Cadbury's 'Game Changing Wins' Promotions

A Cadbury football promotions with meet-and-greet prizes
Returning with yet another football promotion, Cadbury has partnered with football players, Jill Scott, Leah Williamson, Katie McCabe, and Lauren James to create a ‘meet-and-greet’ experience for the winners of the promotion alongside other merchandise and signed memorabilia.
Hero image for Cadbury's 'Game Changing Wins' the logo is in the centre, in the background is two people in a cadid shot.
This on-pack promotion is available across a “wide range of Cadbury chocolate, Cadbury biscuits, Maynards Bassets sweets and Trebor mints are included in the promotion.” This promotion utilises both instant win and prize draw promotional mechanics - using a barcode and batch code as proof of purchase confirmation.

Cadbury has been running football-related promotions for quite some time now, having a dedicated microsite for their football club, Cadbury Athletic FC, alongside dedicated pages to Cadbury’s football-related activities including ‘competitions’ which also include brand promotions.

PromoNow, Co-Op March-April 2025 | Promotions Seen

A Cadbury football promotions with meet-and-greet prizes

*Summary Terms and Conditions (UK and ROI): UK & ROI, 18+ only. 10:00 28.04.2025 – 16:59 28.07.2025. Purchase required for UK only, no purchase necessary for ROI. Internet, email & mobile required. Level 1 Prize Draw: Visit gamechanging.cadbury.co.uk (UK) or gamechanging.cadbury.ie (ROI), register your details, select your region, enter product barcode & batch code found on pack (UK only) & select Participating Player. Level 1 Prizes: 1 of 4 x Meet and Greet Experiences with selected Player for winner & 3 guests incl. travel & accommodation, 1 x Cadbury hamper (£50) & 1 x signed shirt. Level 1 winners drawn at random via 4 prize draws (1 per Participating Player) at the end of the promotion. Max 1 x Level 1 prize per household. Level 2 & 3 Instant Win: All valid entries from the UK and ROI are submitted into a winning moments promotion. Level 2 Prizes: 250 x pairs of matchday tickets for the 2025/26 football season for Participating Clubs*, subject to availability and club terms of stadium entry. Level 3 Prizes: 51 x £/€100 Lifestyle/AllGifts.IE vouchers and 150 x £/€50 Lifestyle/AllGifts.IE vouchers. Level 2 and 3 winners notified instantly on screen. Max 1 x Level 2 Prize & max 1 x Level 3 Prize per household. 1 entry per person per day. Max 10 entries per person over the promotional period. Wrap-Up Draw: 17:00 28.07.2025 – 16:59 21.01.2026. Prize: 1 x £/€250 Lifestyle/AllGifts.IE voucher. Proof of purchase may be required (UK only). All prizes are subject to applicable partner rules/regulations/guidance. Visit gamechanging.cadbury.co.uk (UK) or gamechanging.cadbury.ie (ROI), for full T&Cs & prize details. Promoter: UK: Mondelez Europe Services GmbH – UK Branch, Sanderson Road, Uxbridge, UB8 1DH. ROI: Mondelez Europe Services GmbH – Ireland Branch, Malahide Road, Coolock, Dublin 5. *Participating Clubs defined as: Arsenal Women FC, Chelsea FC Women, Crystal Palace FC Women, Liverpool FC, and Manchester United FC Women.
Uploaded:
22/5/2025
Share:
Brand:
Cadbury
In collaboration with:
First seen:
08/05/2025
Found:
gamechanging.cadbury.co.uk
Type of Promotion:
Free Prize Draw
Instant Win
Promotion Category:
Food & Drink
Confectionery
Prizes:
Experiences
Entry Mechanic:
Form
Tags:
Brand Collaboration
Microsite
On-pack
Entry Requirements:
Purchase necessary, UK, ROI, 18+
View Promotion T&Cs:
Promotion T&Cs
Live placement:
Promotional Entry
Screenshot:
Cadbury's 'Game Changing Wins' Promotions
Screen recording:
Screenshot:
Cadbury's 'Game Changing Wins' Promotions

