Coca-Cola x Premier League 'Guess the Goal'

Prize draw promotion by Coca-Cola
This Premier League prize promotion by Coca-Cola uses a prize draw promotional mechanic which occurs on a weekly basis. The start date is 12th January, and the close date is 10th March. In total, there are 9 weekly prize draws; 8 of them remain a part of the main promotional period, whilst 1 is reserved for the mop-up portion of the on-pack promotion.

Celebrating and leveraging the hype of the Premier League as an official partner, this promotion by Coca-Cola is an activation that invites engagement that goes beyond the typical format – inviting participants to “guess the number of Premier League goals in the relevant Premier League game week and submit an entry at any time during that week’s promotional period” in order to win prizes.

Coca-Cola offers various prizes, including Premier League tickets and Premier League-branded merchandise. In total, there are 13,000 prizes available to be won.

The promotion is featured on a promotional page at Coca-Cola’s website, and as a no-purchase-necessary promotion, there is no proof of purchase verification in place. Whilst promotion terms and copy prompt shoppers to “Grab a coke and scan the QR code", there is no mention of participants needing to make a purchase of a product to enter the promotion.

PromoNow, Co-op January - February 2026 | Promotions Seen

Coca-Cola's hero image featuring various football players. Text in front reads: "Guess the Goals for the chance to win one of 13,000 prizes - Premier League tickets, Puma balls and Coca-Cola Vintage Jerseys.
Promotional bottles of Coca-Cola on-shelf.

Prize draw promotion by Coca-Cola

*GB, 18+ Scan QR code to launch or download Coke App. Log in or register. Answer question right on the Coca‑Cola App and guess the number of goals in relevant Premier League game weeks to enter wkly prize draw. Open 12th January – 10th March. Chance to win 1000 Premier League Puma Balls every week (8 wks in total), 1 of 252 pairs of match tickets or 1 of 3,748 vintage jerseys (wks 4-8). Max 2 entries/pers/wk. Max 1 win/pers/prize type. Mop up draw for 20 Premier League Puma Balls. 10.03 – 10.05.26. Max 2 entries. Excl. apply. Full T&Cs: (coke.co.uk/plgoals-terms). Promoter: Coca‑Cola Great Britain, 1A Wimpole Street, London W1G
Uploaded:
13/3/2026
Share:
Brand:
Coca-Cola
In collaboration with:
Premier League
First seen:
027/02/2026
Found:
Co-op, coca-cola.com
Type of Promotion:
Free Prize Draw
Promotion Category:
Drinks
Food & Drink
Soft Drinks
Prizes:
Experiences
Football
Merchandise
Entry Mechanic:
Form
Tags:
Brand Collaboration
Gamification
On-pack
Entry Requirements:
No purchase necessary, GB, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Screenshot:
Coca-Cola x Premier League 'Guess the Goal'
Screen recording:
Screenshot:
Coca-Cola x Premier League 'Guess the Goal'

PriZe Details

Weekly Prizes

Weeks 1-6 be in with a chance to win 1 of 1,125 Premier League Puma Footballs.

Weeks 7 & 8 be in with a chance to win 1 of 1,115 Premier League Puma Footballs.


6,000 x Puma Orbita Cup PL Brilliance - size: 5 (Standard circumference: 68–70 cm; weight: 410–450 g).

12-Panel Construction.

68% Rubber Bladder, 10% TPU, 16% EVA, 6% Polyester.

3,000 x Puma Orbita Ultimate PL Brilliance (FIFA Quality Pro) - size: 5 (Standard circumference: 68–70 cm; weight: 410–450 g).

12-Panel Construction.

68% Rubber Bladder, 10% TPU, 16% EVA, 6% Polyester.

An addition of 3,748 shirts have been added to the prize pool, from weekly draw 4 onwards. The following QTY of shirts will be made available.

An addition of 252 pairs of tickets, from the total matches and dates available have been added to the prize pool, from weekly draw 4 onwards. The following QTY of tickets will be made available.

Estimated Prize Pool:

£50,000 - £100,000

*GB, 18+ Scan QR code to launch or download Coke App. Log in or register. Answer question right on the Coca‑Cola App and guess the number of goals in relevant Premier League game weeks to enter wkly prize draw. Open 12th January – 10th March. Chance to win 1000 Premier League Puma Balls every week (8 wks in total), 1 of 252 pairs of match tickets or 1 of 3,748 vintage jerseys (wks 4-8). Max 2 entries/pers/wk. Max 1 win/pers/prize type. Mop up draw for 20 Premier League Puma Balls. 10.03 – 10.05.26. Max 2 entries. Excl. apply. Full T&Cs: (coke.co.uk/plgoals-terms). Promoter: Coca‑Cola Great Britain, 1A Wimpole Street, London W1G

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