Lipton "Summer Feeling" 2025

Summer off-pack promotion by Lipton
Lipton’s “Summer Feeling” promotion is one of the instant win (open winning moments) promotions on PepsiCo’s always-on microsite, joy-pepsico.eu/en-gb, which is a hub of promotions from the brands under the PepsiCo company. The promotion uses open winning moments, with prizes not won rolling over to the next moment.

With it being an off-pack promotion, shoppers' in-store awareness is via POS displays, such as FSDUs.

Whilst the terms of this promotion state that a purchase is required, there is no immediate purchase verification for the Lipton promotion after signing up for or logging into a Joy by PepsiCo account. The terms state that “Entrants must retain their receipt as proof of purchase showing date of purchase during the promotional period and before the date of entry. The Promoter will request evidence of this before awarding any prizes.”

However, this does not seem to be the case for the lowest-tier prize (“£1 Money off your next purchase of Lipton Ice Tea”), which we had won during our research. In the claim process, an email was sent that provided a link to claim, where entrants can enter their email and be taken to a page to print the coupon off.

Whilst enforcing and checking for proof of purchase post-entry is a common verification method, it opens the promotions to more fraudulent entries. When it comes to verifying purchases, brands should be particularly cautious when administering instant wins – even if it’s not a sure-fire way to confirm purchase. To dissuade fraudulent entries, a barcode or batch code field can be included in the entry form. This reduces the need for manual verification, especially when there are a large number of prizes being given away.

PromoNow, Sainsbury’s July - August 2025 | Promotions Seen

Summer off-pack promotion by Lipton

18+, UK. Promo Period: 09:00 02/06/25 to 23:59 25/09/25. Purchase necessary. Internet access required. To enter, purchase a participating Lipton Ice Tea product, scan the QR code on in-store POS materials or visit www.joy-pepsico.eu/en-gb/lipton-summer-feeling, log into your JOY account or create one for free by entering your details (full name, email address). Retain receipt. Max 1 entry per 1 receipt. Max 1 Prize/Discount coupon per person. Prizes & Discounts: 23,200 Prizes & Discounts to be won via winning moments including: 1x all-inclusive holiday for 2 (winner and guest); 1x UK weekend break for 2 (winner and guest); 1x £200 Travel eGift card; 1x £100 entertainment eGift card; 5x £50 entertainment eGift cards; 34x Branded Merch/BBQ Prizes; 23,157x £1 Money off Lipton Ice Tea coupons. Entrants who enter at a randomly allocated winning moment will win the instant Prize or Discount allocated to that winning moment. 23,200 winning moments available across the online instant win period. Winning moments roll over if not claimed. No guarantee all Prizes or Discounts will be won. Unclaimed Prizes & Discounts roll into mop-up draw taking place on 03/10/25. Exclusions apply. Full T&Cs, Prize details and entry: www.joy-pepsico.eu/en-gb/lipton-summer-feeling. Promoters: Britvic Soft Drinks Ltd and PepsiCo International Ltd. Subject to availability.
Uploaded:
8/9/2025
Share:
Brand:
Lipton
In collaboration with:
First seen:
July 2025
Found:
Sainsbury's, joy-pepsico.eu/en-gb
Type of Promotion:
Instant Win
Promotion Category:
Tea
Soft Drinks
Drinks
Food & Drink
Prizes:
Holiday
Travel
Vouchers/Gift Cards
Entry Mechanic:
Form
Tags:
Microsite
Always-on
Off-pack
Entry Requirements:
Purchase necessary, UK, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
Lipton "Summer Feeling" 2025
Screen recording:
Screenshot:
Promotional Website (Mobile - Spliced)
Lipton "Summer Feeling" 2025

PriZe Details

There is a total of 23,200 Prizes available to be won, as follows:

  • 1 x All-inclusive holiday for 2
  • 1 x UK weekend break for 2
  • 1 x £200 Travel gift card
  • 1 x Entertainment eGift card (£100)
  • 1 x Branded bean bag
  • 3 x Dragon Egg BBQ
  • 5 x Entertainment eGift cards (£50)
  • 5 x Branded Portable charger
  • 5 x Branded Picnic Blanket
  • 5 x Branded Portable speakers
  • 15 x Branded Disposable Cameras  
  • 23,157 x £1 Money off your next purchase of Lipton Ice Tea Coupons

Estimated Prize Pool:

£10,000 - £50,000

18+, UK. Promo Period: 09:00 02/06/25 to 23:59 25/09/25. Purchase necessary. Internet access required. To enter, purchase a participating Lipton Ice Tea product, scan the QR code on in-store POS materials or visit www.joy-pepsico.eu/en-gb/lipton-summer-feeling, log into your JOY account or create one for free by entering your details (full name, email address). Retain receipt. Max 1 entry per 1 receipt. Max 1 Prize/Discount coupon per person. Prizes & Discounts: 23,200 Prizes & Discounts to be won via winning moments including: 1x all-inclusive holiday for 2 (winner and guest); 1x UK weekend break for 2 (winner and guest); 1x £200 Travel eGift card; 1x £100 entertainment eGift card; 5x £50 entertainment eGift cards; 34x Branded Merch/BBQ Prizes; 23,157x £1 Money off Lipton Ice Tea coupons. Entrants who enter at a randomly allocated winning moment will win the instant Prize or Discount allocated to that winning moment. 23,200 winning moments available across the online instant win period. Winning moments roll over if not claimed. No guarantee all Prizes or Discounts will be won. Unclaimed Prizes & Discounts roll into mop-up draw taking place on 03/10/25. Exclusions apply. Full T&Cs, Prize details and entry: www.joy-pepsico.eu/en-gb/lipton-summer-feeling. Promoters: Britvic Soft Drinks Ltd and PepsiCo International Ltd. Subject to availability.

Related Promotions: