sweepstakes Period.
11. PRIVACY POLICY:
See Sponsor’s privacy policy located at https://www.michelobultra.com/privacy-policy.html (also a “Website”) for details of Sponsor’s policy regarding the use of personal information collected in connection with this Sweepstakes. If you are verified as the prize winner, your first name, last initial, city and state will be included in a publicly-available winner’s list.
12. SPONSOR:
Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118
13. WINNER’S LIST:
For a list of the winners, handprint “Michelob ULTRA Zero Excuses Challenge Winner’s List Request”, your first and last name, and your complete address on a 3” x 5” card and mail to: Michelob ULTRA Zero Excuses Challenge Winner’s List Request, Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118, for receipt within sixty (60) days after the end of the Sweepstakes Period.
Ó 2025 Anheuser-Busch, Michelob Ultra® Light Beer, St. Louis, MO
This Sweepstakes is in no way sponsored, endorsed, or administered by, or associated with Facebook, Instagram, or X. Any questions, comments or complaints regarding this Sweepstakes shall be directed to Sponsor and not to Facebook, Instagram, or X.
APPENDIX A
ENTRY GUIDELINES & PROHIBITED CONTENT
Entries must meet the following requirements:
All Entries are subject to Sponsor’s Digital Millennium Copyright Act policy, as follows: Digital Millennium Copyright Act—Anheuser-Busch is committed to respecting and protecting the legal rights of copyright owners. As such, Anheuser-Busch adheres to the following notice and take down policy, in full compliance with Section 512(c)(3) of the DMCA (17 U.S.C. § 512 et seq.). If you believe any of the Entries infringes upon your intellectual property rights, please submit a notification alleging such infringement (hereafter a “DMCA Takedown Notice”). To be valid, a DMCA Takedown Notice must (i) be provided to the Anheuser-Busch designated agent, (“Copyright Agent”), as set forth below, and (ii) include the following:
· A physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.
· Identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works.
· Identification of the material claimed to be infringing or to be the subject of infringing activity and that is to be removed, or access disabled and information reasonably sufficient to permit the service provider to locate the material;
· Information reasonably sufficient to permit the service provider to contact you, such as an address, telephone number, and, if available, an electronic mail;
· A statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and,
· A statement that, under penalty of perjury, the information in the notification is accurate and you are authorized to act on behalf of the owner of the exclusive right that is allegedly infringed.
Anheuser-Busch’s Copyright Agent to receive DMCA Takedown Notices is: email: trademarks@anheuser-busch.com. For clarity, only DMCA Takedown Notices should go to the Copyright Agent; any other feedback, comments, online purchases or other communications should be directed to the applicable customer service links posted on the Website. You acknowledge that in order for Anheuser-Busch to be authorized to takedown any Content, your DMCA Takedown Notice must comply with all of the requirements of this Section.
By submitting an Entry, you agree that your Entry is gratuitous and made without restriction, that it will not place Sponsor under any obligation other than as stated in these Official Rules, that Sponsor is free to publish or otherwise disclose the ideas contained in the Entry on a non-confidential basis to anyone or otherwise use the ideas without any additional compensation to you. You acknowledge that, by acceptance of your Entry, Sponsor does do not waive any rights to use similar or related ideas previously known to Sponsor or developed by its employees or obtained from sources other than you.
By participating, you acknowledge that your Entry may be used in Sponsor's sole discretion. Entries are the views/opinions of the individual entrant and do not reflect the views of the Sponsor in any manner. By entering, you acknowledge that Sponsor has no obligation to use or post any Entry you submit.
NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. THE SWEEPSTAKES IS OPEN ONLY TO PERSONS WHO ARE, AT THE TIME OF ENTRY, LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND DISTRICT OF COLUMBIA AND AT LEAST TWENTY-ONE (21) YEARS OF AGE OR OLDER. SWEEPSTAKES WILL BE GOVERNED BY UNITED STATES LAW. VOID WHERE PROHIBITED.
1. ELIGIBILITY:
The “Michelob Ultra Local Soccer Shootout” (“Sweepstakes”) is open to legal residents of the fifty (50) United States and District of Columbia who are twenty-one (21) years of age or older at the time of entry. Employees, contractors, directors, officers, and agents of Anheuser-Busch, LLC, its affiliates and subsidiaries, advertising and promotion agencies, wholesale distributors, retail licensees, all other service or governmental agencies and their employees involved with the Sweepstakes, the Fédération Internationale de Football Association (“FIFA®”), and members of their immediate families (spouse, parent, child, or sibling; whether biological, adopted, step, or in-law) or households (whether related or not) are not eligible to participate. The Sweepstakes is subject to all applicable federal, state, and local laws and regulations and is void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules (“Official Rules”) and Sponsor’s decisions which are final and binding in all matters related to this Sweepstakes. Winning a prize is contingent upon fulfilling all requirements as set forth herein.
2. SWEEPSTAKES PERIOD:
Sweepstakes begins at 12:00:00 a.m. Eastern Daylight Time (“EDT”) on May 15, 2025, and ends at 11:59:59 p.m. EDT on August 31, 2025 (“Sweepstakes Period”). Sponsor’s computer is the official time keeping device for this Sweepstakes.
3. HOW TO ENTER:
(a) Internet: Visit www.michelobultra.com/soccershootout2 (“Website”) during the Sweepstakes Period and follow the online instructions to complete and submit an online entry (“Entry”).
(b) QR Code: During the Sweepstakes Period, use your smart phone or other web-enabled device with data plan to scan the Sweepstakes quick response (“QR”) code featured on signs or promotional materials at participating stores with the QR read application already installed on your phone. You will be directed to a mobile Web page at www.michelobultra.com/soccershootout2where you may complete and submit an online entry (also an “Entry”).
For all QR Code Entries:
Proof of scanning QR codes does not constitute proof of completion or submission of an Entry. To scan a QR code, entrants must have a smart phone or other web-enabled device with a camera feature and/or QR scanner application and may incur message or data charges from their wireless service provider for each message sent and received. If you do not have a QR reader already installed on your phone, type ‘QR reader’ in your mobile device’s application store search field to find available QR readers for your smart phone or other web-enabled device. You will receive a response which will contain a link to download a QR reader for your specific device. Check with your wireless service provider for details on these and other applicable charges. Entrants are solely responsible for any such wireless charges. Not all wireless carriers participate.
For all Entries:
All Entries must be received and recorded during the Sweepstakes Period. Only the methods of entry described herein are valid. No other forms of entry are valid. To be valid, each Entry must comply with all of these Official Rules. Limit one (1) Entry per person during the Sweepstakes Period.
Automated Entries are prohibited, and any use of automated devices will cause disqualification. Entrants may not enter with multiple email addresses nor use any other device or artifice to enter multiple times or as multiple entrants. Any entrant who attempts to enter with multiple email addresses under multiple identities or uses any device or artifice to register multiple times will be disqualified and forfeits all prizes won, in Sponsor’s sole discretion. Multiple entrants are not permitted to share the same email address. Should multiple users of the same email account enter the Sweepstakes and a dispute thereafter arise regarding the identity of the entrant, the authorized account holder of said email account at the time of entry will be considered an entrant and must comply with these Official Rules. The authorized account subscriber is the natural person who is assigned the email address by the ISP or other organization responsible for assigning email addresses. Potential winner may be required to show proof of being the authorized account subscriber.
If entering with a mobile phone or other web-enabled device and using your wireless carrier’s network, standard data charges from your wireless carrier may apply. Check with your wireless service provider for details on these and any other applicable charges. Entrants are solely responsible for any such wireless charges.
4. SWEEPSTAKES DRAWING:
One (1) potential winner will be selected in a random drawing to be held on or about September 1, 2025, from among all eligible Entries received by Sponsor, whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend on the number of eligible Entries received during the Sweepstakes Period.
5. WINNER NOTIFICATION AND PRIZE OBLIGATIONS:
The prize will be awarded (time permitting). Potential winner will be notified by via email or phone call and will be required to respond to the notification within forty-eight (48) hours indicating whether they can accept the prize. If a potential winner does not respond to the notification within the forty-eight (48) hour time-period, the prize will be forfeited, and an alternate potential winner will be randomly selected (time permitting). Any alternate potential winner selected will also be required to respond to the notification within the time frame stated above.
Obligations of the Potential Winner:
· Potential winner will be required to complete, sign, and return an affidavit of eligibility and liability and, unless prohibited by law, publicity release to Sponsor within forty-eight (48) hours of prize acceptance.
· Potential winner will be required to complete, sign, and return a “Release of Liability, Voluntary Assumption of Risk, and Indemnity Agreement” to Sponsor within forty-eight (48) hours of prize acceptance.
Subject to verification of eligibility and compliance with the terms of these Official Rules, including verification that the winner is twenty-one (21) years of age or older, the potential winner will be declared an official winner of the Sweepstakes. If Sponsor cannot verify that the potential winner is twenty-one (21) years of age or older prior to winner notification, the potential winner will be disqualified and an alternate potential winner will be randomly selected (time permitting).
Obligations of the Potential Winner’s One (1) Guest:
· Potential winner’s one (1) guest must be twenty-one (21) years of age or older as of the end date of the Sweepstakes Period.
· Potential winner’s one (1) guest will be required to complete, sign, and return a “Release of Liability, Voluntary Assumption of Risk, and Indemnity Agreement” to Sponsor within forty-eight (48) hours of potential winner’s prize acceptance.
Obligations of the Potential Winner and Potential Winner’s One (1) Guest:
· If Sponsor so elects, potential winner and one (1) guest may be required to submit to a confidential background check. Such background check may include (but is not limited to) investigation of criminal, sexual offenses, or other arrest or conviction record, and any other factor deemed relevant by the Sponsor to help ensure that the potential winner and one (1) guest will not bring the Sponsor or the FIFA® into public disrepute, contempt, scandal, or ridicule or reflect unfavorably on the Sponsor or the FIFA®. If requested, the potential winner and one (1) guest agree to sign waiver forms authorizing the release of personal and background information. In the event of noncompliance, to be determined at the sole discretion of Sponsor, prize will be forfeited, and an alternate potential winner will be randomly selected (time permitting).
In the event of noncompliance within any stated time-period, the prize will be forfeited, and an alternate potential winner will be randomly selected (time permitting). Any alternate potential winner selected will also be required to adhere to the time periods described herein. Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate potential winner (time permitting).
Released Parties (as defined in Rule 9) are not responsible for suspended or discontinued Internet, wireless, or land-line phone service or a change in an entrant’s email, phone number or mailing address which may result in a potential winner not receiving initial prize notification or his/her prize information.
6. PRIZE DETAILS:
Prize (1 prize to be awarded): Winner will receive a “FIFA® World Cup 26™ Experience”. Experience” includes two (2) tickets to one (1) match of the “FIFA® World Cup 26™ in the United States of America and one (1) $2,000.00 pre-paid debit card that can be used for travel expenses.
FIFA® World Cup 26™ matches are scheduled to occur in June 2026, and July 2026. Exact FIFA® World Cup 26™ match date to be determined by Sponsor, in Sponsor’s sole discretion, and is subject to availability and change. Seating assignments at the FIFA® World Cup 26™ match to be determined by Sponsor, in Sponsor’s sole discretion, and are subject to availability and change.
If the prize cannot be awarded for any reason including acts of God, acts of terrorism, civil disturbances, work stoppage, COVID-19, or any other natural disaster outside of Sponsor’s control, then no prize will be awarded.
Air transportation, ground transportation, accommodations, meals, gratuities, personal purchases, and all other expenses not specified herein, are solely the responsibility of the winner.
If winner cannot accept the prize as specified, prize will be forfeited and will be randomly awarded to an alternate potential winner (time permitting). Approximate Retail Value is up to $4,000.00. Actual value depends on the actual retail value of the two (2) tickets to the FIFA® World Cup 26™ match. Any difference between stated value and actual value will not be awarded.
Prize is non-transferable and no cash equivalent or substitution of prize is offered, except at the sole discretion of Sponsor. If a prize or any portion thereof cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. Prize winner will be solely responsible for all federal, state and/or local taxes, and for any other fees or costs associated with the prizes they receive, regardless of whether it, in whole or in part, is used.
7. PUBLICITY:
Acceptance of prize offered constitutes permission for Sponsor to use winner’s name, voice, biographical information and/or likeness for purposes of advertising and promotion without further compensation in all media now known or hereafter discovered worldwide and on the Internet without notice or review or approval as permitted by law.
8. RELEASE:
By accepting a prize, winner agrees to release and hold Anheuser-Busch, LLC, FIFA® and each of their respective affiliates, subsidiaries, and agencies harmless from any and all actions, causes of actions, suits, debts, dues, accounts, claims, damages, liability, losses, harm, costs or expenses, including without limitation any and all liability for any injuries, loss or damage of any kind to the entrant or any other person, including personal injury, death, or property damage, arising out of, or in any way related to the Sweepstakes.
9. GENERAL CONDITIONS:
Anheuser-Busch, LLC, the FIFA®, and each of their respective affiliates, subsidiaries, and agencies (collectively the “Released Parties”) are not responsible for lost, late, misdirected, unintelligible, returned or undelivered Entries, telephone calls, text messages, email, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Sweepstakes or Website, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate Website’s terms of service, as solely determined by the Sponsor, will be disqualified. Released Parties are not responsible for any incorrect or inaccurate information whether caused by Website users, tampering, hacking, or by any of the programming or equipment associated with or used in this Sweepstakes, and assumes no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized website access. Any use of robotic, macro, automatic, programmed or like entry methods will void all such Entries, and may subject that entrant to disqualification. Released Parties are not responsible for injury or damage to entrant’s or any other person’s computer, or property related to or resulting from participating in this Sweepstakes. Should any portion of Sweepstakes be, in the Sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair administration, security, fairness or proper play of this Sweepstakes, or submission of Entries, Sponsor reserves the right at their sole discretion to suspend, modify or terminate the Sweepstakes, and randomly select the winner from valid Entries received prior to action taken, or otherwise as may be deemed fair and equitable by the Sponsor. In the event of a dispute regarding the identity of an online entrant, the authorized subscriber of the email account used to enter will be deemed to be the entrant and must comply with these rules. The authorized account subscriber is the natural person who is assigned the email address by the ISP or other organization responsible for assigning email addresses. All materials submitted become the property of Anheuser-Busch, LLC and will not be returned.
SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF SPONSOR NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT.
10. DISPUTE RESOLUTION:
All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between you and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Missouri without giving effect to any choice of law or conflict of law rules. The place of arbitration shall be St. Louis, Missouri.
11. PRIVACY POLICY:
The information you submit in connection with this Sweepstakes may be used by Sponsor for purposes of administration and fulfillment of the Sweepstakes, and in accordance with Sponsor’s privacy policy located at https://www.anheuser-busch.com/privacy-policy (also a “Website”). If you are verified as a prize winner, your first name, last initial, city and state will be included in a publicly available winner’s list.
12. OFFICIAL RULES:
The Official Rules of the Sweepstakes are available for viewing at www.michlobultra.com/rules (also an “Website”) during the Sweepstakes Period.
13. SPONSOR:
Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118
14. WINNER’S LIST:
For the name of the winner, handprint “Michelob Ultra Local Soccer Shootout”, your first and last name, and your complete address on a 3” x 5” card and mail to: “Michelob Ultra Local Soccer Shootout Sweepstakes Winner’s List Request”, c/o Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118, for receipt within sixty (60) days after the end date of the Sweepstakes Period.
© 2025 Anheuser-Busch, Michelob Ultra® Light Beer, St. Louis, MO
The FIFA® Club World Cup logo and the FIFA® World Cup logo are trademarks owned by the Fédération Internationale de Football Association.
The FIFA® is not a sponsor nor administrator of this Sweepstakes in any way. The FIFA® shall have no liability or responsibility for any claim arising in connection with participation in this Sweepstakes or any prize awarded.
NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. THE SWEEPSTAKES IS OPEN ONLY TO PERSONS WHO ARE, AT THE TIME OF ENTRY, LEGAL RESIDENTS OF THE UNITED STATES AND DISTRICT OF COLUMBIA (EXCLUDING RESIDENTS OF MARYLAND) AND AT LEAST TWENTY-ONE (21) YEARS OF AGE OR OLDER. SWEEPSTAKES WILL BE GOVERNED BY UNITED STATES LAW. VOID WHERE PROHIBITED.
1. ELIGIBILITY:
The “Michelob Ultra ‘Superior Access - Pitchside – MLS” (“Sweepstakes”) is open to legal residents of the United States and District of Columbia (excluding residents of Maryland) who are twenty-one (21) years of age or older at the time of entry. Employees, contractors, directors, officers and agents of Anheuser-Busch, LLC, and its affiliates, subsidiaries, owners, shareholders, officers, directors, agents, representatives, employees, advertising and promotion agencies, wholesale distributors, retail licensees, all other service or governmental agencies and their employees involved with the Sweepstakes, Major League Soccer (“MLS”), and members of their immediate families (spouse, parent, child or sibling; whether biological, adopted, step or in-law) or households (whether related or not) are not eligible to participate. The Sweepstakes is subject to all applicable federal, state, and local laws and regulations and is void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules (“Official Rules”) and Sponsor’s and Administrator’s decisions which are final and binding in all matters related to this Sweepstakes. Winning a prize is contingent upon fulfilling all requirements as set forth herein.
2. SWEEPSTAKES PERIOD:
For purposes of these Official Rules, all times are in Eastern Standard Time (“EST”) or Eastern Daylight Time (“EDT”). Sweepstakes begins at 12:00:00 a.m. EST on March 1, 2025, and ends at 11:59:59 p.m. EDT on December 15, 2025 (“Sweepstakes Period”). The Sweepstakes Period is divided into four (4) entry periods (each an “Entry Period”) as defined in chart below. Administrator’s computer is the official time keeping device for this Sweepstakes.
Entry Period | Start Date/Time | End Date/Time |
---|---|---|
1 | 03/01/25; 12:00:00 a.m. EST | 05/15/25; 11:59:59 p.m. EDT |
2 | 05/16/25; 12:00:00 a.m. EDT | 07/15/25; 11:59:59 p.m. EDT |
3 | 07/16/25; 12:00:00 a.m. EDT | 10/31/25; 11:59:59 p.m. EDT |
4 | 11/01/25; 12:00:00 a.m. EDT | 12/15/25; 11:59:59 p.m. EST |
3. HOW TO ENTER:
(a) Internet: During the Sweepstakes Period, click on the Sponsor’s Sweepstakes LINK(S) featured in Sponsor’s digital advertising, or visit www.michelobultra.com/superioraccess/pitchside-mls (“Website”), and follow the online instructions to complete and submit an online entry (“Entry”).
(b) QR Code: During the Sweepstakes Period, use your smart phone or other web-enabled device with data plan to scan the Sweepstakes quick response (“QR”) code featured on signs or promotional materials at participating stores with the QR read application already installed on your phone. You will be directed to a mobile Web page at www.michelobultra.com/superioraccess/pitchside-mls where you may complete and submit an entry (also an “Entry”).
For all QR Code Entries:
Proof of scanning QR codes does not constitute proof of completion or submission of an Entry. To scan a QR code, participants must have a smart phone or other web-enabled device with a camera feature and/or QR scanner application and may incur message or data charges from their wireless service provider for each message sent and received. If you do not have a QR reader already installed on your phone, type ‘QR reader’ in your mobile device’s application store search field to find available QR readers for your smart phone or other web-enabled device. You will receive a response which will contain a link to download a QR reader for your specific device. Check with your wireless service provider for details on these and other applicable charges. Participants are solely responsible for any such wireless charges. Not all wireless carriers participate.
For all Entries:
All Entries must be received and recorded during the Sweepstakes Period. Only the methods of entry described herein are valid. No other forms of entry are valid. To be valid, each Entry must comply with all of these Official Rules. Limit one (1) Entry per person.
Automated Entries are prohibited, and any use of automated devices will cause disqualification. Entrants may not enter with multiple email addresses nor use any other device or artifice to enter multiple times or as multiple entrants. Any entrant who attempts to enter with multiple email addresses under multiple identities or uses any device or artifice to register multiple times will be disqualified and forfeits all prizes won, in Sponsor’s sole discretion. Multiple entrants are not permitted to share the same email address. Should multiple users of the same email account enter the Sweepstakes and a dispute thereafter arise regarding the identity of the entrant, the authorized account holder of said email account at the time of entry will be considered an entrant and must comply with these Official Rules. The authorized account subscriber is the natural person who is assigned the email address by the ISP or other organization responsible for assigning email addresses. Potential winner may be required to show proof of being the authorized account subscriber.
If entering with a mobile phone or other web-enabled device and using your wireless carrier’s network, standard data charges from your wireless carrier may apply. Check with your wireless service provider for details on these and any other applicable charges. Entrants are solely responsible for any such wireless charges.
4. SWEEPSTAKES DRAWING:
Entry Period 1: Thirty-eight (38) potential winners will be selected in a random drawing to be held on or about May 19, 2025, from among all eligible Entries received for Entry Period 1 by Administrator, whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend on the number of eligible Entries received during Entry Period 1. Non-winning Entries from Entry Period 1 do carry forward to the Entry Period 2 random drawing. See Rule 6 for prize details.
Entry Period 2: Thirty-three (33) potential winners will be selected in a random drawing to be held on or about July 18, 2025, from among all eligible Entries received for Entry Period 2 by Administrator, whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend on the number of eligible Entries received during Entry Period 2. Non-winning Entries from Entry Period 2 do carry forward to the Entry Period 3 random drawing. See Rule 6 for prize details.
Entry Period 3: Thirty-two (32) potential winners will be selected in a random drawing to be held on or about November 4, 2025, from among all eligible Entries received for Entry Period 3 by Administrator, whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend on the number of eligible Entries received during Entry Period 3. Non-winning Entries from Entry Period 3 do carry forward to the Entry Period 4 random drawing. See Rule 6 for prize details.
Entry Period 4: Fifty-one (51) potential winners will be selected in a random drawing to be held on or about December 18, 2025, from among all eligible Entries received for Entry Period 4 by Administrator, whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend on the number of eligible Entries received during Entry Period 4. See Rule 6 for prize details.
6. WINNER NOTIFICATION AND PRIZE OBLIGATIONS:
Grand Prize:
All prizes will be awarded (time permitting). Potential winners will be notified by email or phone call and will be required to respond to the notification within forty-eight (48) hours indicating whether they can accept the prize. If a potential winner does not respond to the notification within the forty-eight (48) hour time-period, the prize will be forfeited, and an alternate potential winner will be randomly selected (time permitting). Any alternate potential winner selected will also be required to respond to the notification within the time frame stated above.
Obligations of the Potential Winner:
· Potential winner will be required to complete, sign, and return an affidavit of eligibility and liability and, unless prohibited by law, publicity release to Sponsor within forty-eight (48) hours of prize acceptance.
· Potential winner will be required to complete, sign, and return a “Release of Liability, Voluntary Assumption of Risk, and Indemnity Agreement” to Sponsor within forty-eight (48) hours of prize acceptance.
Subject to verification of eligibility and compliance with the terms of these Official Rules, including verification that the winner is twenty-one (21) years of age or older, the potential winner will be declared an official winner of the Sweepstakes. If Sponsor cannot verify that the potential winner is twenty-one (21) years of age or older prior to winner notification, the potential winner will be disqualified and an alternate potential winner will be randomly selected (time permitting).
Obligations of the Potential Winner’s One (1) Guest:
· Entry Period 1: Potential winner’s one (1) guest must be twenty-one (21) years of age or older as of May 5, 2025.
· Entry Period 2: Potential winner’s one (1) guest must be twenty-one (21) years of age or older as of August 1, 2025.
· Entry Period 3: Potential winner’s one (1) guest must be twenty-one (21) years of age or older as of November 30, 2025.
· Entry Period 1 – Entry Period 3: Potential winner’s one (1) guest will be required to complete, sign, and return a Release of Liability, Voluntary Assumption of Risk, and Indemnity Agreement to Sponsor within forty-eight (48) hours of potential winner’s prize acceptance.
Obligations of the Potential Winner and Potential Winner’s One (1) Guest:
· If Sponsor so elects, potential winner and one (1) guest may be required to submit to a confidential background check. Such background check may include (but is not limited to) investigation of criminal, sexual offenses, or other arrest or conviction record, and any other factor deemed relevant by the Sponsor to help ensure that the potential winner and one (1) guest will not bring the Sponsor or MLS into public disrepute, contempt, scandal, or ridicule or reflect unfavorably on the Sponsor or MLS. If requested, the potential winner and one (1) guest agree to sign waiver forms authorizing the release of personal and background information. In the event of noncompliance, to be determined at the sole discretion of Sponsor, prize will be forfeited, and an alternate potential winner will be randomly selected (time permitting).
In the event of noncompliance within any stated time-period, the prize will be forfeited, and an alternate potential winner will be randomly selected (time permitting). Any alternate potential winner selected will also be required to adhere to the time periods described herein. Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate potential winner (time permitting).
Released Parties (as defined in Rule 9) are not responsible for suspended or discontinued Internet, wireless, or land-line phone service or a change in an entrant’s email, phone number or mailing address which may result in a potential winner not receiving initial prize notification or his/her prize information.
First Prize and Second Prize:
All prizes will be awarded. Potential winners will be notified by email or phone call and will be required to respond to the notification within forty-eight (48) hours indicating whether they can accept the prize. If a potential winner does not respond to the notification within the forty-eight (48) hour time-period, prize will be forfeited, and an alternate potential winner will be randomly selected. Any alternate potential winner selected will also be required to respond to the notification within the time frame stated above.
Obligations of the Potential Winner:
· Potential winner may be required to complete, sign, and return an affidavit of eligibility and liability and, unless prohibited by law, publicity release to Sponsor within forty-eight (48) hours of prize acceptance.
· If Sponsor so elects, potential winner may be required to submit to a confidential background check. Such background check may include (but is not limited to) investigation of criminal, sexual offenses, or other arrest or conviction record, and any other factor deemed relevant by the Sponsor to help ensure that the potential winner will not bring the Sponsor or MLS into public disrepute, contempt, scandal, or ridicule or reflect unfavorably on the Sponsor or MLS. If requested, the potential winner agrees to sign waiver forms authorizing the release of personal and background information. In the event of noncompliance, to be determined at the sole discretion of Sponsor, prize will be forfeited, and an alternate potential winner will be randomly selected.
Subject to verification of eligibility and compliance with the terms of these Official Rules, including verification that the winner is twenty-one (21) years of age or older, the potential winner will be declared an official winner of the Sweepstakes. If Sponsor cannot verify that the potential winner is twenty-one (21) years of age or older prior to winner notification, then the potential winner will be disqualified and an alternate potential winner will be randomly selected.
In the event of noncompliance within any stated time period, the prize will be forfeited, and an alternate potential winner will be randomly selected. Any alternate potential winner selected will also be required to adhere to the time periods described herein. Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate potential winner.
Released Parties (as defined in Rule 9) are not responsible for suspended or discontinued Internet, wireless, or land-line phone service or a change in an entrant’s email, phone number or mailing address which may result in a potential winner not receiving initial prize notification or his/her prize information.
6. PRIZE DETAILS:
Entry Period 1:
Grand Prize:
Entry Period 1 - Grand Prize (1 prize to be awarded; see Rule 2; see Rule 4): Winner and one (1) guest will receive a “MLS All-Star Game Experience” that includes two (2) tickets to the “MLS All-Star Game” scheduled to occur on July 24, 2025, in Austin, Texas, and one (1) $1,500.00 travel voucher that can be used to purchase air transportation and hotel accommodations. “MLS All-Star Game” date is subject to change. Seating assignments at the “MLS All-Star Game” to be determined by Sponsor, in Sponsor’s sole discretion, and are subject to availability and change. Ground transportation, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. If the prize cannot be awarded for any reason including Acts of God, acts of terrorism, civil disturbances, work stoppage, COVID-19, or any other natural disaster outside of Sponsor’s control, then no prize will be awarded. Approximate Retail Value (“ARV”) is $1,700.00.
First Prize:
Entry Period 1 – First Prize (15 total prizes to be awarded; see Rule 2; see Rule 4): Winner’s choice of two (2) tickets to one (1) 2025 MLS regular season soccer game. There will be an inventory of games available for the 2025 regular season from which verified winners must select their tickets. Tickets will be available on a first come, first served basis. Winner must select and order their tickets through the Sponsor-designated ticket ordering platform using the directions provided by Sponsor within forty-eight (48) of receipt of email containing directions for ordering the tickets, or prize will be forfeited, and will be randomly awarded to an alternate potential winner (time permitting). Game dates are subject to change. Seating assignments to be determined by Sponsor, in Sponsor’s sole discretion, and subject to availability and change. Air transportation, ground transportation, accommodations, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. ARV is $145.00.
Second Prize:
Entry Period 1 – Second Prize #1 (2 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive MLS Team Merchandise (exact merchandise to be determined by Sponsor, in Sponsor’s sole discretion). ARV is $50.00.
Entry Period 1 – Second Prize #2 (10 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1 ) Mini Foosball. ARV is $30.00.
Entry Period 1 – Second Prize #3 (10 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Lionel Messi Bobblehead. ARV is $9.00.
Entry Period 2:
Grand Prize:
Entry Period 2 - Grand Prize (1 prize to be awarded; see Rule 2; see Rule 4): Winner and one (1) guest will receive a “MLS Campeones Cup Experience” that includes two (2) tickets to the “Campeones Cup” scheduled to occur in September 2025, and one (1) $1,500.00 travel voucher that can be used to purchase air transportation and hotel accommodations. Exact date and location (city/state) of the “Campeones Cup” to be determined and is subject to change. Seating assignments at the “Campeones Cup” match to be determined by Sponsor, in Sponsor’s sole discretion, and are subject to availability and change. Ground transportation, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. If the prize cannot be awarded for any reason including Acts of God, acts of terrorism, civil disturbances, work stoppage, COVID-19, or any other natural disaster outside of Sponsor’s control, then no prize will be awarded. ARV is $1,800.00.
First Prize:
Entry Period 2 – First Prize (10 total prizes to be awarded; see Rule 2; see Rule 4): Winner’s choice of two (2) tickets to one (1) 2025 MLS regular season soccer game. There will be an inventory of games available for the 2025 regular season from which verified winners must select their tickets. Tickets will be available on a first come, first served basis. Winner must select and order their tickets through the Sponsor-designated ticket ordering platform using the directions provided by Sponsor within forty-eight (48) of receipt of email containing directions for ordering the tickets, or prize will be forfeited, and will be randomly awarded to an alternate potential winner (time permitting). Game dates are subject to change. Seating assignments to be determined by Sponsor, in Sponsor’s sole discretion, and subject to availability and change. Air transportation, ground transportation, accommodations, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. ARV is $145.00.
Second Prize:
Entry Period 2 – Second Prize #1 (2 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive MLS Team Merchandise (exact merchandise to be determined by Sponsor, in Sponsor’s sole discretion). ARV is $50.00.
Entry Period 2 – Second Prize #2 (10 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1 ) Mini Foosball. ARV is $30.00.
Entry Period 2 – Second Prize #3 (10 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Lionel Messi Bobblehead. ARV is $9.00.
Entry Period 3:
Grand Prize:
Entry Period 3 - Grand Prize (1 prize to be awarded; see Rule 2; see Rule 4): Winner and one (1) guest will receive a “MLS Finals Experience” that includes two (2) tickets to one (1) match of the “2025 MLS Finals” scheduled to occur in November 2025, or December 2025, and one (1) $1,500.00 travel voucher that can be used to purchase air transportation and hotel accommodations. Exact date and location (city/state) of the “MLS Finals” to be determined and is subject to change. Seating assignments at the “MLS Finals” match to be determined by Sponsor, in Sponsor’s sole discretion, and are subject to availability and change. Ground transportation, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. If the prize cannot be awarded for any reason including Acts of God, acts of terrorism, civil disturbances, work stoppage, COVID-19, or any other natural disaster outside of Sponsor’s control, then no prize will be awarded. ARV is $12,300.00.