PriZe Details

Level 1 Prize Draw: There will be 4 winners, 1 for each Participating Player. Each winner will win 1 x Meet and Greet Experience with the player they selected upon entry, for themselves and up to 3 guests for up to 60 minutes. The Meet and Greet Experience will include the following:

  1. 1 x night accommodation (minimum 4*) inclusive of breakfast (accommodation available on the night of OR night before the experience).
  2. Return standard travel for 1 x Winner & 3 x Guests from their home to the experience.
  3. A meet and greet with the Participating Player selected by the winner on entry
  4. 1 x signed shirt ((Winner has no choice of the size of the shirt, nor who they have been signed by).
  5. Cadbury Hamper for Winner Only (valued at min. £35).

Prize fulfilment subject to Covid19 rules and regulations / club restrictions and terms and conditions around access and dates.

Any additional prize(s) are at the discretion of the Participating Player's and may vary between each Participating Player.

  1. Level 2 Instant Win: 250 x pairs of matchday tickets for the 2025/26 football season for Participating Clubs, subject to availability.
  2. Level 3 Instant Win: There are 201 Prizes available to be won. Prizes will be randomly allocated.
    1. 51 x £/€100 Lifestyle vouchers (UK) or AllGifts.IE gift cards (ROI).
    2. 150 x £/€50 Lifestyle vouchers (UK) or AllGifts.IE gift cards (ROI).
  3. Wrap Up Draw:
    1. 1 x £/€250 Lifestyle vouchers (UK) or AllGifts.IE gift cards (ROI).

Estimated Prize Pool:

£10,000 - £50,000

*Summary Terms and Conditions (UK and ROI): UK & ROI, 18+ only. 10:00 28.04.2025 – 16:59 28.07.2025. Purchase required for UK only, no purchase necessary for ROI. Internet, email & mobile required. Level 1 Prize Draw: Visit gamechanging.cadbury.co.uk (UK) or gamechanging.cadbury.ie (ROI), register your details, select your region, enter product barcode & batch code found on pack (UK only) & select Participating Player. Level 1 Prizes: 1 of 4 x Meet and Greet Experiences with selected Player for winner & 3 guests incl. travel & accommodation, 1 x Cadbury hamper (£50) & 1 x signed shirt. Level 1 winners drawn at random via 4 prize draws (1 per Participating Player) at the end of the promotion. Max 1 x Level 1 prize per household. Level 2 & 3 Instant Win: All valid entries from the UK and ROI are submitted into a winning moments promotion. Level 2 Prizes: 250 x pairs of matchday tickets for the 2025/26 football season for Participating Clubs*, subject to availability and club terms of stadium entry. Level 3 Prizes: 51 x £/€100 Lifestyle/AllGifts.IE vouchers and 150 x £/€50 Lifestyle/AllGifts.IE vouchers. Level 2 and 3 winners notified instantly on screen. Max 1 x Level 2 Prize & max 1 x Level 3 Prize per household. 1 entry per person per day. Max 10 entries per person over the promotional period. Wrap-Up Draw: 17:00 28.07.2025 – 16:59 21.01.2026. Prize: 1 x £/€250 Lifestyle/AllGifts.IE voucher. Proof of purchase may be required (UK only). All prizes are subject to applicable partner rules/regulations/guidance. Visit gamechanging.cadbury.co.uk (UK) or gamechanging.cadbury.ie (ROI), for full T&Cs & prize details. Promoter: UK: Mondelez Europe Services GmbH – UK Branch, Sanderson Road, Uxbridge, UB8 1DH. ROI: Mondelez Europe Services GmbH – Ireland Branch, Malahide Road, Coolock, Dublin 5. *Participating Clubs defined as: Arsenal Women FC, Chelsea FC Women, Crystal Palace FC Women, Liverpool FC, and Manchester United FC Women.

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