Doritos & F1® 'Race to Win'

Instant win and prize draw prize promotion in partnership with F1
Running until April 2026, this on-pack promotion by Doritos is hosted on the always-on promotional microsite, Joy by PepsiCo at joy-pepsico.eu which is a website that collates promotions from various brands such as Walkers, Quaker’s, Pepsi, etc…

Doritos is an official partner of Formula 1, which opens this promotion to be able to offer a range of F1-related prizes, such as tickets, alongside cash and F1 merchandise. The prizes are set to be given away using a combination of instant win and prize draw mechanics. Unique in the way that participants can choose which mechanic and prize pool they would prefer to enter. 

The promotion is available to both residents of the United Kingdom and the Republic of Ireland, with a shared prize pool featuring a total of 840 instant win prizes and 10 prize draw prizes.

Purchase is necessary to enter this promotion, so a proof of purchase method has been implemented to ensure the legitimacy of entrants. For this promotion, Doritos opts to use unique reference numbers (URNs), which are printed on the packaging. In the terms, participants are advised to “retain all packaging with the unique code, as this may be required for validation and in order for the winner to receive their Prize”.

PromoNow, Co-op January - February 2026 | Promotions Seen

Instant win and prize draw prize promotion in partnership with F1

† UK & ROI, 18+ only. Main Period: 08:00 – 20:00 daily between 26/01/26 – 05/04/26. Wrap Up Period: 06/04/26–28/06/26. Purchase necessary. Scan QR code or visit website, register your details & enter code on-pack then select your race entry option; either Instant Win hourly prizes or Grand Prize draw. Race 1: Instant Win Prizes: 840 hourly Prizes of F1, or F1 & Doritos co-branded, Merchandise. Race 2: Grand Prize Draw Prizes: 9 x pairs of Grandstand tickets at the FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026 plus £200, 1 x pair of Grandstand tickets at the FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026 plus £10,000 (or € equivalent). Wrap Up Prize: 1 x £100 (or € equivalent). Retain Pack. Internet access required. Max 1 entry per day. Max 1 prize per race category. Visit https://www.joy-pepsico.eu/en-gb/promotions/doritos/Race-to-Win/terms-conditions for full T&Cs & Prize details. Promoter: Walkers Snacks Limited. Formula One World Championship Limited and its parents, affiliates and subsidiaries (together, F1) and Mercedes-AMG PETRONAS Formula 1 Team are not responsible for nor involved in the organisation, promotion, administration or execution or results of this Promotion. This Promotion is in no way endorsed or sponsored by Formula One or Mercedes-AMG PETRONAS Formula 1 Team. The F1 logo, FORMULA 1, F1, Grand Prix and related marks are trademarks of Formula One Licensing B.V., a Formula 1 Company. All rights reserved.
Uploaded:
13/3/2026
Share:
Brand:
Doritos
In collaboration with:
F1
First seen:
6/1/2026
Found:
Co-op, joy-pepsico.eu
Type of Promotion:
Free Prize Draw
Instant Win
Promotion Category:
Crisps
Food & Drink
Food Cupboard
Snacks
Prizes:
Experiences
Sports
Merchandise
Cash
Entry Mechanic:
Form
Tags:
Always-on
Brand Collaboration
Microsite
On-pack
Gamification
Entry Requirements:
Purchase necessary, UK, ROI, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
Doritos & F1® 'Race to Win'
Screen recording:
Screenshot:
Doritos & F1® 'Race to Win'

PriZe Details

  • Race 1: Instant Win Prizes: 840 hourly Prizes of Official F1®, or F1® & Doritos co-branded, Merchandise.
  • Race 2: Grand Prize Draw Prizes: 9 x pairs of Grandstand tickets at the FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026 plus £200, 1 x pair of Grandstand tickets at the FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026 plus £10,000 (or € equivalent).

Estimated Prize Pool:

£50,000 - £100,000

† UK & ROI, 18+ only. Main Period: 08:00 – 20:00 daily between 26/01/26 – 05/04/26. Wrap Up Period: 06/04/26–28/06/26. Purchase necessary. Scan QR code or visit website, register your details & enter code on-pack then select your race entry option; either Instant Win hourly prizes or Grand Prize draw. Race 1: Instant Win Prizes: 840 hourly Prizes of F1, or F1 & Doritos co-branded, Merchandise. Race 2: Grand Prize Draw Prizes: 9 x pairs of Grandstand tickets at the FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026 plus £200, 1 x pair of Grandstand tickets at the FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026 plus £10,000 (or € equivalent). Wrap Up Prize: 1 x £100 (or € equivalent). Retain Pack. Internet access required. Max 1 entry per day. Max 1 prize per race category. Visit https://www.joy-pepsico.eu/en-gb/promotions/doritos/Race-to-Win/terms-conditions for full T&Cs & Prize details. Promoter: Walkers Snacks Limited. Formula One World Championship Limited and its parents, affiliates and subsidiaries (together, F1) and Mercedes-AMG PETRONAS Formula 1 Team are not responsible for nor involved in the organisation, promotion, administration or execution or results of this Promotion. This Promotion is in no way endorsed or sponsored by Formula One or Mercedes-AMG PETRONAS Formula 1 Team. The F1 logo, FORMULA 1, F1, Grand Prix and related marks are trademarks of Formula One Licensing B.V., a Formula 1 Company. All rights reserved.

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