First Prize:
Entry Period 3 – First Prize #1 (4 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Lionel Messi Bobblehead. ARV is $455.00.
Entry Period 3 – First Prize #2 (5 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Soccer LED. ARV is $232.00.
Second Prize:
Entry Period 3 – Second Prize #1 (2 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive MLS Team Merchandise (exact merchandise to be determined by Sponsor, in Sponsor’s sole discretion). ARV is $50.00.
Entry Period 3 – Second Prize #2 (10 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1 ) Mini Foosball. ARV is $30.00.
Entry Period 3 – Second Prize #3 (10 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Lionel Messi Bobblehead. ARV is $9.00.
Entry Period 4:
First Prize:
Entry Period 4 – First Prize #1 (4 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Lionel Messi Bobblehead. ARV is $455.00.
Entry Period 4 – First Prize #2 (5 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Soccer LED. ARV is $232.00.
Second Prize:
Entry Period 4 – Second Prize #1 (4 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive MLS Team Merchandise (exact merchandise to be determined by Sponsor, in Sponsor’s sole discretion). ARV is $50.00.
Entry Period 4 – Second Prize #2 (20 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1 ) Mini Foosball. ARV is $30.00.
Entry Period 4 – Second Prize #3 (18 total prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Lionel Messi Bobblehead. ARV is $9.00.
For all prizes:
If winner cannot accept the prize as specified, prize will be forfeited and will be randomly awarded to an alternate potential winner (time permitting for Entry Period 1 – Grand Prize, Entry Period 1 – First Prize, Entry Period 2 - Grand Prize, Entry Period 2 – First Prize, and Entry Period 3 - Grand Prize). Total ARV of all prizes is $17,817.00. Any difference between stated value and actual value will not be awarded.
Limit one (1) prize per person. Prize is non-transferable and no cash equivalent or substitution of prize is offered, except at the sole discretion of Sponsor. If a prize or any portion thereof cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. Prize winner will be solely responsible for all federal, state and/or local taxes, and for any other fees or costs associated with the prizes they receive, regardless of whether it, in whole or in part, is used.
7. PUBLICITY:
Acceptance of prize offered constitutes permission for Sponsor and MLS to use winner’s name, voice, biographical information and/or likeness for purposes of advertising and promotion without further compensation in all media now known or hereafter discovered worldwide and on the Internet without notice or review or approval as permitted by law.
8. RELEASE:
By accepting a prize, winner agrees to release and hold Anheuser-Busch, LLC, Administrator, and MLS, harmless from all losses, damages, rights, claims and actions of any kind resulting from acceptance, possession or use of any prize including, without limitation, personal injuries, death and property damage.
9. GENERAL CONDITIONS:
Anheuser-Busch, LLC, Administrator, MLS, and each of their respective affiliates, subsidiaries, and agencies (collectively the “Released Parties”) are not responsible for lost, late, misdirected, unintelligible, returned or undelivered Entries, telephone calls, text messages, email, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Sweepstakes or Website, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate Website’s terms of service, as solely determined by the Sponsor or Administrator, will be disqualified. Released Parties are not responsible for any incorrect or inaccurate information whether caused by Website users, tampering, hacking, or by any of the programming or equipment associated with or used in this Sweepstakes, and assumes no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized website access. Any use of robotic, macro, automatic, programmed or like entry methods will void all such Entries, and may subject that entrant to disqualification. Released Parties are not responsible for injury or damage to entrant's or any other person’s computer, or property related to or resulting from participating in this Sweepstakes. Should any portion of Sweepstakes be, in the Sponsor’s or Administrator’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair administration, security, fairness or proper play of this Sweepstakes, or submission of Entries, Sponsor and Administrator reserve the right at their sole discretion to suspend, modify or terminate the Sweepstakes, and randomly select the winner from valid Entries received prior to action taken, or otherwise as may be deemed fair and equitable by the Sponsor. In the event of a dispute regarding the identity of an online entrant, the authorized subscriber of the email account used to enter will be deemed to be the entrant and must comply with these rules. The authorized account subscriber is the natural person who is assigned the email address by the ISP or other organization responsible for assigning email addresses. All materials submitted become the property of Anheuser-Busch, LLC and will not be returned.
SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF ANY NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT ON THE PART OF SPONSOR OR ADMINSTRATOR.
10. DISPUTE RESOLUTION:
All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant, Administrator and Sponsor in connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between you, Administrator and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Missouri without giving effect to any choice of law or conflict of law rules. The place of arbitration shall be St. Louis, Missouri.
11. PRIVACY POLICY:
The information you submit in connection with this Sweepstakes may be used by Sponsor for purposes of administration and fulfillment of the Sweepstakes, and in accordance with Sponsor’s privacy policy located at https://www.michelobultra.com/privacy-policy.html (also a “Website”). If you are verified as a prize winner, your first name, last initial, city and state will be included in a publicly available winner’s list.
12. OFFICIAL RULES:
The Official Rules of the Sweepstakes are available for viewing at www.michelobultra.com/rules (also a “Website”) during the Sweepstakes Period.
13. SPONSOR:
Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118
14. ADMINISTRATOR:
AnalogFolk: 109 N. 12th Street, 9th Floor, Brooklyn, NY 11249
Promo Veritas: 215 Marsh Road, London, HA5 5NE, United Kingdom
15. WINNER’S LIST:
For a list of the winners, handprint “Michelob Ultra ‘Superior Access - Pitchside – MLS’ Sweepstakes” your first and last name, and your complete address on a 3” x 5” card and mail to: Michelob Ultra “Superior Access - Pitchside – MLS” Sweepstakes Winner’s List Request, c/o Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118, for receipt within sixty (60) days after the end date of the Sweepstakes Period.
© 2025 Anheuser-Busch, Michelob Ultra® Light Beer, St. Louis, MO
NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. THE SWEEPSTAKES IS OPEN ONLY TO PERSONS WHO ARE, AT THE TIME OF ENTRY, LEGAL RESIDENTS OF THE UNITED STATES AND DISTRICT OF COLUMBIA (EXCLUDING RESIDENTS OF MARYLAND) AND AT LEAST TWENTY-ONE (21) YEARS OF AGE OR OLDER. SWEEPSTAKES WILL BE GOVERNED BY UNITED STATES LAW. VOID WHERE PROHIBITED.
1. ELIGIBILITY:
2. SWEEPSTAKES PERIOD:
For purposes of these Official Rules, all times are in Eastern Standard Time (“EST”) or Eastern Daylight Time (“EDT”). Sweepstakes begins at 12:00:00 a.m. EST on March 1, 2025, and ends at 11:59:59 p.m. EDT on November 30, 2025 (“Sweepstakes Period”). The Sweepstakes Period is divided into three (3) entry periods (each an “Entry Period”) as defined in chart below. Administrator’s computer is the official time keeping device for this Sweepstakes.
Entry Period | Start Date/Time | End Date/Time |
---|---|---|
1 | 03/01/25; 12:00:00 a.m. EST | 05/05/25; 11:59:59 p.m. EDT |
2 | 05/06/25; 12:00:00 a.m. EDT | 08/01/25; 11:59:59 p.m. EDT |
3 | 08/02/25; 12:00:00 a.m. EDT | 11/30/25; 11:59:59 p.m. EST |
3. HOW TO ENTER:
(a) Internet: During the Sweepstakes Period, click on the Sponsor’s Sweepstakes LINK(S) featured in Sponsor’s digital advertising, or visit www.michelobultra.com/superioraccess/pitchside-mnt (“Website”), and follow the online instructions to complete and submit an online entry (“Entry”).
(b) QR Code: During the Sweepstakes Period, use your smart phone or other web-enabled device with data plan to scan the Sweepstakes quick response (“QR”) code featured on signs or promotional materials at participating stores with the QR read application already installed on your phone. You will be directed to a mobile Web page at www.michelobultra.com/superioraccess/pitchside-mnt where you may complete and submit an entry (also an “Entry”).
For all QR Code Entries:
Proof of scanning QR codes does not constitute proof of completion or submission of an Entry. To scan a QR code, participants must have a smart phone or other web-enabled device with a camera feature and/or QR scanner application and may incur message or data charges from their wireless service provider for each message sent and received. If you do not have a QR reader already installed on your phone, type ‘QR reader’ in your mobile device’s application store search field to find available QR readers for your smart phone or other web-enabled device. You will receive a response which will contain a link to download a QR reader for your specific device. Check with your wireless service provider for details on these and other applicable charges. Participants are solely responsible for any such wireless charges. Not all wireless carriers participate.
For all Entries:
All Entries must be received and recorded during the Sweepstakes Period. Only the methods of entry described herein are valid. No other forms of entry are valid. To be valid, each Entry must comply with all of these Official Rules. Limit one (1) Entry per person.
Automated Entries are prohibited, and any use of automated devices will cause disqualification. Entrants may not enter with multiple email addresses nor use any other device or artifice to enter multiple times or as multiple entrants. Any entrant who attempts to enter with multiple email addresses under multiple identities or uses any device or artifice to register multiple times will be disqualified and forfeits all prizes won, in Sponsor’s sole discretion. Multiple entrants are not permitted to share the same email address. Should multiple users of the same email account enter the Sweepstakes and a dispute thereafter arise regarding the identity of the entrant, the authorized account holder of said email account at the time of entry will be considered an entrant and must comply with these Official Rules. The authorized account subscriber is the natural person who is assigned the email address by the ISP or other organization responsible for assigning email addresses. Potential winner may be required to show proof of being the authorized account subscriber.
If entering with a mobile phone or other web-enabled device and using your wireless carrier’s network, standard data charges from your wireless carrier may apply. Check with your wireless service provider for details on these and any other applicable charges. Entrants are solely responsible for any such wireless charges.
4. SWEEPSTAKES DRAWING:
Entry Period 1: Thirty-one (31) potential winners will be selected in a random drawing to be held on or about May 8, 2025, from among all eligible Entries received for Entry Period 1 by Administrator, whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend on the number of eligible Entries received during Entry Period 1. Non-winning Entries from Entry Period 1 do carry forward to the Entry Period 2 random drawing. See Rule 6 for prize details.
Entry Period 2: Thirty-two (32) potential winners will be selected in a random drawing to be held on or about August 4, 2025, from among all eligible Entries received for Entry Period 2 by Administrator, whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend on the number of eligible Entries received during Entry Period 2. Non-winning Entries from Entry Period 2 do carry forward to the Entry Period 3 random drawing. See Rule 6 for prize details.
