Past Promotions
Sponsored by PromoNow
An on-pack promotion that launched in April 2019 in all major retailers (including ASDA, Morrisons, Tesco and Sainsbury's). Happy Eggs partnered with outdoor activity centres in the UK to offer participants a wide breadth of choice.
This promotion was supported with in-store shopper point-of-sale material, out-of-home (OOH) displays and via social media channels.
Technical information on the promotion can be found through this case study by PromoNow.
Days out with activity centres partnering with Happy Eggs across the UK – venues were organised using geo-location maps, letting participants find their closest participating retailer. The search system also allowed claimants to find more refined and accurate searches using filters for venues and days-out types.
Once a choice is made, a dynamic voucher is generated for consumers to download, including a code and venue information.
*Available with ticket purchase. UK IOM CI 18+. Claim by 30/09/19. Voucher valid from 01/04/10. 1 purchase = 1 free entry with another full priced entry. Internet required. Date restrictions apply. Entry subject to T&Cs of individual venues. Retain pack & code. Visit https://www.thehappyegg.co.uk/promotion for full terms & enter.
