Fanta's 'Win What You Wanta' Promotion

Fanta's promotion on the Coca-Cola app
Coca-Cola-owned drinks brand, Fanta has an on-pack promotion available, Win What You Wanta, available on the Coca-Cola app. Like all the promotions available on the Coca-Cola app, participants can play the promotion-specific games and questionnaires. These will reward the entrant with points in-app which can then be redeemed against a promotion to enter.

For example, in Win What You Wanta, there’s a specific game in the ‘Games’ tab of the app which includes a text form which asks the entrant “Tell Us What YOU Want?” - completing it earns entrants 200 ‘Fanta Wanta’ points which can only be redeemed against the Fanta promotions. To enter the cash prize draw, it costs 50 points, to win experiences, it costs 150. This point-based system makes the gamification feel more justified, creating a legitimate incentive to play and participate in the games.

However, the issue with app-based promotions is that they discourage participation - app downloads are often seen as a ‘long-term’ decision by users - it takes time to download and even then, users have to create an account. For this reason, many brands opt to use web apps which can still run all types of gamification - brands can benefit from an always-on microsite where the attention is centred on the brand but requires low effort and levels of commitment from shoppers and consumers to navigate and use it - they’re immediately given access to the microsite as opposed to an app where it takes more time and effort to enter.

PromoNow, Co-Op March-April 2025 | Promotions Seen

Fanta's promotion on the Coca-Cola app

Uploaded:
22/5/2025
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Brand:
Fanta
In collaboration with:
First seen:
08/05/2025
Found:
Co-Op
Type of Promotion:
Free Prize Draw
Promotion Category:
Food & Drink
Drinks
Soft Drinks
Prizes:
Experiences
Tech
Beauty & Hygiene
Entry Mechanic:
Form
App
Tags:
Always-on
On-pack
Gamification
Entry Requirements:
No purchase necessary, GB, 16+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Promotional Entry
Screenshot:
Fanta's 'Win What You Wanta' Promotion
Screen recording:
Screenshot:
Fanta's 'Win What You Wanta' Promotion

PriZe Details

Each week, be in with a chance to win cash values to spend however you like. Whether it’s a little treat, a contribution towards something special.

  • 51 x £10 available to be won in weeks 1-4 and 50 x £10 available to be won weeks 5-6.
  • 18 x £20 available to be won in weeks 1 &2 and 17 x £20 available to be won in weeks 3-6
  • 10 x £50 available to be won in weeks 1 & 2 and 9 x £50 available to be won in weeks 3-6

Estimated Prize Pool:

£10,000 - £50,000

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