Entry Period 3: Thirty-two (32) potential winners will be selected in a random drawing to be held on or about December 3, 2025, from among all eligible Entries received for Entry Period 3 by Administrator, whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend on the number of eligible Entries received during Entry Period 3. See Rule 6 for prize details.
6. WINNER NOTIFICATION AND PRIZE OBLIGATIONS:
Grand Prize:
All prizes will be awarded (time permitting). Potential winners will be notified by email or phone call and will be required to respond to the notification within forty-eight (48) hours indicating whether they can accept the prize. If a potential winner does not respond to the notification within the forty-eight (48) hour time-period, the prize will be forfeited, and an alternate potential winner will be randomly selected (time permitting). Any alternate potential winner selected will also be required to respond to the notification within the time frame stated above.
Obligations of the Potential Winner:
· Potential winner will be required to complete, sign, and return an affidavit of eligibility and liability and, unless prohibited by law, publicity release to Sponsor within forty-eight (48) hours of prize acceptance.
· Potential winner will be required to complete, sign, and return a “Release of Liability, Voluntary Assumption of Risk, and Indemnity Agreement” to Sponsor within forty-eight (48) hours of prize acceptance.
Subject to verification of eligibility and compliance with the terms of these Official Rules, including verification that the winner is twenty-one (21) years of age or older, the potential winner will be declared an official winner of the Sweepstakes. If Sponsor cannot verify that the potential winner is twenty-one (21) years of age or older prior to winner notification, the potential winner will be disqualified and an alternate potential winner will be randomly selected (time permitting).
Obligations of the Potential Winner’s One (1) Guest:
· Entry Period 1: Potential winner’s one (1) guest must be twenty-one (21) years of age or older as of May 5, 2025.
· Entry Period 2: Potential winner’s one (1) guest must be twenty-one (21) years of age or older as of August 1, 2025.
· Entry Period 3: Potential winner’s one (1) guest must be twenty-one (21) years of age or older as of November 30, 2025.
· Entry Period 1 – Entry Period 3: Potential winner’s one (1) guest will be required to complete, sign, and return a “Release of Liability, Voluntary Assumption of Risk, and Indemnity Agreement” to Sponsor within forty-eight (48) hours of potential winner’s prize acceptance.
Obligations of the Potential Winner and Potential Winner’s One (1) Guest:
· If Sponsor so elects, potential winner and one (1) guest may be required to submit to a confidential background check. Such background check may include (but is not limited to) investigation of criminal, sexual offenses, or other arrest or conviction record, and any other factor deemed relevant by the Sponsor to help ensure that the potential winner and one (1) guest will not bring the Sponsor or the MNT into public disrepute, contempt, scandal, or ridicule or reflect unfavorably on the Sponsor or the MNT. If requested, the potential winner and one (1) guest agree to sign waiver forms authorizing the release of personal and background information. In the event of noncompliance, to be determined at the sole discretion of Sponsor, prize will be forfeited, and an alternate potential winner will be randomly selected (time permitting).
In the event of noncompliance within any stated time-period, the prize will be forfeited, and an alternate potential winner will be randomly selected (time permitting). Any alternate potential winner selected will also be required to adhere to the time periods described herein. Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate potential winner (time permitting).
Released Parties (as defined in Rule 9) are not responsible for suspended or discontinued Internet, wireless, or land-line phone service or a change in an entrant’s email, phone number or mailing address which may result in a potential winner not receiving initial prize notification or his/her prize information.
Frist Prize and Second Prize:
All prizes will be awarded. Potential winners will be notified by email or phone call and will be required to respond to the notification within forty-eight (48) hours indicating whether they can accept the prize. If a potential winner does not respond to the notification within the forty-eight (48) hour time-period, prize will be forfeited, and an alternate potential winner will be randomly selected. Any alternate potential winner selected will also be required to respond to the notification within the time frame stated above.
Obligations of the Potential Winner:
· Potential winner may be required to complete, sign, and return an affidavit of eligibility and liability and, unless prohibited by law, publicity release to Sponsor within forty-eight (48) hours of prize acceptance.
· If Sponsor so elects, potential winner may be required to submit to a confidential background check. Such background check may include (but is not limited to) investigation of criminal, sexual offenses, or other arrest or conviction record, and any other factor deemed relevant by the Sponsor to help ensure that the potential winner will not bring the Sponsor or the MNT into public disrepute, contempt, scandal, or ridicule or reflect unfavorably on the Sponsor or the MNT. If requested, the potential winner agrees to sign waiver forms authorizing the release of personal and background information. In the event of noncompliance, to be determined at the sole discretion of Sponsor, prize will be forfeited, and an alternate potential winner will be randomly selected.
Subject to verification of eligibility and compliance with the terms of these Official Rules, including verification that the winner is twenty-one (21) years of age or older, the potential winner will be declared an official winner of the Sweepstakes. If Sponsor cannot verify that the potential winner is twenty-one (21) years of age or older prior to winner notification, then the potential winner will be disqualified and an alternate potential winner will be randomly selected.
In the event of noncompliance within any stated time-period, the prize will be forfeited, and an alternate potential winner will be randomly selected. Any alternate potential winner selected will also be required to adhere to the time periods described herein. Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate potential winner.
Released Parties (as defined in Rule 9) are not responsible for suspended or discontinued Internet, wireless, or land-line phone service or a change in an entrant’s email, phone number or mailing address which may result in a potential winner not receiving initial prize notification or his/her prize information.
6. PRIZE DETAILS:
Entry Period 1:
Grand Prize:
Entry Period 1 - Grand Prize #1 (1 prize to be awarded; see Rule 2; see Rule 4): Winner and one (1) guest will receive a “MNT Match Experience” scheduled to occur on June 7, 2025. Experience includes two (2) single day tickets to the “MNT Match” scheduled to occur on June 7, 2025, and one (1) $1,500.00 travel voucher that can be used to purchase air transportation and hotel accommodations. “MNT Match” date is subject to change. Location (city/state) of the “MNT Match” to be determined and is subject to change. Seating assignments at the “MNT Match” to be determined by Sponsor, in Sponsor’s sole discretion, and are subject to availability and change. Ground transportation, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. If the prize cannot be awarded for any reason including Acts of God, acts of terrorism, civil disturbances, work stoppage, COVID-19, or any other natural disaster outside of Sponsor’s control, then no prize will be awarded. Approximate Retail Value (“ARV”) is $1,700.00.
Entry Period 1 - Grand Prize #2 (1 prize to be awarded; see Rule 2; see Rule 4): Winner and one (1) guest will receive a “MNT Match Experience” scheduled to occur on June 10, 2025, in Chapel Hill, North Carolina. Experience includes two (2) single day tickets to the “MNT Match” scheduled to occur on June 10, 2025, in Chapel Hill, North Carolina, and one (1) $1,500.00 travel voucher that can be used to purchase air transportation and hotel accommodations. “MNT Match” date is subject to change. Seating assignments at the “MNT Match” to be determined by Sponsor, in Sponsor’s sole discretion, and are subject to availability and change. Ground transportation, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. If the prize cannot be awarded for any reason including Acts of God, acts of terrorism, civil disturbances, work stoppage, COVID-19, or any other natural disaster outside of Sponsor’s control, then no prize will be awarded. ARV is $1,700.00.
First Prize:
Entry Period 1 - Prize #1 (3 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Michelob Ultra/MNT LED. ARV is $220.00.
Entry Period 1 - First Prize #2 (3 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Michelob Ultra/MNT Cooler. ARV is $193.00.
Second Prize:
Entry Period 1 - Second Prize #1 (3 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) autographed MNT Jersey. Sponsor neither warrants nor represents that prize can be sold or traded for the stated value; actual value depends on market conditions which fluctuate. Autographs have no cash value. ARV is $70.00.
Entry Period 1 - Second Prize #2 (20 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) MNT Flag. ARV is $9.00.
Entry Period 2:
Grand Prize:
Entry Period 2 - Grand Prize #1 (1 prize to be awarded; see Rule 2; see Rule 4): Winner and one (1) guest will receive a “MNT Match Experience” scheduled to occur on September 6, 2025. Experience includes two (2) single day tickets to the “MNT Match” scheduled to occur on September 6, 2025, and one (1) $1,500.00 travel voucher that can be used to purchase air transportation and hotel accommodations. “MNT Match” date is subject to change. Location (city/state) of the “MNT Match” to be determined and is subject to change. Seating assignments at the “MNT Match” to be determined by Sponsor, in Sponsor’s sole discretion, and are subject to availability and change. Ground transportation, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. If the prize cannot be awarded for any reason including Acts of God, acts of terrorism, civil disturbances, work stoppage, COVID-19, or any other natural disaster outside of Sponsor’s control, then no prize will be awarded. ARV is $1,700.00.
Entry Period 2 - Grand Prize #2 (1 prize to be awarded; see Rule 2; see Rule 4): Winner and one (1) guest will receive a “MNT Match Experience” scheduled to occur on September 9, 2025. Experience includes two (2) single day tickets to the “MNT Match” scheduled to occur on September 9, 2025, and one (1) $1,500.00 travel voucher that can be used to purchase air transportation and hotel accommodations. “MNT Match” date is subject to change. Location (city/state) of the “MNT Match” to be determined and is subject to change. Seating assignments at the “MNT Match” to be determined by Sponsor, in Sponsor’s sole discretion, and are subject to availability and change. Ground transportation, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. If the prize cannot be awarded for any reason including Acts of God, acts of terrorism, civil disturbances, work stoppage, COVID-19, or any other natural disaster outside of Sponsor’s control, then no prize will be awarded. ARV is $1,700.00.
Entry Period 2 - Grand Prize #3 (1 prize to be awarded; see Rule 2; see Rule 4): Winner and one (1) guest will receive a “MNT Match Experience” scheduled to occur on October 11, 2025, in Arlington, Texas. Experience includes two (2) single day tickets to the “MNT Match” scheduled to occur on October 11, 2025, in Arlington, Texas, and one (1) $1,500.00 travel voucher that can be used to purchase air transportation and hotel accommodations. “MNT Match” date is subject to change. Seating assignments at the “MNT Match” to be determined by Sponsor, in Sponsor’s sole discretion, and are subject to availability and change. Ground transportation, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. If the prize cannot be awarded for any reason including Acts of God, acts of terrorism, civil disturbances, work stoppage, COVID-19, or any other natural disaster outside of Sponsor’s control, then no prize will be awarded. ARV is $1,700.00.
First Prize:
Entry Period 2 - First Prize #1 (3 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Michelob Ultra/MNT LED. ARV is $220.00.
Entry Period 2 - First Prize #2 (3 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Michelob Ultra/MNT Cooler. ARV is $193.00.
Second Prize:
Entry Period 2 - Second Prize #1 (3 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) autographed MNT Jersey. Sponsor neither warrants nor represents that prize can be sold or traded for the stated value; actual value depends on market conditions which fluctuate. Autographs have no cash value. ARV is $70.00.
Entry Period 2 - Second Prize #2 (20 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) MNT Flag. ARV is $9.00.
Entry Period 3:
First Prize:
Entry Period 3 - First Prize #1 (4 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Michelob Ultra/MNT LED. ARV is $220.00.
Entry Period 3 - First Prize #2 (4 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Michelob Ultra/MNT Cooler. ARV is $193.00.
Second Prize:
Entry Period 3 - Second Prize #1 (4 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) autographed MNT Jersey. Sponsor neither warrants nor represents that prize can be sold or traded for the stated value; actual value depends on market conditions which fluctuate. Autographs have no cash value. ARV is $70.00.
Entry Period 3 - Second Prize #2 (20 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) MNT Flag. ARV is $9.00.
For all prizes:
If winner cannot accept the prize as specified, prize will be forfeited and will be randomly awarded to an alternate potential winner (time permitting for Entry Period 1 – Grand Prize #1, Entry Period 1 – Grand Prize #2, Entry Period 2 – Grand Prize #1, Entry Period 2 – Grand Prize #2 and Entry Period 2 – Grand Prize #3). Total ARV of all prizes is $13,870.00. Any difference between stated value and actual value will not be awarded.
Limit one (1) prize per person. Prize is non-transferable and no cash equivalent or substitution of prize is offered, except at the sole discretion of Sponsor. If a prize or any portion thereof cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. Prize winner will be solely responsible for all federal, state and/or local taxes, and for any other fees or costs associated with the prizes they receive, regardless of whether it, in whole or in part, is used.
7. PUBLICITY:
Acceptance of prize offered constitutes permission for Sponsor and the MNT to use winner’s name, voice, biographical information and/or likeness for purposes of advertising and promotion without further compensation in all media now known or hereafter discovered worldwide and on the Internet without notice or review or approval as permitted by law.
8. RELEASE:
By accepting a prize, winner agrees to release and hold Anheuser-Busch, LLC, Administrator, and the MNT, harmless from all losses, damages, rights, claims and actions of any kind resulting from acceptance, possession or use of any prize including, without limitation, personal injuries, death, and property damage.
9. GENERAL CONDITIONS:
Anheuser-Busch, LLC, Administrator, the MNT, and each of their respective affiliates, subsidiaries, and agencies (collectively the “Released Parties”) are not responsible for lost, late, misdirected, unintelligible, returned or undelivered Entries, telephone calls, text messages, email, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Sweepstakes or Website, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate Website’s terms of service, as solely determined by the Sponsor or Administrator, will be disqualified. Released Parties are not responsible for any incorrect or inaccurate information whether caused by Website users, tampering, hacking, or by any of the programming or equipment associated with or used in this Sweepstakes, and assumes no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized website access. Any use of robotic, macro, automatic, programmed or like entry methods will void all such Entries, and may subject that entrant to disqualification. Released Parties are not responsible for injury or damage to entrant's or any other person’s computer, or property related to or resulting from participating in this Sweepstakes. Should any portion of Sweepstakes be, in the Sponsor’s or Administrator’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair administration, security, fairness or proper play of this Sweepstakes, or submission of Entries, Sponsor and Administrator reserve the right at their sole discretion to suspend, modify or terminate the Sweepstakes, and randomly select the winner from valid Entries received prior to action taken, or otherwise as may be deemed fair and equitable by the Sponsor. In the event of a dispute regarding the identity of an online entrant, the authorized subscriber of the email account used to enter will be deemed to be the entrant and must comply with these rules. The authorized account subscriber is the natural person who is assigned the email address by the ISP or other organization responsible for assigning email addresses. All materials submitted become the property of Anheuser-Busch, LLC and will not be returned.
SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF ANY NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT ON THE PART OF SPONSOR OR ADMINSTRATOR.
10. DISPUTE RESOLUTION:
All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant, Administrator and Sponsor in connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between you, Administrator and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Missouri without giving effect to any choice of law or conflict of law rules. The place of arbitration shall be St. Louis, Missouri.
11. PRIVACY POLICY:
The information you submit in connection with this Sweepstakes may be used by Sponsor for purposes of administration and fulfillment of the Sweepstakes, and in accordance with Sponsor’s privacy policy located at https://www.michelobultra.com/privacy-policy.html (also a “Website”). If you are verified as a prize winner, your first name, last initial, city and state will be included in a publicly available winner’s list.
12. OFFICIAL RULES:
The Official Rules of the Sweepstakes are available for viewing at www.michelobultra.com/rules (also a “Website”) during the Sweepstakes Period.
13. SPONSOR:
Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118
14. ADMINISTRATOR:
AnalogFolk: 109 N. 12th Street, 9th Floor, Brooklyn, NY 11249
Promo Veritas: 215 Marsh Road, London, HA5 5NE, United Kingdom
15. WINNER’S LIST:
For a list of the winners, handprint “Michelob Ultra ‘Superior Access - Pitchside - MNT’ Sweepstakes” your first and last name, and your complete address on a 3” x 5” card and mail to: Michelob Ultra “Superior Access - Pitchside – MNT” Sweepstakes Winner’s List Request, c/o Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118, for receipt within sixty (60) days after the end date of the Sweepstakes Period.
The SUM Entities and FMF are not sponsors or administrators of this Sweepstakes and are in no way responsible or liable for the administration of this Sweepstakes. All trademarks used are the property of their respective owner(s) and are used for prize description purposes only.
© 2025 Anheuser-Busch, Michelob Ultra® Light Beer, St. Louis, MO
NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER FOR A CHANCE TO WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. THE SWEEPSTAKES IS OPEN ONLY TO PERSONS WHO ARE, AT THE TIME OF ENTRY, LEGAL RESIDENTS OF THE UNITED STATES AND DISTRICT OF COLUMBIA (EXCLUDING RESIDENTS OF MARYLAND) AND AT LEAST TWENTY-ONE (21) YEARS OF AGE OR OLDER. SWEEPSTAKES WILL BE GOVERNED BY UNITED STATES LAW. VOID WHERE PROHIBITED.
1. ELIGIBILITY:
The “Michelob Ultra ‘Greenside’ Sweepstakes” (“Sweepstakes”) is open to legal residents of the United States and District of Columbia (excluding residents of Maryland) who are twenty-one (21) years of age or older at the time of entry. Employees, contractors, directors, officers and agents of Anheuser-Busch, LLC, its affiliates, subsidiaries, owners, shareholders, officers, directors, agents, representatives, employees, advertising and promotion agencies, wholesale distributors, retail licensees, all other service or governmental agencies and their employees involved with the Sweepstakes, the Professional Golfers’ Association of America (“PGA”), the PGA TOUR, INC. (“TOUR”), and members of their immediate families (spouse, parent, child or sibling; whether biological, adopted, step or in-law) or households (whether related or not) are not eligible to participate. The Sweepstakes is subject to all applicable federal, state, and local laws and regulations and is void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules (“Official Rules”) and Sponsor’s and Administrator’s decisions which are final and binding in all matters related to this Sweepstakes. Winning a prize is contingent upon fulfilling all requirements as set forth herein.
2. SWEEPSTAKES PERIOD:
Sweepstakes begins at 12:00:00 a.m. Eastern Standard Time (“EST”) on February 1, 2025, and ends at 11:59:59 p.m. Eastern Daylight Time (“EDT”) on November 30, 2025 (“Sweepstakes Period”). The Sweepstakes Period is divided into four (4) entry periods (each an “Entry Period”) as defined in chart below. Administrator’s computer is the official time keeping device for this Sweepstakes.
Entry Period | Start Date/Time | End Date/Time |
---|---|---|
1 | 02/01/25; 12:00:00 a.m. EST | 04/30/25; 11:59:59 p.m. EDT |
2 | 05/01/25; 12:00:00 a.m. EDT | 07/14/25; 11:59:59 p.m. EDT |
3 | 07/15/25; 12:00:00 a.m. EDT | 08/14/25; 11:59:59 p.m. EDT |
4 | 08/15/25; 12:00:00 a.m. EDT | 11/30/25; 11:59:59 p.m. EST |
3. HOW TO ENTER:
(a) Internet: During the Sweepstakes Period, click on the Sponsor’s Sweepstakes LINK(S) featured in Sponsor’s digital advertising, or visit www.michelobultra.com/superioraccess/greenside (“Website”), and follow the online instructions to complete and submit an online entry (“Entry”).
(b) QR Code: During the Sweepstakes Period, use your smart phone or other web-enabled device with data plan to scan the Sweepstakes quick response (“QR”) code featured on signs or promotional materials at participating stores with the QR read application already installed on your phone. You will be directed to a mobile Web page at www.michelobultra.com/superioraccess/greenside where you may complete and submit an entry (also an “Entry”). Proof of scanning QR codes does not constitute proof of completion or submission of an Entry.
For all QR Code Entries:
Proof of scanning QR codes does not constitute proof of completion or submission of an Entry. To scan a QR code, participants must have a smart phone or other web-enabled device with a camera feature and/or QR scanner application and may incur message or data charges from their wireless service provider for each message sent and received. If you do not have a QR reader already installed on your phone, type ‘QR reader’ in your mobile device’s application store search field to find available QR readers for your smart phone or other web-enabled device. You will receive a response which will contain a link to download a QR reader for your specific device. Check with your wireless service provider for details on these and other applicable charges. Participants are solely responsible for any such wireless charges. Not all wireless carriers participate.
For all Entries:
All Entries must be received and recorded during the Sweepstakes Period. Only the methods of entry described herein are valid. No other forms of entry are valid. To be valid, each Entry must comply with all of these Official Rules. Limit one (1) Entry per person.
Automated Entries are prohibited, and any use of automated devices will cause disqualification. Entrants may not enter with multiple email addresses nor use any other device or artifice to enter multiple times or as multiple entrants. Any entrant who attempts to enter with multiple email addresses under multiple identities or uses any device or artifice to register multiple times will be disqualified and forfeits all prizes won, in Sponsor’s sole discretion. Multiple entrants are not permitted to share the same email address. Should multiple users of the same email account enter the Sweepstakes and a dispute thereafter arise regarding the identity of the entrant, the authorized account holder of said email account at the time of entry will be considered an entrant and must comply with these Official Rules. The authorized account subscriber is the natural person who is assigned the email address by the ISP or other organization responsible for assigning email addresses. Potential winner may be required to show proof of being the authorized account subscriber.
If entering with a mobile phone or other web-enabled device and using your wireless carrier’s network, standard data charges from your wireless carrier may apply. Check with your wireless service provider for details on these and any other applicable charges. Entrants are solely responsible for any such wireless charges.
