Betty Crocker's 'Win A KitchenAid!' Promotions

Prize draw promotions by Betty Crocker

In partnership with KitchenAid, Betty Crocker’s promotion is a prize draw, giving away 2 KitchenAid stand mixers every week of the 25-week promotion (29/09/25 – 23/03/26), totalling 50 stand mixers and 50 winners.

This prize draw was an on-pack promotion, featuring a promotional microsite at promoentries.com/bettycrocker-mixer-25 and an easy entry process for participants. With no purchase necessary to enter, there is no proof of purchase mechanic implemented.

PromoNow, Co-op January - February 2026 | Promotions Seen

Promotional-packs of Betty Crocker's cake mixes on-shelf.

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Prize draw promotions by Betty Crocker

UK & ROI, 18+ only. 25 weekly draws: 00:01 29/09/25 – 23:59 23/03/26. Visit www.promoentries.com/bettycrocker-mixer-25 & submit details to enter the relevant Prize Draw. No purchase necessary. Weekly Prizes: 1 of 2 x KitchenAid Artisan Mixers Tilt-Head 4.8L. Internet access & email address required. Maximum 5 entries per person. Maximum 1 Prize per person. Visit www.promoterms.com/bettycrocker-mixer-25 for full T&Cs & Prize details. Promoter: General Mills UK LTD t/a Betty Crocker, Harman House, 1 George St, Uxbridge, UB8 1QQ.

PriZe Details

The Prizes:
There will be 2 winners per week, a total of 50 winners. Each winner will win 1 x KitchenAid Artisan Mixer Tilt-Head 4.8L (worth £419).

Further Prize Details and Conditions:

Colour of the KitchenAid will be at the Promoter’s discretion, subject to availability.
The Prize includes a mixer body, 4.8L stainless steel bowl, wire whisk, dough hook and paddle.
It is the responsibility of the participant to provide their correct, up-to-date details when entering the Promotion and/or confirming acceptance of the Prize in order for their Prize to be processed. The Promoter cannot be held responsible for winners failing to supply accurate information which affects Prize acceptance or delivery of their Prize.
The Promoter is not liable for any Prizes once distributed/dispatched to a winner and the Promoter will not be responsible for any Prizes not received, broken or lost in transit.
The Prize includes a 5-year manufacturer’s warranty from KitchenAid in accordance with KitchenAid’s warranty terms .
By participating in the Promotion, entrants agree that the Prize is awarded on an “as is” basis, and that the Promoter makes no representations or warranties of any nature with respect to the Prize.
Any pictures depicting the Prizes on any media including press advertisements, posters or TV commercials are indicative only and the actual Prizes may vary from the depictions. The Promotion does not constitute an endorsement or recommendation of the products or services being offered as Prizes.
Any attempt to sell, advertise for sale or gain compensation for any element of the Prize will result in its immediate forfeiture and return to the Promoter.
For full product details, see https://www.kitchenaid.co.uk/mixers/medium/859711593040/mixer-tilt-head-4-8l-artisan- 5ksm125.

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Estimated Prize Pool:

£10,000 - £50,000

Full Terms & Conditions

This Promotion is only open to residents of the United Kingdom, including the Channel Islands and Isle of Man, and the Republic of Ireland aged 18 or over, excluding employees of the Promoter, their families (defined as parents, children, siblings, spouse and life partners), its agents and anyone professionally association with this Promotion.

No purchase necessary; however, internet access and a valid email address are required.

Promotion Period:

Enter between 00:01 BST on the 29 September 2025 and 23:59 GMT on the 23 March 2026 inclusive, during one of the following Entry Windows.

Prize Draw:	Entry Window	Prize Draw Date
1	Enter between 00:01 BST on the 29 September 2025 and 23:59 BST on the 5 October 2025 inclusive.	17 October 2025
2	Enter between 00:00 BST on the 6 October 2025 and 23:59 BST on the 12 October 2025 inclusive.	17 October 2025
3	Enter between 00:00 BST on the 13 October 2025 and 23:59 BST on the 19 October 2025 inclusive.	31 October 2025
4	Enter between 00:00 BST on the 20 October 2025 and 23:59 GMT on the 26 October 2025 inclusive.	31 October 2025
5	Enter between 00:00 GMT on the 27 October 2025 and 23:59 GMT on the 2 November 2025 inclusive.	14 November 2025
6	Enter between 00:00 GMT on the 3 November 2025 and 23:59 GMT on the 9 November 2025 inclusive.	14 November 2025
7	Enter between 00:00 GMT on the 10 November 2025 and 23:59 GMT on the 16 November 2025 inclusive.	28 November 2025
8	Enter between 00:00 GMT on the 17 November 2025 and 23:59 GMT on the 23 November 2025 inclusive.	28 November 2025
9	Enter between 00:00 GMT on the 24 November 2025 and 23:59 GMT on the 30 November 2025 inclusive.	12 December 2025
10	Enter between 00:00 GMT on the 1 December 2025 and 23:59 GMT on the 7 December 2025 inclusive.	12 December 2025
11	Enter between 00:00 GMT on the 8 December 2025 and 23:59 GMT on the 14 December 2025 inclusive.	29 December 2025
12	Enter between 00:00 GMT on the 15 December 2025 and 23:59 GMT on the 21 December 2025 inclusive.	29 December 2025
13	Enter between 00:00 GMT on the 22 December 2025 and 23:59 GMT on the 28 December 2025 inclusive.	9 January 2026
14	Enter between 00:00 GMT on the 29 December 2025 and 23:59 GMT on the 4 January 2026 inclusive.	9 January 2026
15	Enter between 00:00 GMT on the 5 January 2026 and 23:59 GMT on the 11 January 2026 inclusive.	23 January 2026
16	Enter between 00:00 GMT on the 12 January 2026 and 23:59 GMT on the 18 January 2026 inclusive.	23 January 2026
17	Enter between 00:00 GMT on the 19 January 2026 and 23:59 GMT on the 25 January 2026 inclusive.	6 February 2026
18	Enter between 00:00 GMT on the 26 January 2026 and 23:59 GMT on the 1 February 2026 inclusive.	6 February 2026
19	Enter between 00:00 GMT on the 2 February 2026 and 23:59 GMT on the 8 February 2026 inclusive.	20 February 2026
20	Enter between 00:00 GMT on the 9 February 2026 and 23:59 GMT on the 15 February 2026 inclusive.	20 February 2026
21	Enter between 00:00 GMT on the 16 February 2026 and 23:59 GMT on the 22 February 2026 inclusive.	6 March 2026
22	Enter between 00:00 GMT on the 23 February 2026 and 23:59 GMT on the 1 March 2026 inclusive.	6 March 2026
23	Enter between 00:00 GMT on the 2 March 2026 and 23:59 GMT on the 8 March 2026 inclusive.	27 March 2026
24	Enter between 00:00 GMT on the 9 March 2026 and 23:59 GMT on the 15 March 2026 inclusive.	27 March 2026
25	Enter between 00:00 GMT on the 16 March 2026 and 23:59 GMT on the 23 March 2026 inclusive.	27 March 2026

To Enter:
Visit promoentries.com/
bettycrocker-mixer-25
and complete the online form to provide your details (full name, email address and postcode) to be entered into the relevant Prize Draw.
bettycrocker-mixer-25
and complete the online form to provide your details (full name, email address and postcode) to be entered into the relevant Prize Draw.
Maximum of 5 entries are permitted per person during the Promotion Period. No person may win more than 1 Prize.
The Prizes:
There will be 2 winners per week, a total of 50 winners. Each winner will win 1 x KitchenAid Artisan Mixer Tilt-Head 4.8L (worth £419).

Further Prize Details and Conditions:
- Colour of the KitchenAid will be at the Promoter’s discretion, subject to availability.
- The Prize includes a mixer body, 4.8L stainless steel bowl, wire whisk, dough hook and paddle.
- It is the responsibility of the participant to provide their correct, up-to-date details when entering the Promotion and/or confirming acceptance of the Prize in order for their Prize to be processed. The Promoter cannot be held responsible for winners failing to supply accurate information which affects Prize acceptance or delivery of their Prize.
- The Promoter is not liable for any Prizes once distributed/dispatched to a winner and the Promoter will not be responsible for any Prizes not received, broken or lost in transit.
- The Prize includes a 5-year manufacturer’s warranty from KitchenAid in accordance with KitchenAid’s warranty terms .
- By participating in the Promotion, entrants agree that the Prize is awarded on an “as is” basis, and that the Promoter makes no representations or warranties of any nature with respect to the Prize.
- Any pictures depicting the Prizes on any media including press advertisements, posters or TV commercials are indicative only and the actual Prizes may vary from the depictions. The Promotion does not constitute an endorsement or recommendation of the products or services being offered as Prizes.
- Any attempt to sell, advertise for sale or gain compensation for any element of the Prize will result in its immediate forfeiture and return to the Promoter.
- For full product details, see https://www.kitchenaid.co.uk/mixers/medium/859711593040/mixer-tilt-head-4-8l-artisan- 5ksm125.

