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With 350 winning moments and prizes to be given away, this promotion for Kylie Minogue’s wine brand offers various promotional merchandise as the prizes, alongside the grand prize available in the prize draw, which is a 3-minute voice call with Kylie Minogue. Participants can submit an entry at the promotional microsite, winwithkylieminoguewines.co.uk.
The activation uses plenty of engaging gamified elements in the promotional journey, including a spin-to-win for their instant-win promotion, video clips and voiced lines with Kylie Minogue, and a ‘selfie with Kylie’ AR filter at the end.
Waitrose May 2025 | Promotions Seen
The internet’s number 1 archive for past brand promotions.
Hersham Place Technology Park
Molesey Road
Walton on Thames
KT12 4RZ
Promoter: Benchmark Drinks Ltd of The Courtyard, Shoreham Road, Upper Beeding, Steyning, West Sussex, BN44 3TN