4. SWEEPSTAKES DRAWING:
Entry Period 1: Thirty-two (32) potential winners will be selected in a random drawing to be held on or about May 1, 2025, from among all eligible Entries received for Entry Period 1 by Administrator, whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend on the number of eligible Entries received during Entry Period 1. Non-winning Entries from Entry Period 1 do carry forward to the Entry Period 2 random drawing. See Rule 6 for prize details.
Entry Period 2: Thirty-two (32) potential winners will be selected in a random drawing to be held on or about July 15, 2025, from among all eligible Entries received for Entry Period 2 by Administrator, whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend on the number of eligible Entries received during Entry Period 2. Non-winning Entries from Entry Period 2 do carry forward to the Entry Period 3 random drawing. See Rule 6 for prize details.
Entry Period 3: Thirty-two (32) potential winners will be selected in a random drawing to be held on or about August 15, 2025, from among all eligible Entries received for Entry Period 3 by Administrator, whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend on the number of eligible Entries received during Entry Period 3. Non-winning Entries from Entry Period 3 do carry forward to the Entry Period 4 random drawing. See Rule 6 for prize details.
Entry Period 4: Thirty-two (32) potential winners ers will be selected in a random drawing to be held on or about December 1, 2025, from among all eligible Entries received for Entry Period 4 by Administrator, whose decisions are final in all matters relating to this Sweepstakes. Odds of winning depend on the number of eligible Entries received during Entry Period 4. See Rule 6 for prize details.
6. WINNER NOTIFICATION AND PRIZE OBLIGATIONS:
Grand Prize:
All prizes will be awarded (time permitting). Potential winners will be notified by via email or phone call and will be required to respond to the notification within forty-eight (48) hours indicating whether they can accept the prize. If a potential winner does not respond to the notification within the forty-eight (48) hour time-period, the prize will be forfeited, and an alternate potential winner will be randomly selected (time permitting). Any alternate potential winner selected will also be required to respond to the notification within the time frame stated above.
Obligations of the Potential Winner:
Subject to verification of eligibility and compliance with the terms of these Official Rules, including verification that the winner is twenty-one (21) years of age or older, the potential winner will be declared an official winner of the Sweepstakes. If Sponsor cannot verify that the potential winner is twenty-one (21) years of age or older prior to winner notification, the potential winner will be disqualified and an alternate potential winner will be randomly selected (time permitting).
Obligations of the Potential Winner’s One (1) Guest:
Obligations of the Potential Winner and Potential Winner’s One (1) Guest:
First Prize (Round of Golf for Four at a TPC® Course):
All prizes will be awarded. Potential winners will be notified by email or phone call and will be required to respond to the notification within forty-eight (48) hours indicating whether they can accept the prize. If a potential winner does not respond to the notification within the forty-eight (48) hour time-period, prize will be forfeited, and an alternate potential winner will be randomly selected. Any alternate potential winner selected will also be required to respond to the notification within the time frame stated above.
Obligations of the Potential Winner:
Subject to verification of eligibility and compliance with the terms of these Official Rules, including verification that the winner is twenty-one (21) years of age or older, the potential winner will be declared an official winner of the Sweepstakes. If Sponsor cannot verify that the potential winner is twenty-one (21) years of age or older prior to winner notification, the potential winner will be disqualified and an alternate potential winner will be randomly selected.
Obligations of the Potential Winner’s Three (3) Guests:
Obligations of the Potential Winner and Potential Winner’s Three (3) Guests:
First Prize (Two (2) Single day grounds tickets to one (1) PGA TOUR Tournament, PGA TOUR Champions Tournament or Korn Ferry Tour Tournament):
All prizes will be awarded (time permitting). Potential winners will be notified by via email or phone call and will be required to respond to the notification within forty-eight (48) hours indicating whether they can accept the prize. If a potential winner does not respond to the notification within the forty-eight (48) hour time-period, the prize will be forfeited, and an alternate potential winner will be randomly selected (time permitting). Any alternate potential winner selected will also be required to respond to the notification within the time frame stated above.
Obligations of the Potential Winner:
Subject to verification of eligibility and compliance with the terms of these Official Rules, including verification that the winner is twenty-one (21) years of age or older, the potential winner will be declared an official winner of the Sweepstakes. If Sponsor cannot verify that the potential winner is twenty-one (21) years of age or older prior to winner notification, the potential winner will be disqualified and an alternate potential winner will be randomly selected (time permitting).
Obligations of the Potential Winner’s One (1) Guest:
Obligations of the Potential Winner and Potential Winner’s One (1) Guest:
Second Prize (Michelob ULTRA Golf Merchandise and Ryder Cup LED):
All prizes will be awarded. Potential winners will be notified by email or phone call and will be required to respond to the notification within forty-eight (48) hours indicating whether they can accept the prize. If a potential winner does not respond to the notification within the forty-eight (48) hour time-period, prize will be forfeited, and an alternate potential winner will be randomly selected. Any alternate potential winner selected will also be required to respond to the notification within the time frame stated above.
Obligations of the Potential Winner:
If Sponsor so elects, potential winner may be required to submit to a confidential background check. Such background check may include (but is not limited to) investigation of criminal, sexual offenses, or other arrest or conviction record, and any other factor deemed relevant by the Sponsor to help ensure that the potential winner will not bring the Sponsor, the PGA, or the TOUR into public disrepute, contempt, scandal, or ridicule or reflect unfavorably on the Sponsor, the PGA, or the TOUR. If requested, the potential winner agrees to sign waiver forms authorizing the release of personal and background information. In the event of noncompliance, to be determined at the sole discretion of Sponsor, prize will be forfeited, and an alternate potential winner will be randomly selected.
Second Prize (Golden Tee Home Edition):
The prize will be awarded. Potential winner will be notified by email or phone call and will be required to respond to the notification within forty-eight (48) hours indicating whether they can accept the prize. If a potential winner does not respond to the notification within the forty-eight (48) hour time-period, prize will be forfeited, and an alternate potential winner will be randomly selected. Any alternate potential winner selected will also be required to respond to the notification within the time frame stated above.
Obligations of the Potential Winner:
Second Prize (Optishot Golf Simulator):
The prize will be awarded. Potential winner will be notified by email or phone call and will be required to respond to the notification within forty-eight (48) hours indicating whether they can accept the prize. If a potential winner does not respond to the notification within the forty-eight (48) hour time-period, prize will be forfeited, and an alternate potential winner will be randomly selected. Any alternate potential winner selected will also be required to respond to the notification within the time frame stated above.
Obligations of the Potential Winner:
For all Prizes:
In the event of noncompliance within any stated time-period, the prize will be forfeited, and an alternate potential winner will be randomly selected (time permitting). Any alternate potential winner selected will also be required to adhere to the time periods described herein. Any prize notification or prize returned to the Sponsor or its agencies as undeliverable will result in disqualification and the awarding of that prize to an alternate potential winner (time permitting).
Released Parties (as defined in Rule 9) are not responsible for suspended or discontinued Internet, wireless, or land-line phone service or a change in an entrant’s email, phone number or mailing address which may result in a potential winner not receiving initial prize notification or his/her prize information.
6. PRIZE DETAILS:
Entry Period 1:
Grand Prize:
Grand Prize (1 prize to be awarded; see Rule 2; see Rule 4): Winner and one (1) guest will receive a “PGA Championship Experience” to the “PGA Championship” scheduled to occur May 15, 2025 – May 18, 2025, in Charlotte, North Carolina (“PGA Championship”). Experience includes two (2) single day tickets (includes a Greenside Viewing Pass) to the PGA Championship and one (1) $1,750.00 travel voucher than can be used to purchase air transportation and hotel accommodations. PGA Championship date is subject to change. Ground transportation, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. If the prize cannot be awarded for any reason including Acts of God, acts of terrorism, civil disturbances, work stoppage, COVID-19, or any other natural disaster outside of Sponsor’s control, then no prize will be awarded. If winner cannot accept the prize as specified, prize will be forfeited and will be randomly awarded to an alternate potential winner (time permitting). Approximate Retail Value (“ARV”) is $2,7550.00.
First Prize:
First Prize #1 (1 prize to be awarded; see Rule 2; see Rule 4): Winner will receive one (1) round of golf for four (4) to play at a Tournament Players Club Course (“TPC® Course”). There will be an inventory of Courses available from which verified winners must select their Course. Winner must select and order their tickets for their Course through the Sponsor-designated ticket ordering platform using the directions provided by Sponsor within forty-eight (48) of receipt of email containing directions for ordering the tickets for their Course, or prize will be forfeited. Winner’s first choice course is not guaranteed, nor are their preferred date and time of play. Also, no guarantee on number of courses available to choose from. Air transportation, ground transportation, accommodations, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. ARV is $200.00.
First Prize #2 (15 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive two (2) single day grounds tickets to one (1) PGA TOUR Tournament, PGA TOUR Champions Tournament or Korn Ferry Tour Tournament. There will be an inventory of tickets available from which verified winners must select their tickets. Winner’s first choice of tickets is not guaranteed, and Major Championships are excluded. Winner must select and order their tickets through the Sponsor-designated ticket ordering platform using the directions provided by Sponsor within forty-eight (48) of receipt of email containing directions for ordering the tickets, or prize will be forfeited. Air transportation, ground transportation, accommodations, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. ARV is $250.00.
Second Prize:
Second Prize #1 (10 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive Michelob ULTRA golf merchandise (exact merchandise to be determined by Sponsor, in Sponsor’s sole discretion). ARV is $50.00.
Second Prize #2 (5 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Ryder Cup LED. ARV is $152.00.
Entry Period 2:
Grand Prize:
Grand Prize (1 prize): Winner and one (1) guest will receive a “Tour Championship Experience” to the “TOUR Championship” scheduled to occur August 20, 2025 – August 24, 2025, in Atlanta, Georgia (“Tour Championship”). Experience includes two (2) single day tickets to the Tour Championship (includes access to the Starter Lounge) and $1,750.00 travel voucher than can be used to purchase air transportation and hotel accommodations. Tour Championship date is subject to change. Ground transportation, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. If the prize cannot be awarded for any reason including Acts of God, acts of terrorism, civil disturbances, work stoppage, COVID-19, or any other natural disaster outside of Sponsor’s control, then no prize will be awarded. If winner cannot accept the prize as specified, prize will be forfeited and will be randomly awarded to an alternate potential winner (time permitting). ARV is $2,750.00.
First Prize:
First Prize #1 (1 prize to be awarded; see Rule 2; see Rule 4): Winner will receive one (1) round of golf for four (4) to play at a Tournament Players Club Course (also a “TPC® Course”). There will be an inventory of Courses available from which verified winners must select their Course. Winner must select and order their tickets for their Course through the Sponsor-designated ticket ordering platform using the directions provided by Sponsor within forty-eight (48) of receipt of email containing directions for ordering the tickets for their Course, or prize will be forfeited. Winner’s first choice course is not guaranteed, nor are their preferred date and time of play. Also, no guarantee on number of courses available to choose from. Air transportation, ground transportation, accommodations, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. ARV is $200.00.
