Kellogg’s Town Football Camps Promotion

Kellogg's 2025 football camps promotion
Kellogg’s football camps have returned for a second year - after a successful run in 2024, the on-pack promotion is returning to Kellogg’s cereals in-store. This on-pack promotion will not only run across their range of cereals, including but not limited to Crunchy Nut, Cornflakes, Coco Pops, and Rice Krispies - but also on some of Kellogg’s cereal bars.

Following the instructions, shoppers and participants will be taken to the brand’s new always-on promotional website, ‘Kellogg’s Town.’ Currently, this is available as a mobile-only experience.

Kellogg's Town uses a prize-draw mechanic that Kellogg's runs as part of their partnership with the English Football League (EFL), Manchester City, Celtic, and Rangers.

Football promotions are hugely popular and successful for brands. Football fans are dedicated and reliably engage with content and promotions relating to their favourite clubs. Moreover, with the ongoing Premier League matches, there’s a lot of excitement and active support in the sport, giving brands a brilliant opportunity to create and run seasonally relevant promotions that will garner more attention and foot traffic.

PromoNow, Co-Op March-April 2025 | Promotions Seen

Kellogg's 2025 football camps promotion

*18+, GB only. Enter between 01/04/25 - 25/08/25. Purchase a promotional pack, scan the QR code or visit kelloggsfc.com & register/sign into your Kellogg’s account, enter the last 4 digits of the bar code & select the Experience Prize Draw you wish to enter. Prizes: 3 x ultimate football experience for 2 people at either Celtic, Rangers or an EFL Club of your choice for 25/26 season, including 2 x match day tickets for 25/26 season, a meet & greet, 1 x football & 1 x signed shirt; or 1 x Legends Tour of Man City for 2 people including 2 x match day tickets for 25/26 season & 1 x signed shirt (4 prizes in total).Tickets subject to availability. Prizes also include £400 towards travel & other expenses. Extended Promotion Period: entries received between 26/08/25 – 01/11/25 will be entered into a final draw to win 1 x EFL football. Max 1 entry p/person across all 4 experience draws & into Football shirt Prize Draw & 1 Prize p/household. Smartphone, internet access, Kellogg’s account registration & purchase of promo pack required. Retain receipt. See website for full T&Cs, prize details, Selected Clubs, camp locations & their availability. Promoter: KELLOGG EUROPE TRADING LIMITED.
Uploaded:
19/5/2025
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Brand:
Kellogg’s
In collaboration with:
EFL FC, Manchester City, Celtic FC, Rangers FC
First seen:
08/05/2025
Found:
Co-Op
Type of Promotion:
Free Prize Draw
Gift With Purchase
Promotion Category:
Food & Drink
Food Cupboard
Breakfast Cereals
Prizes:
Football
Experiences
Entry Mechanic:
Form
Tags:
Microsite
On-pack
Brand Collaboration
Entry Requirements:
Purchase necessary, GB, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Promotional Entry
Screenshot:
Kellogg’s Town Football Camps Promotion
Screen recording:
Screenshot:
Kellogg’s Town Football Camps Promotion

PriZe Details

Free Camp Day Codes.

Football Shirts Prize Draws Prizes: There are 4001 Prizes to be won in total. Each Prize consists of a Kellogg’s Puma Football shirt.

Experience Days Prize Draw Promotion Period Prizes: There are four (4) Prizes to be won, one for each Prize Draw.

Extended Promotion Period Prize: There is one (1) prize to be won within the Extended Promotion Period. The prize consists of one (1) PUMA Orbita 6 EFL SKY BET MS Training Ball.

Estimated Prize Pool:

*18+, GB only. Enter between 01/04/25 - 25/08/25. Purchase a promotional pack, scan the QR code or visit kelloggsfc.com & register/sign into your Kellogg’s account, enter the last 4 digits of the bar code & select the Experience Prize Draw you wish to enter. Prizes: 3 x ultimate football experience for 2 people at either Celtic, Rangers or an EFL Club of your choice for 25/26 season, including 2 x match day tickets for 25/26 season, a meet & greet, 1 x football & 1 x signed shirt; or 1 x Legends Tour of Man City for 2 people including 2 x match day tickets for 25/26 season & 1 x signed shirt (4 prizes in total).Tickets subject to availability. Prizes also include £400 towards travel & other expenses. Extended Promotion Period: entries received between 26/08/25 – 01/11/25 will be entered into a final draw to win 1 x EFL football. Max 1 entry p/person across all 4 experience draws & into Football shirt Prize Draw & 1 Prize p/household. Smartphone, internet access, Kellogg’s account registration & purchase of promo pack required. Retain receipt. See website for full T&Cs, prize details, Selected Clubs, camp locations & their availability. Promoter: KELLOGG EUROPE TRADING LIMITED.

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