Winner Selection:
2 provisional winners each week will be randomly selected from all valid entries received during the relevant Entry Window. For your total confidence, the Prize draws will be conducted by PromoVeritas, the independent promotional verification service, on the relevant Prize Draw Date set out in clause 3.
Winner Notification:
Provisional winners will be contacted via the email address provided on entry within 5 working days of Winner Selection and will be asked to provide evidence of identity and eligibility. Reasonable efforts will be made to contact the provisional winners. Once eligibility has been confirmed, the provisional winner will be confirmed as a winner. If a provisional winner does not respond to the initial contact within 14 days, we reserve the right to disqualify that entrant and award the Prize to a reserve selected in the same manner. Reserve winners may have less time to respond.
Prize Acceptance:
Fulfilment of the Prizes will take place within 28 days of acceptance of the Prizes. In the unlikely event that a Prize does not arrive within 28 days, the winner must inform the Promoter by emailing
bettycrocker-mixer-25
@promowinners.com within a further 28 days. If a winner does not do so, the Promoter reserves the right to not reissue the Prize at its sole discretion. The Promoter is solely responsible for the fulfilment of the prizes and KitchenAid Inc. have no responsibility to Prize winners for the Prize fulfilment.
bettycrocker-mixer-25
@promowinners.com within a further 28 days. If a winner does not do so, the Promoter reserves the right to not reissue the Prize at its sole discretion. The Promoter is solely responsible for the fulfilment of the prizes and KitchenAid Inc. have no responsibility to Prize winners for the Prize fulfilment.
Provided no objection is received from the winners, a winners list containing the surname and county of residence of the winners will be made available by the Promoter 4 weeks after the close of the Promotion Period, for a period of 8 weeks. It will be available at www.promowinners.com/
bettycrocker-mixer-25
. Winners can object to their details being published during the Winner Notification process. Without prejudice, the Promoter will provide winner information to the Advertising Standards Authority when requested by them.
bettycrocker-mixer-25
. Winners can object to their details being published during the Winner Notification process. Without prejudice, the Promoter will provide winner information to the Advertising Standards Authority when requested by them.
The Promoter may request that the winners participate in publicity arising from the Promotion. Participation is at the winner’s discretion and is not a condition of Prize Acceptance.
The Promoter seeks to run a fair and secure promotion and prevent abuse and cheating. If you enter in a way that is not consistent with these Terms & Conditions, your entry (and any of your associated aliases) will be disqualified. Any Prize awarded may be void and recoverable, and the Promoter reserves the right to bar you from entering future promotions for a period of at least six months. For this reason, the Promoter reserves the right at any point to:
Verify the eligibility of entrants and/or provisional winners through multiple means by requesting such information it consider reasonably necessary for this purpose. Entry or a Prize may be withheld until verification is completed.Disqualify entries that are not made directly by the individual entering the Promotion.Disqualify entries made using anonymous email services such as, but not limited to, GuerillaMail, Dispostable or Mailinator.Disqualify bulk entries from individuals, trade, consumer groups or third parties, incomplete entries and entries submitted by macros or other automated means.Disqualify entries beyond the maximum allowed, or those using techniques such as ‘script’, ‘brute force’, masking identity by manipulating IP addresses, using aliases or identities other than their own or any other means.Disqualify entrants who tamper with the entry process.Disqualify entries which, in some other way, do not meet the requirements of these Terms & Conditions.Cancel, modify or suspend the Promotion should it not be capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, dishonesty, technical failures, or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion.
The Prizes are not transferable or exchangeable and cannot be redeemed for monetary value or for any other form of compensation. If for any reason the Prizes are not available, the Promoter reserves the right, at its sole discretion to substitute that Prize for another of equal or greater value.
No responsibility can be taken for entries which are lost, delayed, corrupted, damaged, misdirected or incomplete or which cannot be delivered for any technical, delivery or other reason. Proof of sending will not be accepted as proof of receipt. The Promoter does not guarantee continuous or secure access to the entry page.
The Promoter and its associated agencies and companies are not liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion (JS15645) or accepting or using the/a Prize(s), except for any liability which cannot be excluded by law. Nothing will exclude the Promoter’s liability for death or personal injury as a result of its negligence.
The Promoter will not be liable for any delay or failure to comply with its obligations for reasons beyond its reasonable control arising from but not limited to Acts of God, global or regional epidemic or pandemic, adverse weather conditions, fire, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, plague or other natural calamities, or any other circumstances.
All personal data supplied for this Promotion will be used for the purpose of this Promotion and for research and analytical purposes by the Promoter and/or by any agent appointed by it to assist with running the Promotion. Personal data will not be disclosed to an unconnected third party unless your positive consent has been obtained. Your personal data will be handled in accordance with the Promoter’s privacy policy, available at: www.generalmills.com/privacy-security/uk-english-privacy-policy
If any part/s of these Terms & Conditions are legally ruled to be invalid, illegal or unenforceable, the remainder will not be affected and will continue in full force and effect.
By entering, you will be deemed to have agreed to be bound by these Terms & Conditions.
If there is a discrepancy between these Terms & Conditions and those in any promotional material, these Terms & Conditions will prevail.
These Terms & Conditions are governed by English and Irish law and their interpretation and application will be subject to the non-exclusive jurisdiction of the courts of England, Wales and the Republic of Ireland. Residents of Scotland and Northern Ireland may bring proceedings in their own jurisdiction.

Promoter: General Mills UK LTD, Harman House, 1 George St, Uxbridge, UB8 1QQ.

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