First Prize #2 (15 prizes to be awarded): Each winner will receive two (2) single day grounds tickets to one (1) PGA TOUR Tournament, PGA TOUR Champions Tournament or Korn Ferry Tour Tournament. There will be an inventory of tickets available from which verified winners must select their tickets. Winner’s first choice of tickets is not guaranteed, and Major Championships are excluded. Winner must select and order their tickets through the Sponsor-designated ticket ordering platform using the directions provided by Sponsor within forty-eight (48) of receipt of email containing directions for ordering the tickets, or prize will be forfeited. Air transportation, ground transportation, accommodations, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. ARV is $250.00.
Second Prize:
Second Prize #1 (14 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive Michelob ULTRA golf merchandise (exact merchandise to be determined by Sponsor, in Sponsor’s sole discretion). ARV is $50.00.
Second Prize #2 (1 prize to be awarded; see Rule 2, see Rule 4): Winner will receive one (1) Golden Tee Home Edition (does not include 55 in. TV). ARV: $5,500.00.
Entry Period 3:
Grand Prize:
Grand Prize (1 prize): Winner and one (1) guest will receive a “Ryder Cup Experience” to the “Ryder Cup” scheduled to occur September 22, 2025 – September 28, 2025, in Farmingdale, New York (also an “Event”). Experience includes six (6) single day tickets to the Event and one (1) $2,700.00 travel voucher than can be used to purchase air transportation and hotel accommodations. Event date is subject to change. Ground transportation, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. If the prize cannot be awarded for any reason including Acts of God, acts of terrorism, civil disturbances, work stoppage, COVID-19, or any other natural disaster outside of Sponsor’s control, then no prize will be awarded. If winner cannot accept the prize as specified, prize will be forfeited and awarded to an alternate potential winner (time permitting). ARV is $3,000.00.
First Prize:
First Prize #1 (1 prize to be awarded; see Rule 2; see Rule 4): Winner will receive one (1) round of golf for four (4) to play at a Tournament Players Club Course (also a “TPC® Course”). There will be an inventory of Courses available from which verified winners must select their Course. Winner must select and order their tickets for their Course through the Sponsor-designated ticket ordering platform using the directions provided by Sponsor within forty-eight (48) of receipt of email containing directions for ordering the tickets for their Course, or prize will be forfeited. Winner’s first choice course is not guaranteed, nor are their preferred date and time of play. Also, no guarantee on number of courses available to choose from. Air transportation, ground transportation, accommodations, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. ARV is $200.00.
First Prize #2 (15 prizes to be awarded): Each winner will receive two (2) single day grounds tickets to one (1) PGA TOUR Tournament, PGA TOUR Champions Tournament or Korn Ferry Tour Tournament. There will be an inventory of tickets available from which verified winners must select their tickets. Winner’s first choice of tickets is not guaranteed, and Major Championships are excluded. Winner must select and order their tickets through the Sponsor-designated ticket ordering platform using the directions provided by Sponsor within forty-eight (48) of receipt of email containing directions for ordering the tickets, or prize will be forfeited. Air transportation, ground transportation, accommodations, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. ARV is $250.00.
Second Prize:
Second Prize #1 (14 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive Michelob ULTRA golf merchandise (exact merchandise to be determined by Sponsor, in Sponsor’s sole discretion). ARV is $50.00.
Second Prize #2 (1 prize to be awarded; see Rule 2; see Rule 4): Winner will receive one (1) Optishot Gold Simulator. ARV is $5,520.00.
Entry Period 4:
Grand Prize:
Grand Prize (1 prize): Winner and one (1) guest will receive a “The Players Championship” experience scheduled to occur in March 2026 (exact date to be determined later) (“The Players Championship”). Experience includes four (4) single day tickets to The Players Championship and one (1) $2,700.00 travel voucher than can be used to purchase air transportation and hotel accommodations. The Players Championship date is subject to change. Ground transportation, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. If the prize cannot be awarded for any reason including Acts of God, acts of terrorism, civil disturbances, work stoppage, COVID-19, or any other natural disaster outside of Sponsor’s control, then no prize will be awarded. If winner cannot accept the prize as specified, prize will be forfeited and awarded to an alternate potential winner (time permitting). ARV is $2,500.00.
First Prize:
First Prize #1 (1 prize to be awarded; see Rule 2; see Rule 4): Winner will receive one (1) round of golf for four (4) to play at a Tournament Players Club Course (also a “TPC® Course”). There will be an inventory of Courses available from which verified winners must select their Course. Winner must select and order their tickets for their Course through the Sponsor-designated ticket ordering platform using the directions provided by Sponsor within forty-eight (48) of receipt of email containing directions for ordering the tickets for their Course, or prize will be forfeited. Winner’s first choice course is not guaranteed, nor are their preferred date and time of play. Also, no guarantee on number of courses available to choose from. Air transportation, ground transportation, accommodations, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. ARV is $200.00.
First Prize #2 (15 prizes to be awarded): Each winner will receive two (2) single day grounds tickets to one (1) PGA TOUR Tournament, PGA TOUR Champions Tournament or Korn Ferry Tour Tournament (also an “Event”). There will be an inventory of Event tickets available from which verified winners must select their Event tickets. Winner’s first choice of Event tickets, and Major Championships are excluded. Winner must select and order their Event tickets through the Sponsor-designated ticket ordering platform using the directions provided by Sponsor within forty-eight (48) of receipt of email containing directions for ordering the Event tickets, or prize will be forfeited. Air transportation, ground transportation, accommodations, meals, gratuities, personal purchases, and all other expenses not specified herein are solely the responsibility of the winner. ARV is $250.00.
Second Prize:
Second Prize #1 (10 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive Michelob ULTRA golf merchandise (exact merchandise to be determined by Sponsor, in Sponsor’s sole discretion). ARV is $50.00.
Second Prize #2 (5 prizes to be awarded; see Rule 2; see Rule 4): Each winner will receive one (1) Ryder Cup LED. ARV is $152.00.
For all prizes:
Total ARV of all prizes is $31,240.00. Any difference between stated value and actual value will not be awarded.
Limit one (1) prize per person. Prize is non-transferable and no cash equivalent or substitution of prize is offered, except at the sole discretion of Sponsor. If a prize or any portion thereof cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. Prize winner will be solely responsible for all federal, state and/or local taxes, and for any other fees or costs associated with the prizes they receive, regardless of whether it, in whole or in part, is used.
7. PUBLICITY:
Acceptance of prize offered constitutes permission for Sponsor, the PGA, and the TOUR to use winner’s name, voice, biographical information and/or likeness for purposes of advertising and promotion without further compensation in all media now known or hereafter discovered worldwide and on the Internet without notice or review or approval as permitted by law.
8. RELEASE:
By accepting a prize, winner agrees to release and hold Anheuser-Busch, the PGA, the TOUR, its affiliates and subsidiaries, and Administrator harmless from all losses, damages, rights, claims and actions of any kind resulting from acceptance, possession or use of any prize including, without limitation, personal injuries, death and property damage.
9. GENERAL CONDITIONS:
Anheuser-Busch, LLC, Administrator, the PGA, the TOUR, and each of their respective affiliates, subsidiaries, and agencies (collectively the “Released Parties”) are not responsible for lost, late, misdirected, unintelligible, returned or undelivered Entries, telephone calls, text messages, email, or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this Sweepstakes or Website, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate Website’s terms of service, as solely determined by the Sponsor or Administrator, will be disqualified. Released Parties are not responsible for any incorrect or inaccurate information whether caused by Website users, tampering, hacking, or by any of the programming or equipment associated with or used in this Sweepstakes, and assumes no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized website access. Any use of robotic, macro, automatic, programmed or like entry methods will void all such Entries, and may subject that entrant to disqualification. Released Parties are not responsible for injury or damage to entrant's or any other person’s computer, or property related to or resulting from participating in this Sweepstakes. Should any portion of Sweepstakes be, in the Sponsor’s or Administrator’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair administration, security, fairness or proper play of this Sweepstakes, or submission of Entries, Sponsor and Administrator reserve the right at their sole discretion to suspend, modify or terminate the Sweepstakes, and randomly select the winner from valid Entries received prior to action taken, or otherwise as may be deemed fair and equitable by the Sponsor. In the event of a dispute regarding the identity of an online entrant, the authorized subscriber of the email account used to enter will be deemed to be the entrant and must comply with these rules. The authorized account subscriber is the natural person who is assigned the email address by the ISP or other organization responsible for assigning email addresses. All materials submitted become the property of Anheuser-Busch, LLC and will not be returned.
SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR OTHER DAMAGES; AS A RESULT, THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU, AND THE FOREGOING PARAGRAPHS SHALL NOT APPLY TO A RESIDENT OF NEW JERSEY TO THE EXTENT DAMAGES TO SUCH NEW JERSEY RESIDENT ARE THE RESULT OF ANY NEGLIGENT, FRAUDULENT OR RECKLESS ACT(S) OR INTENTIONAL MISCONDUCT ON THE PART OF SPONSOR OR ADMINSTRATOR.
10. DISPUTE RESOLUTION:
All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant, Administrator and Sponsor in connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between you, Administrator and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Missouri without giving effect to any choice of law or conflict of law rules. The place of arbitration shall be St. Louis, Missouri.
11. PRIVACY POLICY:
The information you submit in connection with this Sweepstakes may be used by Sponsor for purposes of administration and fulfillment of the Sweepstakes, and in accordance with Sponsor’s privacy policy located at https://www.michelobultra.com/privacy-policy.html (also a “Website”). If you are verified as a prize winner, your first name, last initial, city and state will be included in a publicly available winner’s list.
12. OFFICIAL RULES:
The Official Rules of the Sweepstakes are available for viewing at www.michelobultra.com/rules (also a “Website”) during the Sweepstakes Period.
13. SPONSOR:
Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118
14. ADMINISTRATOR:
AnalogFolk: 109 N. 12th Street, 9th Floor, Brooklyn, NY 11249
Promo Veritas: 215 Marsh Road, London, HA5 5NE, United Kingdom
15. WINNER’S LIST:
For a list of the winners, handprint “Michelob Ultra ‘Greenside’ Sweepstakes” your first and last name, and your complete address on a 3” x 5” card and mail to: Michelob Ultra “Greenside” Sweepstakes Winner’s List Request, c/o Anheuser-Busch, LLC, One Busch Place, St. Louis, MO 63118, for receipt within sixty (60) days after the end of the Sweepstakes Period.
© 2025 Anheuser-Busch, Michelob Ultra® Light Beer, St. Louis, MO